- Flapen Score
- 34 / 100Ranks 6,878 of 8,347 Electronics niches · −9 vs the category median of 4334
- Market size
- $65K/yr54K searches / yr
- 90-day growth
- +13.2%search demand this quarter
- Competition
- 51%top-5 click share · 5 brands · 101 sellers
Flapen Score
B860 against its category
The dotted line is the Electronics average. Past it, B860 is stronger. Inside it, weaker.
Market
The B860 market on Amazon at a glance
Shoppers on Amazon United States searched for B860 54K times last year and spent an estimated $65K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +13.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $65Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- b86031K searches a year
02 · Price
A sale here is worth $165.16.
Listings sell for $165.16 on average, from $112.71 to $359.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $165.16 that is $0 to $17K a year per listing.
- Average price
- $165.16above the $15 to $100 sweet spot
- Price range
- $112.71–$359.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #294 within Internal Components. It carries 34 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #294in Internal Components
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 34per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -6 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- -6 months
Products
Top B860 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GIGABYTE B860 Eagle WIFI6E Intel Core Ultra (Series 2) LGA 1851 Motherboard ATX DDR5 3X M.2 PCIe 5.0 USB-C WIFI6E 2.5GbE LAN EZ-Latch
- Price
- $141.66
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago

ASUS TUF Gaming B860-PLUS WiFi B860 LGA 1851 ATX Motherboard Intel Core Ultra Series 2 Ready Advanced AI PC-Ready 12+1+2+1 Stages DDR5 PCIe 5.0 3X M.2 Wi-Fi 7 2.5Gb LAN USB 20Gbps Type-C
- Price
- $180.16
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

ASRock B860M Challenger WiFi mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $114.44
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

ASRock B860 Pro RS Intel Core Ultra DDR5 8666 MHz 256GB M.2 LGA1851 ATX Motherboard SATA3 6.0 Gb/s PCIe 5.0 BIOS Flashback
- Price
- $129.72
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

MSI MAG B860 Tomahawk WiFi Motherboard ATX - Supports Intel Core Ultra Processors (Series 2) LGA 1851 - DDR5 Memory Boost 9200+ MT/s OC 1 x PCIe 5.0 x16 1 x M.2 Gen5 5G LAN Wi-Fi 7
- Price
- $170.79
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago
Trending
estimated 90-day click momentum
ASRock B860M Challenger WiFi mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $114.44
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

ASRock B860M Challenger WiFi White mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $120.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Micro Center CPU Motherboard Combo -Ultra 5 Desktop Processor 245K 14 cores with GIGABYTE B860M Eagle Plus WIFI6E LGA1851 Motherboard
- Price
- $359.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

ASRock B860 Rock WiFi 7 ATX Motherboard Supports Intel Core Ultra Processors (Series 2 LGA1851) DDR5 8666+ (OC) PCIe 5.0 WiFi 7 2.5G LAN Dr.MOS
- Price
- $139.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

ASRock B860M Pro A DDR5 8666 MHz 256GB M.2 LGA1851 B860 Micro ATX Motherboard Intel Core Ultra BIOS Flashback SATA3 6.0 Gb/s PCIe 5.0
- Price
- $112.71
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
ASRock B860M Challenger WiFi mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $114.44
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3mo ago

ASRock B860M Challenger WiFi White mATX Motherboard Intel Core Ultra (Series 2) DDR5 8666+ (OC) PCIe 5.0 2.5G LAN WiFi 7 Dr.MOS
- Price
- $120.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

ASRock B860 Rock WiFi 7 ATX Motherboard Supports Intel Core Ultra Processors (Series 2 LGA1851) DDR5 8666+ (OC) PCIe 5.0 WiFi 7 2.5G LAN Dr.MOS
- Price
- $139.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

ASRock B860 Challenger WiFi White LGA1851 ATX Motherboard Supports Intel Core Ultra Series 2 Processors DDR5 8666+(OC) PCIe 5.0 WiFi 7 2.5G LAN
- Price
- $160.62
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Micro Center CPU Motherboard Combo -Ultra 5 Desktop Processor 245K 14 cores with GIGABYTE B860M Eagle Plus WIFI6E LGA1851 Motherboard
- Price
- $359.86
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
101
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 95%
Open market
0%
- GIGABYTE38%
- ASRock32%
- ASUS16%
- msi14%
- Micro Center1%
- Open — no brand owns it (0%)
Demand
B860 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Reviews and returns
What reviews say buyers love and hate about B860
We read the reviews and the return reasons for every product selling here.
“had to order screws specifically to be able to install it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B860 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









