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B860

Fail

The top 5 brands take 100% of clicks, so B860 is a Fail.

Flapen Score
34
34 / 100
Ranks 6,878 of 8,347 Electronics niches · −9 vs the category median of 43
Market size
$65K/yr54K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
51%top-5 click share · 5 brands · 101 sellers

Flapen Score

B860 against its category

The dotted line is the Electronics average. Past it, B860 is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B860 market on Amazon at a glance

Shoppers on Amazon United States searched for B860 54K times last year and spent an estimated $65K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
0.7%
Market size, estimated
$65Ka year
Peak month
November2.0× the quietest month
Top search term
b86031K searches a year

02 · Price

A sale here is worth $165.16.

Listings sell for $165.16 on average, from $112.71 to $359.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $165.16 that is $0 to $17K a year per listing.

Average price
$165.16above the $15 to $100 sweet spot
Price range
$112.71–$359.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #294 within Internal Components. It carries 34 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#294in Internal Components
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
34per listing
Listings tracked
24

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -6 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
-6 months

Products

Top B860 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

0%

  • Brand 138%
  • Brand 232%
  • Brand 316%
  • Brand 414%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

B860 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about B860

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
19%of negative reviews mention “Assembly/Installation”
5.8%of orders come back
“had to order screws specifically to be able to install it”
A buyer, on “Assembly/Installation”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common B860 questions

Answered from the same tracked data.