Is belle birthday party decorations profitable to sell on Amazon United States?

The niche generates $53K/yr across 76 tracked products. 4 of 27 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the belle birthday party decorations niche?

63 brands and 76 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 23% of demand.

What do buyers complain about in belle birthday party decorations?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.6%.

What does it cost to enter the belle birthday party decorations niche?

Listings span $5.86–$45.08; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.

belle birthday party decorations

Worth a look

Shows no brand lock-in (top 5 brands take 23% of clicks), but a small market ($53K/yr) keeps it on the watch list.

Brand share

Incredible23%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Review moat

Great452.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.79

avg listing price — sweet spot $15–$100

Price range

Great$5.86–$45.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 136K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, belle birthday party decorations is a $53K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 23% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

belle birthday party decorations market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $47K–$63K; units × avg price
Conversion rate: 2.5%
Avg BSR: #4,271
Page quality: 0%
Prime: 99%
Sponsored: 72%
Out of stock: 8.3%
Avg brand age: 32 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

63 rising

Sellers

Top-5 brand share

23%

Top 20: 61%

Top-5 click share

21%

Top 20: 53%

Open market

74%

Ericbackdrop6%
Anagram5%
JEWUNO5%
Generic4%
DecoPac3%
TTSAM3%

Demand

Weekly Amazon search volume, last 20 weeks — -10.8% search growth over the last 90 days.

Open Trend

Top belle birthday party decorations search terms

belle birthday party decorations37K/yr -12.5%1.4% conv.
beauty and the beast party favors24K/yr -14.6%1.4% conv.
beauty and the beast backdrop31K/yr -29.0%1.5% conv.
princess belle birthday decorations17K/yr +14.3%1.4% conv.
belle party decorations17K/yr +20.1%1.4% conv.
beauty and the beast balloons10K/yr -25.4%2.2% conv.

All search terms

Top belle birthday party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Princess Belle Birthday Backdrop Decorations Glitter Rose Gold Photo Background Vintage Banner for Cake Table Girls Party Supplies 5x3 ft 510

Ericbackdrop$13.894.8★144 rev

Beauty and The Beast Party Decorations(Serves 20) Princess Belle Birthday Party Tableware with Banner Tablecloth 20 Disposable 7 Paper Plates with Napkins for Kids Fans Birthday Party Decorations

JEWUNO$26.274.4★74 rev

Cartoon Princess Happy Birthday Backdrop Princess Belle Banner Poster for BangtanFans Girls Theme Party Decorations Princess Belle Birthday Supplies Background Studio Shoot Photo Props Booth

Generic$11.564.4★27 rev

DecoSet Disney Princess Belle Beautiful As A Rose Cake Topper 2-Piece Decorations Set with Belle Figurine and Golden Tiara with Spinning Jewel Beauty and the Beast Cake Decoration

DecoPac$9.814.6★438 rev

Be Our Guest Gold Sign Banner - Reception Banner for Beauty And The Beast Party Bridal Shower Wedding Engagement Bachelorette Baby Shower Birthday Housewarming Decorations

TTSAM$7.344.6★960 rev

Newest

by launch date

Princess and the Beast Birthday Decorations Include Happy Birthday Banner Cake Topper and Cupcake Toppers Balloons for Girls Party Supplies

KERWHIS$17.083 rev

4mo ago

120PCS Beauty and the Beast Supplies for Baby Girls Birthday Party Decorations Cartoon Castle Princess Tableware Set Plates Napkins Cups Set for 20 Guests

NIBBLE NEST$17.6413 rev

4mo ago

Sliner 18pcs Preserved Rose Beauty in Glass Dome Bulk Beauty Cartoon Story Themed Artificial Roses in Glass Decor for Women Princess Birthday Party Keepsake Supplies Valentines Day Gifts Decorations

Sliner$22.2510 rev

5mo ago

Potchen 16 Pcs Rose Beauty Princess Straws Colorful Beauty Princess Party Supplies Spiral Drinking Straws for Birthday Wedding Engagement Party Decorations

Potchen$16.7216 rev

7mo ago

Princess Belle Birthday Party Supplies 6pc Beauty and the Beast Balloons

Anagram$16.605 rev

1y ago

What buyers say about belle birthday party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality”

Color9%

“True to color and size”

Value For Money9%

“Good value for the price”

Fun/Entertainment Experience8%

“Super fun activity”

Advertised Vs Actual Product8%

“As expected”

Design-Overall8%

“The Beauty and the Beast design is adorable, with beautiful colors and charming castle details that made the decorations look magical”

Ease Of Use7%

“Easy to use”

Size-Overall7%

“Great size”

Material Quality4%

“Sturdy material”

Assembly/Installation4%

“were easy to assemble”

What buyers complain about

Size-Overall20%

“the plates are so small”

Durability9%

“Didnt even last an hour”

Quality-Overall9%

“Terrible quality- they tore off”

Strength9%

“Flimsy and falling apart”

Value For Money7%

“Very disappointed for the price you pay”

Adhesion/Stickiness4%

“I didnt use the adhesive because I didnt want it to be sticky because I intend to reuse it”

Assembly/Installation4%

“Not assembled”

Material Quality4%

“Material isnt good”

Product Condition2%

“I was very disappointed while decorating for my sons birthday to find one of the packages was used and returned”

Rusts/Corrodes2%

“it is very clear that something is mossing”

Top return reasons

Size-Overall30%

Value For Money15%

Color11%

Advertised Vs Actual Product9%

Quality-Overall8%

Image/Picture Clarity3%

Defective Material/Parts3%

Material Quality3%

Adhesion/Stickiness2%

Functionality-Overall1%

Common questions

Is belle birthday party decorations profitable to sell on Amazon United States?: The niche generates $53K/yr across 76 tracked products. 4 of 27 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the belle birthday party decorations niche?: 63 brands and 76 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 23% of demand.
What do buyers complain about in belle birthday party decorations?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.6%.
What does it cost to enter the belle birthday party decorations niche?: Listings span $5.86–$45.08; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.