B860m
FailThe top 5 brands take 100% of clicks, so B860m is a Fail.
- Flapen Score
- 36 / 100Ranks 6,374 of 8,347 Electronics niches · −7 vs the category median of 4336
- Market size
- $27K/yr21K searches / yr
- 90-day growth
- +50.3%search demand this quarter
- Competition
- 56%top-5 click share · 5 brands · 67 sellers
Flapen Score
B860m against its category
The dotted line is the Electronics average. Past it, B860m is stronger. Inside it, weaker.
Market
The B860m market on Amazon at a glance
Shoppers on Amazon United States searched for B860m 21K times last year and spent an estimated $27K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +50.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $27Ka year
- Top search term
- b860m17K searches a year
02 · Price
A sale here is worth $160.50.
Listings sell for $160.50 on average, from $112.71 to $359.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $160.50 that is $0 to $16K a year per listing.
- Average price
- $160.50above the $15 to $100 sweet spot
- Price range
- $112.71–$359.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$16K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #261 within Internal Components. It carries 19 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #261in Internal Components
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 19per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top B860m products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ASRock B860M Challenger WiFi mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $114.44
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

ASRock B860M Challenger WiFi White mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $120.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

GIGABYTE B860M Eagle Plus WIFI6E Intel Core Ultra (Series 2) LGA 1851 Motherboard mATX DDR5 2X M.2 PCIe 5.0 USB-C WIFI6E 2.5GbE LAN EZ-Latch
- Price
- $147.17
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

GIGABYTE B860M AORUS Elite WIFI6E ICE Intel Core Ultra (Series 2) LGA 1851 Motherboard mATX DDR5 3X M.2 PCIe 5.0 USB-C WIFI6E 2.5GbE LAN EZ-Latch
- Price
- $166.37
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago

ASUS Prime B860M-A WiFi-CSM Offers DDR5 PCIe 5.0 Two M.2 Slots Wi-Fi 6E 2.5Gb Ethernet USB Type-C DisplayPort HDMI and M.2 heatsink for Optimal Performance
- Price
- $159.20
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 1y ago
Trending
estimated 90-day click momentum
ASRock B860M Challenger WiFi mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $114.44
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

ASRock B860M Challenger WiFi White mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $120.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Micro Center CPU Motherboard Combo -Ultra 5 Desktop Processor 245K 14 cores with GIGABYTE B860M Eagle Plus WIFI6E LGA1851 Motherboard
- Price
- $359.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

GIGABYTE B850M Eagle WIFI6E AMD AM5 mATX Motherboard Support AMD Ryzen 9000/8000/7000 Series DDR5 8+2+2 Power Phase 2X M.2 PCIe 5.0 USB-C WIFI6E 2.5GbE LAN EZ-Latch 3-Year Warranty
- Price
- $146.09
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

GIGABYTE B860M AORUS Elite WIFI6E Motherboard - Intel Core Ultra Series CPUs 12+1+2+1 Phases VRM up to 9200MHz DDR5 1xPCIe 5.0 + 2xPCIe 4.0 M.2 2.5GbE LAN WiFi 6E Thunderbolt
- Price
- $150.77
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Newest
by launch date
ASRock B860M Challenger WiFi mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $114.44
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

ASRock B860M Challenger WiFi White mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $120.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

ASRock B860M-X Gen5 WiFi LGA1851 Micro-ATX Motherboard Supports Intel Core Ultra Series 2 Processors DDR5 9066+(OC) PCIe 5.0 x16 WiFi 6E 2.5G LAN
- Price
- $129.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Micro Center CPU Motherboard Combo -Ultra 5 Desktop Processor 245K 14 cores with GIGABYTE B860M Eagle Plus WIFI6E LGA1851 Motherboard
- Price
- $359.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

GIGABYTE B850M Eagle WIFI6E AMD AM5 mATX Motherboard Support AMD Ryzen 9000/8000/7000 Series DDR5 8+2+2 Power Phase 2X M.2 PCIe 5.0 USB-C WIFI6E 2.5GbE LAN EZ-Latch 3-Year Warranty
- Price
- $146.09
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
67
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
0%
- ASRock44%
- GIGABYTE31%
- msi12%
- ASUS11%
- Micro Center2%
Reviews and returns
What reviews say buyers love and hate about B860m
We read the reviews and the return reasons for every product selling here.
“Not compatible with some ddr5 ram kits without telling you look in reddit or the QVL list”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B860m questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









