b760
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great279.06avg incumbent reviews — the moat a new listing must climb
Avg price
Good$123.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$162K$162K/yr · 181K searches
Price range
Bad$85.78–$155.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.3%return rate — above 5% kills the launch gate
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, b760 is a $162K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
b760 market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $246K–$308K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 13%
- Out of stock
- 5.7%
- Avg brand age
- 30 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
134
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- msi37%
- ASUS34%
- ASRock18%
- GIGABYTE11%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top b760 search terms
- b76057K/yr
- b760m38K/yr
- b760 motherboard43K/yr
- b760 motherboard ddr512K/yr
- b760 ddr56K/yr
- b760m ddr56K/yr
- asus b7604K/yr
- asus b760m4K/yr
- b760m motherboard6K/yr
- motherboard b7603K/yr
Top b760 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
ASUS$95.664.6★86 rev

MSI PRO B760M-P DDR4 ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 USB 3.2 Gen2 HDMI/DP mATX)
msi$109.424.5★757 rev

ASRock B760M Pro RS Motherboard DDR5 7200MHz HDMI DisplayPort eDP PCIe Gen5 (Graphics) 14th 13th 12th Gen Intel Core Processors LGA1700 192GB
ASRock$115.374.6★389 rev

GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch
GIGABYTE$132.244.4★309 rev

ASUS TUF GAMING B760-PLUS WIFI Intel B760 LGA 1700 ATX motherboard Ready for 14th 13th & 12th Gen Intel Core CPU 12+1+1 Stages PCIe 5.0 3x M.2 DDR5 2.5G USB 3.2 Type-C Thunderbolt 4 USB4
ASUS$147.064.5★421 rev
Newest
by launch date
ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
ASUS$95.6686 rev

MSI PRO B760M-P Motherboard Micro-ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 6800+MHz/OC PCIe 4.0 x16 Slot M.2 Gen4 Slots
msi$102.9348 rev

GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch
GIGABYTE$132.24309 rev

MSI PRO B760-VC WiFi ProSeries Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR5 PCIe 4.0 M.2 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 5 ATX) (Renewed)
msi$85.7842 rev

ASRock B760M PG Riptide WiFi Micro-ATX Motherboard | Supports 14th/13th/12th Gen Intel | DDR5 7200+ (OC) | WiFi 6E | 2.5G LAN | 14+1+1 Power Phase | Front & Rear USB-C
ASRock$119.54119 rev
Trending
90-day click momentum
ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
ASUS$95.664.6★

ASRock B760 Pro RS WiFi 6E LGA1700 HDMI DisplayPort eDP Intel B760 ATX Motherboard DDR5 192GB 7200+ (OC) MHz SATA3 6.0 Gb/s USB3.2 Gen2 2.5G LAN PCIe5.0 M.2 64Bit
ASRock$129.234.6★

ASUS Prime B760M-K D4 Intel B760 (LGA 1700)(13th and 12th Gen) mATX Motherboard PCIe 4.0 Two PCIe 4.0 M.2 Slots DDR4 Realtek 2.5Gb Ethernet HDMI SATA 6 Gbps Front USB 3.2 Gen 1 Aura Sync
ASUS$97.744.7★

MSI MAG B760 Tomahawk WiFi Gaming Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)
msi$148.934.6★

ASRock B760M Steel Legend WiFi Motherboard
ASRock$139.114.3★
What buyers say about b760
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for the price”
“Setup was super straightforward”
“High quality”
“Wifi works great”
“Run fast”
“The white/silver design fits perfectly with my build”
“This motherboard is technically compatible with all socket 1700 cpus”
“This one in particular is very convenient”
“It'll do the job”
“new one works flawless”
What buyers complain about
“the computer wouldn't boot”
“Broken not after half a year”
“Broken pins”
“First motherboard was used”
“Compatibility issues with i9-14900k caused overheating”
“This motherboard DOES NOT SUPPORT INTEL 14TH GEN”
“NO WIFI”
“Asus quality control sucks”
“No I/O shield or manual”
“Also, two memory slots failed in such a way that the PC won't boot if any sticks are placed in them. tested all sticks to ensure they work in the functional slots”
Top return reasons
Common questions
- Is b760 profitable to sell on Amazon United States?
- The niche generates $162K/yr across 16 tracked products. 90-day search growth is -21.2%. Flapen's verdict: Skip it (29/100).
- How competitive is the b760 niche?
- 4 brands and 134 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in b760?
- Top complaints mined from reviews: Functionality-Overall, Durability, Defective Material/Parts. The return rate is 7.3% — above our launch gate.
- When does demand for b760 peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the b760 niche?
- Listings span $85.78–$155.71; the average listing price is $123.18 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.