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Blue Mouse

Fail

The average product has 21,989 reviews to catch up to, so Blue Mouse is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$99K/yr182K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
53%top-5 click share · 16 brands · 52 sellers

Flapen Score

Blue Mouse against its category

The dotted line is the Electronics average. Past it, Blue Mouse is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Mouse market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Mouse 182K times last year and spent an estimated $99K. The top 5 brands take 73% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
3.6%
Market size, estimated
$99Ka year
Peak month
August1.6× the quietest month
Top search term
blue mouse57K searches a year

02 · Price

A sale here is worth $15.03.

Listings sell for $15.03 on average, from $5.55 to $31.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.03 that is $2K to $4K a year per listing.

Average price
$15.03inside the $15 to $100 sweet spot
Price range
$5.55–$31.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #82 within Keyboards, Mice & Accessories. It carries 21,989 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#82in Keyboards, Mice & Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
21,989per listing
Listings tracked
27

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Blue Mouse products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$30K$40K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

52

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 92%

Open market

22%

  • TECKNET36%
  • Logitech20%
  • AIKOKOK6%
  • Lenovo6%
  • seenda5%
  • ONE-UP5%

Demand

Blue Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Blue Mouse search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue mouse57K/yr
  • blue wireless mouse30K/yr
  • wireless mouse blue21K/yr
  • light blue mouse12K/yr
  • mouse blue13K/yr
  • blue mouse wireless10K/yr
  • bluetooth mouse blue7K/yr
  • light blue wireless mouse5K/yr
  • blue computer mouse6K/yr
  • logitech mouse blue5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Mouse

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
15%of negative reviews mention “Durability”
2.5%of orders come back
“broke quickly”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Mouse questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data