basic keyboard
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$35.48avg listing price — sweet spot $15–$100
Price range
Incredible$20.60–$55.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,205.97avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 96K searches
According to Flapen's Amazon United States niche tracking, basic keyboard is a $41K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
basic keyboard market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $53K–$71K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 12.7%
- Avg brand age
- 38 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
37
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
50%
Top 20: 85%
Open market
22%
- Trueque26%
- SABLUTE17%
- Vumilstek12%
- MageGee10%
- CHONCHOW7%
- EDJO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top basic keyboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wireless Keyboard and Mouse Combo RGB Backlit Rechargeable & Light Up Letters Full-Size Soft Typing Sleep Mode 2.4GHz Quiet Keyboard Set for Mac Windows Laptop PC Trueque KM42Pro (Black)
Trueque$31.104.0★7,888 rev
Vumilstek Backlit Pink Keyboard and Mouse Wireless 2.4GHz Light Up Typewriter Rechargeable Quiet Keyboard Cordless with USB Receiver for PC/Laptop(Pink)
Vumilstek$32.993.4★169 rev
Gaming Keyboard and Mouse Combo K1 RGB LED Backlit Keyboard with 104 Key for PC/Laptop(White)
MageGee$28.294.5★16,456 rev
Wireless Keyboard and Mouse Combo - 9 Backlit Effects RGB Ergo Wrist Rest Phone Holder 2.4G Full Size Rechargeable Sleep Mode KM22 MAX Quiet Set for Computer PC Laptop Mac Windows- SABLUTE
SABLUTE$36.414.2★3,614 rev
Wireless Keyboard and Mouse Combo RGB Backlit Rechargeable & Light Up Letters Full-Size Soft Typing Sleep Mode 2.4GHz Quiet Keyboard Set for Mac Windows Laptop PC Trueque (Purple)
Trueque$36.534.0★7,888 rev
Newest
by launch date
EDJO Wireless Keyboard and Mouse Combo 10 Backlit Effects Rechargeable 2.4GHz Silent Full-Size Light Up USB Keyboard with 6 Button RGB Mouse for Laptop Computer PC (Black Backlit)
EDJO$34.0863 rev
Wireless Keyboard and Mouse Combo - Backlit Typewriter Keyboard with Magnetic Wrist Rest & Phone Holder Light Up Round Keycaps 2.4GHz Cordless Set for Mac Windows PC Laptop SABLUTE
SABLUTE$43.15215 rev
Vumilstek Backlit Pink Keyboard and Mouse Wireless 2.4GHz Light Up Typewriter Rechargeable Quiet Keyboard Cordless with USB Receiver for PC/Laptop(Pink)
Vumilstek$32.99169 rev
Vumilstek Backlit Wireless Keyboard and Mouse 2.4GHz Light Up Typewriter Rechargeable Cordless Quiet Keyboard with USB Receiver for PC/Laptop(Dark Green)
Vumilstek$33.00169 rev
Wireless Keyboard and Mouse Combo 9 Backlit Effects 4000mAh Rechargeable Backlit Keyboard with Wrist Rest 6 Button Mouse 2.4G Full Size Quiet Keyboard Set for Computer PC Laptop Mac Windows
EDJO$34.39191 rev
Trending
90-day click momentum
Backlit Wireless Keyboard and Mouse Combo - Double-Shot Keycaps Metal Panel Long-Lasting Rechargeable Full Size 2.4G Keyboard Mouse Set for Windows Mac PC Laptop
ASLDPUO$20.604.2★
CHONCHOW Gaming Keyboard and Mouse Combo USB Wired RGB Backlit Mechanical Feel Anti-ghosting Keyboard 3200DPI Ergonomic Mouse LED Gaming Set for Laptop PC PS4 Xbox Mac Game Work
CHONCHOW$21.714.3★
Wireless Keyboard and Mouse Combo - Backlit Typewriter Keyboard with Magnetic Wrist Rest & Phone Holder Light Up Round Keycaps 2.4GHz Cordless Set for Mac Windows PC Laptop SABLUTE
SABLUTE$43.154.4★
EDJO Wireless Keyboard and Mouse Combo 10 Backlit Effects Rechargeable 2.4GHz Silent Full-Size Light Up USB Keyboard with 6 Button RGB Mouse for Laptop Computer PC (Black Backlit)
EDJO$34.084.4★
Vumilstek Backlit Pink Keyboard and Mouse Wireless 2.4GHz Light Up Typewriter Rechargeable Quiet Keyboard Cordless with USB Receiver for PC/Laptop(Pink)
Vumilstek$32.993.4★
What buyers say about basic keyboard
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“the build quality is excellent”
“buttons feel great”
“Great color choices”
“Mouse is comfortable”
“Exactly as pictured”
“Easy to connect”
“Easy to install”
“Hold charge for a long time”
“Cool design”
What buyers complain about
“Does not last”
“Barely works”
“Low quality”
“takes a hour to charge”
“Connectivity issues”
“The A button didnt work”
“cheaper”
“Too small”
“several letters are sticking”
“Wish I wouldve ordered a darker color”
Top return reasons
Common questions
- Is basic keyboard profitable to sell on Amazon United States?
- The niche generates $41K/yr across 34 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the basic keyboard niche?
- 17 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in basic keyboard?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.5%.
- When does demand for basic keyboard peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the basic keyboard niche?
- Listings span $20.60–$55.02; the average listing price is $35.48 (sweet spot $15–$100). The average incumbent carries 7,206 reviews — the moat a new listing must climb.