- Flapen Score
- 25 / 100Ranks 8,052 of 8,347 Electronics niches · −18 vs the category median of 4325
- Market size
- $22K/yr15K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 94 sellers
Flapen Score
B660m against its category
The dotted line is the Electronics average. Past it, B660m is stronger. Inside it, weaker.
Market
The B660m market on Amazon at a glance
Shoppers on Amazon United States searched for B660m 15K times last year and spent an estimated $22K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $22Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- b660m9K searches a year
02 · Price
A sale here is worth $110.32.
Listings sell for $110.32 on average, from $85.66 to $132.24. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $110.32 that is $0 to $11K a year per listing.
- Average price
- $110.32above the $15 to $100 sweet spot
- Price range
- $85.66–$132.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #551 within Internal Components. It carries 233 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 85%
- Out of stock, average day
- 5.4%
- Average rank
- #551in Internal Components
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 233per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top B660m products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ASRock B660M Pro RS Intel B660 Series CPU (LGA1700) 32 GB Compatible B660M MicroATX Motherboard
- Price
- $98.98
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 4y ago

MSI PRO B760M-P DDR4 ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 USB 3.2 Gen2 HDMI/DP mATX)
- Price
- $109.42
- Rating
- 4.5/5
- Reviews
- 757
- Age
- 3y ago

ASRock B760M Pro RS Motherboard DDR5 7200MHz HDMI DisplayPort eDP PCIe Gen5 (Graphics) 14th 13th 12th Gen Intel Core Processors LGA1700 192GB
- Price
- $115.37
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 3y ago

MSI PRO B660M-A CEC WiFi DDR4 V2 Micro ATX Motherboard (Renewed)
- Price
- $85.66
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 1y ago

GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch
- Price
- $132.24
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 2y ago
Trending
estimated 90-day click momentum
ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
- Price
- $95.66
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

ASRock ASRock B660M-ITX/ac Compatible with Intel B660 Series CPU (LGA1700) B660 Mini ATX Motherboard (1808826)
- Price
- $121.90
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 4y ago

ASUS Prime B660M-A AC D4 LGA 1700(Intel 12th Gen) mATX Motherboard (PCIe 4.0 DDR4 2X M.2 PCIe 4.0 Slots Wi-Fi 5 Front USB 3.2 Gen 1 Type-C Addressable Gen 2 headers ASUS 5X Protection III)
- Price
- $129.35
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 4y ago

ASUS PRIME H610I-PLUS D4-CSM Intel H610 (LGA 1700) Commercial CSM Mini-ITX motherboard DDR4 PCIe 4.0 M.2 1 G LAN DisplayPort HDMI D-Sub USB 3.2 SATA ASUS Control Center Express IT Management
- Price
- $93.47
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 3y ago

ASUS Prime B660M-A AC D4 LGA 1700(Intel 12th Gen) mATX Motherboard (PCIe 4.0 DDR4 2X M.2 PCIe 4.0 Slots Wi-Fi 5 Front USB 3.2 Gen 1 Type-C Addressable Gen 2 headers ASUS 5X Protection III) (Renewed)
- Price
- $110.07
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 2y ago
Newest
by launch date
ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
- Price
- $95.66
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

MSI PRO B660M-A CEC WiFi DDR4 V2 Micro ATX Motherboard (Renewed)
- Price
- $85.66
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 1y ago

GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch
- Price
- $132.24
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 2y ago

ASRock B760M PG Riptide WiFi Micro-ATX Motherboard | Supports 14th/13th/12th Gen Intel | DDR5 7200+ (OC) | WiFi 6E | 2.5G LAN | 14+1+1 Power Phase | Front & Rear USB-C
- Price
- $119.54
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 2y ago

ASUS Prime B660M-A AC D4 LGA 1700(Intel 12th Gen) mATX Motherboard (PCIe 4.0 DDR4 2X M.2 PCIe 4.0 Slots Wi-Fi 5 Front USB 3.2 Gen 1 Type-C Addressable Gen 2 headers ASUS 5X Protection III) (Renewed)
- Price
- $110.07
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
94
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- ASRock57%
- msi26%
- ASUS12%
- GIGABYTE6%
Demand
B660m search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top B660m search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b660m9K/yr
- asrock b660m pro rs3K/yr
- asrock b660m1K/yr
- asrock b660597/yr
- asrock b660m pro rs micro atx lga1700 motherboard316/yr
- b660m wifi322/yr
- asrock b660m pro rs lga 1700 intel b660 sata 6gb/s ddr4 micro atx motherboard89/yr
Reviews and returns
What reviews say buyers love and hate about B660m
We read the reviews and the return reasons for every product selling here.
“the computer wouldn't boot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B660m questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









