Blue Mouse
FailThe average product has 21,989 reviews to catch up to, so Blue Mouse is a Fail.
- Flapen Score
- 43 / 100Ranks 4,131 of 8,347 Electronics niches · on the category median43
- Market size
- $99K/yr182K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 53%top-5 click share · 16 brands · 52 sellers
Flapen Score
Blue Mouse against its category
The dotted line is the Electronics average. Past it, Blue Mouse is stronger. Inside it, weaker.
Market
The Blue Mouse market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Mouse 182K times last year and spent an estimated $99K. The top 5 brands take 73% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $99Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- blue mouse57K searches a year
02 · Price
A sale here is worth $15.03.
Listings sell for $15.03 on average, from $5.55 to $31.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.03 that is $2K to $4K a year per listing.
- Average price
- $15.03inside the $15 to $100 sweet spot
- Price range
- $5.55–$31.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #82 within Keyboards, Mice & Accessories. It carries 21,989 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #82in Keyboards, Mice & Accessories
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 21,989per listing
- Listings tracked
- 27
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Blue Mouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
52
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
22%
- Brand 136%
- Brand 220%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Blue Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Blue Mouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue mouse57K/yr
- blue wireless mouse30K/yr
- wireless mouse blue21K/yr
- light blue mouse12K/yr
- mouse blue13K/yr
- blue mouse wireless10K/yr
- bluetooth mouse blue7K/yr
- light blue wireless mouse5K/yr
- blue computer mouse6K/yr
- logitech mouse blue5K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Mouse
We read the reviews and the return reasons for every product selling here.
“broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Mouse questions
Answered from the same tracked data.









