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Baby Shark Backdrop

Fail

Shoppers spend an estimated $23K a year here, so Baby Shark Backdrop is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$23K/yr45K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
56%top-5 click share · 12 brands · 27 sellers

Flapen Score

Baby Shark Backdrop against its category

The dotted line is the Electronics average. Past it, Baby Shark Backdrop is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shark Backdrop market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shark Backdrop 45K times last year and spent an estimated $23K. The top 5 brands take 85% of clicks. Demand peaks in Jun–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
4.2%
Market size, estimated
$23Ka year
Peak month
August2.7× the quietest month
Top search term
baby shark backdrop23K searches a year

02 · Price

A sale here is worth $12.51.

Listings sell for $12.51 on average, from $5.10 to $22.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.51 that is $0 to $1K a year per listing.

Average price
$12.51under the $15 to $100 sweet spot
Price range
$5.10–$22.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #6,005 within Lighting & Studio. It carries 290 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
14.8%
Average rank
#6,005in Lighting & Studio
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
290per listing
Listings tracked
21

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Baby Shark Backdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

27

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

11%

  • Brand 147%
  • Brand 213%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (6 brands, 11%)

Demand

Baby Shark Backdrop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Baby Shark Backdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shark backdrop23K/yr
  • baby shark birthday banner13K/yr
  • baby shark banner6K/yr
  • baby shark birthday backdrop4K/yr
  • baby shark backdrop 2nd birthday324/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shark Backdrop

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
14%of negative reviews mention “Adhesion/Stickiness”
2.5%of orders come back
“The sticky tape was tricky to peel off when it was time to take down”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Shark Backdrop questions

Answered from the same tracked data.