Backyard Camera
FailShoppers spend an estimated $27K a year here, so Backyard Camera is a Fail.
- Flapen Score
- 46 / 100Top 37% of 8,347 Electronics niches · +3 vs the category median of 4346
- Market size
- $27K/yr49K searches / yr
- 90-day growth
- +37.6%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 46 sellers
Flapen Score
Backyard Camera against its category
The dotted line is the Electronics average. Past it, Backyard Camera is stronger. Inside it, weaker.
Market
The Backyard Camera market on Amazon at a glance
Shoppers on Amazon United States searched for Backyard Camera 49K times last year and spent an estimated $27K. The top 5 brands take 72% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +37.6%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $27Ka year
- Peak month
- June1.7× the quietest month
- Top search term
- backyard camera30K searches a year
02 · Price
A sale here is worth $33.18.
Listings sell for $33.18 on average, from $11.09 to $66.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.18 that is $0 to $3K a year per listing.
- Average price
- $33.18inside the $15 to $100 sweet spot
- Price range
- $11.09–$66.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #52 within Video Surveillance. It carries 6,183 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #52in Video Surveillance
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 6,183per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Backyard Camera products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2026 Upgraded 2K Security Cameras Wireless Outdoor Free Cloud Storage 1-6 Months Battery Life Waterproof 2-Way Talk AI Motion Detection Spotlight Siren Alarm Cameras for Home Security
- Price
- $27.08
- Rating
- 4.4/5
- Reviews
- 4,771
- Age
- 1y ago

Wyze Cam OG Indoor/Outdoor 1080p Wi-Fi Smart Home Security Camera with Color Night Vision Built-in Spotlight Motion Detection 2-Way Audio Compatible with Alexa & Google White Free Expert Setup
- Price
- $21.23
- Rating
- 4.4/5
- Reviews
- 22,488
- Age
- 3y ago

VIRTAVO XD1 Indoor Security WiFi Camera No Subscription Required Dual-Lens 360 PTZ Baby Monitor & Pet Cam Motion Tracking 2-Way Audio Night Vision Optional Cloud/SD Storage Phone App Wired
- Price
- $32.60
- Rating
- 4.2/5
- Reviews
- 1,564
- Age
- 1y ago

VIZIUUY Solar Security Cameras Wireless Outdoor 3MP Pan Tilt 360WiFi Camera with Color Night Vision/PIR Sensor/2-Way Audio/Alexa/Google Assistant
- Price
- $39.92
- Rating
- 4.3/5
- Reviews
- 3,085
- Age
- 2y ago

2026 Enhanced 2K UHD Security Cameras Wireless Outdoor Free Cloud & SD Storage Dual-Band WiFi 2.4G/5G Full-Color Night Vision 6-Month Battery Motion Alerts IP66 Weatherproof 2-Way Talk
- Price
- $25.97
- Rating
- 4.4/5
- Reviews
- 1,970
- Age
- 10mo ago
Trending
estimated 90-day click momentum
NodeBlaz 1080P Wireless Security Camera Outdoor Battery Powered AI Human Detection Color Night Vision 2-Way Audio IP65 Waterproof 2.4G Wi-Fi Cloud Storage (2 Spotlights)
- Price
- $11.09
- Rating
- 3.5/5
- Reviews
- 141
- Age
- 4mo ago

DEKCO 2K WiFi Surveillance Security Camera Outdoor/Home/Dome Pan-Tilt 360 View 3MP Motion Detection and Siren 2-Way Audio Full Color Night Vision Waterproof
- Price
- $37.04
- Rating
- 4.4/5
- Reviews
- 6,514
- Age
- 4y ago

VIRTAVO Wireless Solar Security Camera Outdoor 2K Starlight Color Night Vision PIR Motion Detection Battery Powered 2-Way Audio Weatherproof Cloud/SD Storage 2.4GHz WiFi No Monthly Fee
- Price
- $22.61
- Rating
- 4.3/5
- Reviews
- 670
- Age
- 1y ago

2026 Enhanced 2K UHD Security Cameras Wireless Outdoor Free Cloud & SD Storage Dual-Band WiFi 2.4G/5G Full-Color Night Vision 6-Month Battery Motion Alerts IP66 Weatherproof 2-Way Talk
- Price
- $25.97
- Rating
- 4.4/5
- Reviews
- 1,970
- Age
- 10mo ago

VIMTAG Security Camera Outdoor Indoor 2.5K Cameras for Home Security Pet/Dog Color Night Vision Baby Monitor Motion Activated Spotlight/Siren IP66 2-Way Audio Cloud/512G TF Card Storage Plug-in
- Price
- $12.61
- Rating
- 4.3/5
- Reviews
- 5,672
- Age
- 4y ago
Newest
by launch date
NodeBlaz 1080P Wireless Security Camera Outdoor Battery Powered AI Human Detection Color Night Vision 2-Way Audio IP65 Waterproof 2.4G Wi-Fi Cloud Storage (2 Spotlights)
- Price
- $11.09
- Rating
- 3.5/5
- Reviews
- 141
- Age
- 4mo ago

2K Security Camera Wireless Outdoor Solar Powered WiFi Cameras for Home Security with Motion Detection Color Night Vision(Spotlight) Instant Alert 2-Way Audio Siren&SD/Cloud Storage IP65 2.4GHz 2 Pack
- Price
- $66.25
- Rating
- 4.3/5
- Reviews
- 641
- Age
- 9mo ago

2026 Enhanced 2K UHD Security Cameras Wireless Outdoor Free Cloud & SD Storage Dual-Band WiFi 2.4G/5G Full-Color Night Vision 6-Month Battery Motion Alerts IP66 Weatherproof 2-Way Talk
- Price
- $25.97
- Rating
- 4.4/5
- Reviews
- 1,970
- Age
- 10mo ago

WYZE Bulb Cam - 2K HD Smart Light Bulb Security Camera with Color Night Vision 800-Lumen Dimmable LED 160 Wide View Motion Detection & Siren E26 Socket Alexa/Google/IFTTT
- Price
- $47.18
- Rating
- 4.2/5
- Reviews
- 3,304
- Age
- 1y ago

Solar Security Cameras Wireless Outdoor 2K Pan/Tilt 360 View Solar/Battery Powered WiFi Cameras for Home Security with AI Motion Detection Spotlight 2-Way Audio Siren IP65 SD/Cloud Storage
- Price
- $35.45
- Rating
- 4.3/5
- Reviews
- 1,867
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
46
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 98%
Open market
22%
- HITELLARCAM23%
- WYZE19%
- VIRTAVO17%
- VIZIUUY7%
- realhide6%
- Tapo5%
Demand
Backyard Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
Search terms
Top Backyard Camera search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- backyard camera30K/yr
- outdoor webcam8K/yr
- patio camera7K/yr
- virtavo4K/yr
- virtavo wireless security camera176/yr
Reviews and returns
What reviews say buyers love and hate about Backyard Camera
We read the reviews and the return reasons for every product selling here.
“Doesn't connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backyard Camera questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









