barbie stickers
Skip itPrices mostly outside the sweet spot ($3.99–$13.05) — this niche doesn't clear our bar today.
Review moat
Great135.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Avg price
Bad$7.53avg listing price — sweet spot $15–$100
Market size
Bad$52K$52K/yr · 175K searches
Price range
Bad$3.99–$13.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, barbie stickers is a $52K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
barbie stickers market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #2,352
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 47%
- Out of stock
- 14.0%
- Avg brand age
- 31 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
21
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
26%
- KASENSEN21%
- Trends International14%
- Barbie11%
- Open Road Brands10%
- Imperial Vibes10%
- Horizon Group USA8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 1.7×
Top barbie stickers search terms
- barbie stickers125K/yr
- barbie sticker16K/yr
- barbie decals6K/yr
- barbie stickers for girls11K/yr
- barbie decal7K/yr
- barbie stickers large6K/yr
- barbie logo sticker4K/yr
Top barbie stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KASENSEN 70pc BB Princess Stickers - Hot Pink Preppy Vinyl Waterproof Cute Stickers for Water Bottle Laptop Birthday Party Decorations & Favors
KASENSEN$5.984.6★155 rev
Barbie - Core - STICKERLAND 4 Page PAD Stickerland Pad - 4 Pages
Trends International$5.404.5★69 rev
IMPERIAL VIBES Doll Sticker Vinyl Pink Doll Sticker for Car Truck & Van Indoor and Outdoor Use for Laptop Waterproof Decal for Kids Bed and Water Bottle Removable Notebook Decal - Imp 97
Imperial Vibes$6.874.5★305 rev
Horizon Group USA Puffy Sticker Playset for Kids Barbie
Horizon Group USA$6.054.7★93 rev
Mattel Barbie Star Adhesive Vinyl Decal Pack
Open Road Brands$10.004.0★41 rev
Newest
by launch date
Barbie Sticker Set for Girls - Bundle with 600+ Stickers for Party Favors Plus Door Hanger | Barbie Party Supplies for Girls Birthday
Barbie$8.794 rev
SmileMakers Barbie Fantasy 2.5 Stickers 100 ct
SmileMakers$13.058 rev
Mattel Barbie Star Adhesive Vinyl Decal Pack
Open Road Brands$10.0041 rev
Mattel Barbie Car Adhesive Vinyl Decal Pack
Open Road Brands$9.9741 rev
Dress Up Stickers for Kids Girls Make Your Own Fairy Princess Sticker
DUJAA$5.931,058 rev
Trending
90-day click momentumDress Up Stickers for Kids Girls Make Your Own Fairy Princess Sticker
DUJAA$5.934.8★
Barbie Sticker Set for Girls - Bundle with 600+ Stickers for Party Favors Plus Door Hanger | Barbie Party Supplies for Girls Birthday
Barbie$8.793.8★
200pcs Cartoon Disney Princess Stickers Pack Vinyl Waterproof Princess Decal for Water Bottle Laptop Toy Sticker for DIY Decorate Bumper Phone Hard Hat
JXJMYU$9.424.6★
Mattel Barbie Car Adhesive Vinyl Decal Pack
Open Road Brands$9.974.0★
Barbie Stickers Party Favors for Girls Kids 12 Pack Bundle
Barbie$7.944.7★
What buyers say about barbie stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Stickers were great quality”
“It sticks well”
“Exactly as advertised”
“the value for the price was excellent”
“Very Durable”
“The size was perfect”
“Gifted”
“These looks great on my pink kayak”
“The kids had a wonderful time doing this activity”
What buyers complain about
“Is small”
“Poor quality- not fully cut out”
“Not so happy it fell and sticked out”
“Not a good value”
Top return reasons
Common questions
- Is barbie stickers profitable to sell on Amazon United States?
- The niche generates $52K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the barbie stickers niche?
- 14 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in barbie stickers?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.1%.
- When does demand for barbie stickers peak?
- Demand peaks in Aug–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the barbie stickers niche?
- Listings span $3.99–$13.05; the average listing price is $7.53 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.