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Backlit Keyboard Wireless

Fail

The top 5 brands take 99% of clicks, so Backlit Keyboard Wireless is a Fail.

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Flapen Score
49
49 / 100Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$1.5M/yr712K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
45%top-5 click share · 6 brands · 143 sellers

Flapen Score

Backlit Keyboard Wireless against its category

The dotted line is the Electronics average. Past it, Backlit Keyboard Wireless is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Backlit Keyboard Wireless market on Amazon at a glance

Shoppers on Amazon United States searched for Backlit Keyboard Wireless 712K times last year and spent an estimated $1.5M. The top 5 brands take 99% of clicks. Demand peaks in Feb–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 712K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
712K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
2.2%
Market size, estimated
$1.5Ma year
Peak month
February2.8× the quietest month
Top search term
logitech gaming keyboard219K searches a year

02 · Price

A sale here is worth $98.16.

Listings sell for $98.16 on average, from $11.05 to $208.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $98.16 that is $25K to $49K a year per listing.

Average price
$98.16inside the $15 to $100 sweet spot
Price range
$11.05–$208.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$25K–$49K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Keyboards, Mice & Accessories. It carries 2,840 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#195in Keyboards, Mice & Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,840per listing
Listings tracked
38

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
47 months

Products

Top Backlit Keyboard Wireless products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

143

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

0%

  • Brand 162%
  • Brand 235%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Backlit Keyboard Wireless search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Backlit Keyboard Wireless search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • logitech gaming keyboard219K/yr
  • logitech mechanical keyboard119K/yr
  • logitech keyboard gaming57K/yr
  • logitech wired keyboard45K/yr
  • slim wireless keyboard29K/yr
  • logitech g keyboard24K/yr
  • logitech keyboard mechanical17K/yr
  • gaming keyboard logitech22K/yr
  • scissor switch keyboard17K/yr
  • logitech keyboard wired18K/yr

Reviews and returns

What reviews say buyers love and hate about Backlit Keyboard Wireless

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
15%of negative reviews mention “Durability”
2.2%of orders come back
“they aren't very durable”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Backlit Keyboard Wireless questions

Answered from the same tracked data.