Binoculars with Camera

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +66.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $557K a year.

Searches, last 12 months

352K

Growth, 90 days vs prior 90

+66.8%

Conversion, latest week

1.7%

Market size, estimated

$557Ka year

Peak month

December2.2× the quietest month

Top search term

binoculars with camera108K searches a year

Listings sell for $90.84 on average, from $33.50 to $160.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $90.84 that is $9K to $23K a year per listing.

Average price

$90.84inside the $15 to $100 sweet spot

Price range

$33.50–$160.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$9K–$23K

Returns

5.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #218 within Binoculars & Scopes. It carries 3,279 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

17.8%

Average rank

#218in Binoculars & Scopes

Average rating

3.90 starsAmazon United States average 4.42 stars

Average reviews

3,279per listing

Listings tracked

24

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

8Amazon's first-year sales bar

Average brand age

38 months