Basic Keyboard

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

1.2%

Market size, estimated

$41Ka year

Peak month

December2.2× the quietest month

Top search term

light up keyboard and mouse wireless89K searches a year

Listings sell for $35.48 on average, from $20.60 to $55.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.48 that is $0 to $4K a year per listing.

Average price

$35.48inside the $15 to $100 sweet spot

Price range

$20.60–$55.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #123 within Keyboards, Mice & Accessories. It carries 7,206 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

12.7%

Average rank

#123in Keyboards, Mice & Accessories

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

7,206per listing

Listings tracked

34

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

38 months