Binoculars

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.0M a year.

Searches, last 12 months

8.6M

Growth, 90 days vs prior 90

+36.8%

Conversion, latest week

3.6%

Market size, estimated

$15.0Ma year

Peak month

December2.1× the quietest month

Top search term

binoculars4.2M searches a year

Listings sell for $47.66 on average, from $8.64 to $142.70. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $47.66 that is $596K to $715K a year per listing.

Average price

$47.66inside the $15 to $100 sweet spot

Price range

$8.64–$142.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

12,500–15,000

Revenue per listing a year

$596K–$715K

Returns

5.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Binoculars & Scopes. It carries 6,608 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Binoculars & Scopes

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

6,608per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months