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Backpack Airtag Holder

Fail

The top 5 brands take 96% of clicks, so Backpack Airtag Holder is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$373K/yr302K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
72%top-5 click share · 7 brands · 26 sellers

Flapen Score

Backpack Airtag Holder against its category

The dotted line is the Electronics average. Past it, Backpack Airtag Holder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backpack Airtag Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Backpack Airtag Holder 302K times last year and spent an estimated $373K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
2.7%
Market size, estimated
$373Ka year
Top search term
nomad133K searches a year

02 · Price

A sale here is worth $45.29.

Listings sell for $45.29 on average, from $16.76 to $76.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $45.29 that is $34K to $45K a year per listing.

Average price
$45.29inside the $15 to $100 sweet spot
Price range
$16.76–$76.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$34K–$45K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #896 within GPS, Finders & Accessories. It carries 805 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#896in GPS, Finders & Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
805per listing
Listings tracked
16

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Backpack Airtag Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$37K$75K$112K$149K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

26

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

2%

  • NOMAD76%
  • The Ridge11%
  • Spotminders.3%
  • UGREEN3%
  • Nomad Design3%
  • Nomad USA2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Backpack Airtag Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Dec · busiest ÷ quietest = 2.4× · 10 of 12 months tracked

Search terms

Top Backpack Airtag Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nomad133K/yr
  • nomad tracking card72K/yr
  • nomad wallet40K/yr
  • nomad tracking card pro12K/yr
  • nomad goods9K/yr
  • nomad wallet tracker7K/yr
  • nomad tracking card air3K/yr
  • nomad card wallet6K/yr
  • nomad card tracker5K/yr
  • nomad card4K/yr

Reviews and returns

What reviews say buyers love and hate about Backpack Airtag Holder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
10%of negative reviews mention “Charging”
2.5%of orders come back
“Does not charge”
A buyer, on “Charging”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Backpack Airtag Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data