Bluetooth Speakers

Shoppers searched for this 58.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130.5M a year.

Searches, last 12 months

58.2M

Growth, 90 days vs prior 90

+27.4%

Conversion, latest week

1.8%

Market size, estimated

$130.5Ma year

Peak month

December2.5× the quietest month

Top search term

bluetooth speaker14.6M searches a year

Listings sell for $121.15 on average, from $10.09 to $495.73. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 15,000 to 20,000 of them. At $121.15 that is $1.8M to $2.4M a year per listing.

Average price

$121.15above the $15 to $100 sweet spot

Price range

$10.09–$495.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

15,000–20,000

Revenue per listing a year

$1.8M–$2.4M

Returns

2.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #139 within Portable Audio & Video. It carries 19,377 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

0.3%

Average rank

#139in Portable Audio & Video

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

19,377per listing

Listings tracked

51

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

46 months