blind box keychain
Skip itPrices mostly outside the sweet spot ($4.47–$9.83) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great187.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Avg price
Bad$7.41avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$35K$35K/yr · 102K searches
Price range
Bad$4.47–$9.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, blind box keychain is a $35K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Jun–Jul–Aug. Verdict: Skip it — 32/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
blind box keychain market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $30K–$37K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #2,538
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 36%
- Out of stock
- 0.0%
- Avg brand age
- 23 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- JCQAYB36%
- Trends International32%
- JXJMYU17%
- ZUMPGVJDX6%
- Disney5%
- GUND2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — +4.5% search growth over the last 90 days.Peak months: Mar, Jun, Jul, Aug · busiest ÷ quietest = 8.9×
Top blind box keychain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
110pcs Cartoon Pushee Stickers for Kids Vinyl Waterproof Pushee Decal for Water Bottle Laptop Toy Sticker for DIY Decorate Bumper Phone Hard Hat Kids Teens Gifts
JCQAYB$9.834.8★608 rev
50pcs Cat Stickers Pack Cartoon Waterproof Vinyl Pusheen Sticker for Water Bottle Luggage Bike Car Decals for Kids Teens Adults Stickers Toddlers
JXJMYU$7.604.6★44 rev
Pusheen Sticker Variety Pack
Trends International$8.684.8★288 rev
Pusheen Mini Sticker Slim Flip Pad - 6 Page
Trends International$5.074.6★22 rev
110PCS Pusheen Cat Stickers for Kid Cute Cartoon Waterproof Vinyl Decals for Grils Teens Adults - Stickers for Water Bottle Laptop Skateboard Luggage Helmet Gifts
ZUMPGVJDX$7.984.7★10 rev
Newest
by launch date110PCS Pusheen Cat Stickers for Kid Cute Cartoon Waterproof Vinyl Decals for Grils Teens Adults - Stickers for Water Bottle Laptop Skateboard Luggage Helmet Gifts
ZUMPGVJDX$7.9810 rev
Pusheen Holographic Stickers Pack
Trends International$7.185 rev
Pusheen Mini Sticker Slim Flip Pad - 6 Page
Trends International$5.0722 rev
110pcs Cartoon Pushee Stickers for Kids Vinyl Waterproof Pushee Decal for Water Bottle Laptop Toy Sticker for DIY Decorate Bumper Phone Hard Hat Kids Teens Gifts
JCQAYB$9.83608 rev
50pcs Cat Stickers Pack Cartoon Waterproof Vinyl Pusheen Sticker for Water Bottle Luggage Bike Car Decals for Kids Teens Adults Stickers Toddlers
JXJMYU$7.6044 rev
Trending
90-day click momentum110PCS Pusheen Cat Stickers for Kid Cute Cartoon Waterproof Vinyl Decals for Grils Teens Adults - Stickers for Water Bottle Laptop Skateboard Luggage Helmet Gifts
ZUMPGVJDX$7.984.7★
Pusheen Holographic Stickers Pack
Trends International$7.184.8★
50pcs Cat Stickers Pack Cartoon Waterproof Vinyl Pusheen Sticker for Water Bottle Luggage Bike Car Decals for Kids Teens Adults Stickers Toddlers
JXJMYU$7.604.6★
Pusheen Mini Sticker Slim Flip Pad - 6 Page
Trends International$5.074.6★
Pusheen Sticker Variety Pack
Trends International$8.684.8★
What buyers say about blind box keychain
What buyers praise and complain about, mined from review topics.What buyers love
“These stickers are great quality”
“Good size”
“Excellent stickers”
“Perfect binder accessories”
“Absolutely adorable and so much fun”
“This Pusheen Decal 4 Page Pad is perfect for anyone who loves cute and playful designs”
“Very worth the price”
“were easy to use”
“coloring is good”
What buyers complain about
“there isn't much variety”
“they just wont stick on my VaultX binder”
“obviously wont last”
“not all plastic surfaces”
Top return reasons
Common questions
- Is blind box keychain profitable to sell on Amazon United States?
- The niche generates $35K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the blind box keychain niche?
- 7 brands and 11 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in blind box keychain?
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Durability. The return rate is 0.4%.
- When does demand for blind box keychain peak?
- Demand peaks in Mar–Jun–Jul–Aug; the busiest month runs 8.9× the quietest.
- What does it cost to enter the blind box keychain niche?
- Listings span $4.47–$9.83; the average listing price is $7.41 (sweet spot $15–$100). The average incumbent carries 188 reviews — the moat a new listing must climb.