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Backyard Camera

Fail

Shoppers spend an estimated $27K a year here, so Backyard Camera is a Fail.

Flapen Score
46
46 / 100
Top 37% of 8,347 Electronics niches · +3 vs the category median of 43
Market size
$27K/yr49K searches / yr
90-day growth
+37.6%search demand this quarter
Competition
52%top-5 click share · 15 brands · 46 sellers

Flapen Score

Backyard Camera against its category

The dotted line is the Electronics average. Past it, Backyard Camera is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backyard Camera market on Amazon at a glance

Shoppers on Amazon United States searched for Backyard Camera 49K times last year and spent an estimated $27K. The top 5 brands take 72% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+37.6%
Conversion, latest week
1.6%
Market size, estimated
$27Ka year
Peak month
June1.7× the quietest month
Top search term
backyard camera30K searches a year

02 · Price

A sale here is worth $33.18.

Listings sell for $33.18 on average, from $11.09 to $66.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.18 that is $0 to $3K a year per listing.

Average price
$33.18inside the $15 to $100 sweet spot
Price range
$11.09–$66.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #52 within Video Surveillance. It carries 6,183 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#52in Video Surveillance
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
6,183per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Backyard Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

46

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

22%

  • Brand 123%
  • Brand 219%
  • Brand 317%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Backyard Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Backyard Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backyard camera30K/yr
  • outdoor webcam8K/yr
  • patio camera7K/yr
  • virtavo4K/yr
  • virtavo wireless security camera176/yr

Reviews and returns

What reviews say buyers love and hate about Backyard Camera

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
12%of negative reviews mention “Connectivity-Overall”
5.6%of orders come back
“Doesn't connect”
A buyer, on “Connectivity-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Backyard Camera questions

Answered from the same tracked data.