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Bluetooth Headphones Purple

Fail

Shoppers spend an estimated $66K a year here, so Bluetooth Headphones Purple is a Fail.

Flapen Score
36
36 / 100
Ranks 6,374 of 8,347 Electronics niches · −7 vs the category median of 43
Market size
$66K/yr49K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
70%top-5 click share · 9 brands · 26 sellers

Flapen Score

Bluetooth Headphones Purple against its category

The dotted line is the Electronics average. Past it, Bluetooth Headphones Purple is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Headphones Purple market on Amazon at a glance

Shoppers on Amazon United States searched for Bluetooth Headphones Purple 49K times last year and spent an estimated $66K. The top 5 brands take 89% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
3.5%
Market size, estimated
$66Ka year
Top search term
bluetooth headphones purple9K searches a year

02 · Price

A sale here is worth $39.08.

Listings sell for $39.08 on average, from $13.90 to $102.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $39.08 that is $4K to $10K a year per listing.

Average price
$39.08inside the $15 to $100 sweet spot
Price range
$13.90–$102.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Headphones & Earbuds. It carries 11,544 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#104in Headphones & Earbuds
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
11,544per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bluetooth Headphones Purple products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

$0$7K$13K$20K$27K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

26

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

7%

  • JBL64%
  • Picun8%
  • iClever6%
  • Pro For Sho6%
  • RORSOU5%
  • FIO MOTUS4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Bluetooth Headphones Purple search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Bluetooth Headphones Purple search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bluetooth headphones purple9K/yr
  • purple jbl headphones9K/yr
  • noise cancelling headphones purple7K/yr
  • headphones wireless purple6K/yr
  • purple headphones bluetooth5K/yr
  • jbl purple headphones7K/yr
  • jbl headphones purple6K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Headphones Purple

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Audio Quality”
12%of negative reviews mention “Durability”
3.2%of orders come back
“Not durable”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bluetooth Headphones Purple questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data