Is b660m profitable to sell on Amazon United States?

The niche generates $22K/yr across 13 tracked products. 90-day search growth is -21.7%. Flapen's verdict: Skip it (25/100).

How competitive is the b660m niche?

4 brands and 94 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in b660m?

Top complaints mined from reviews: Functionality-Overall, Durability, Product Condition. The return rate is 7.1% — above our launch gate.

When does demand for b660m peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the b660m niche?

Listings span $85.66–$132.24; the average listing price is $110.32 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.

b660m

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great233.15

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$110.32

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$85.66–$132.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Returns

Bad7.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.7%

90-day search growth — must beat 0% to launch

Market size

Bad$22K

$22K/yr · 15K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, b660m is a $22K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 25/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

b660m market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $11K–$28K; units × avg price
Conversion rate: 1.3%
Avg BSR: #551
Page quality: 0%
Prime: 85%
Sponsored: 15%
Out of stock: 5.4%
Avg brand age: 50 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

ASRock57%
msi26%
ASUS12%
GIGABYTE6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -21.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top b660m search terms

b660m9K/yr -24.6%0.7% conv.
asrock b660m pro rs3K/yr -18.7%1.6% conv.
asrock b660m1K/yr -17.2%0.5% conv.
asrock b660597/yr -32.0%0.0% conv.
asrock b660m pro rs micro atx lga1700 motherboard316/yr +30.4%2.7% conv.
b660m wifi322/yr +15.6%0.0% conv.
asrock b660m pro rs lga 1700 intel b660 sata 6gb/s ddr4 micro atx motherboard89/yr -41.4%0.0% conv.

All search terms

Top b660m products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ASRock B660M Pro RS Intel B660 Series CPU (LGA1700) 32 GB Compatible B660M MicroATX Motherboard

ASRock$98.984.5★713 rev

MSI PRO B760M-P DDR4 ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 USB 3.2 Gen2 HDMI/DP mATX)

msi$109.424.5★757 rev

ASRock B760M Pro RS Motherboard DDR5 7200MHz HDMI DisplayPort eDP PCIe Gen5 (Graphics) 14th 13th 12th Gen Intel Core Processors LGA1700 192GB

ASRock$115.374.6★389 rev

MSI PRO B660M-A CEC WiFi DDR4 V2 Micro ATX Motherboard (Renewed)

msi$85.664.0★44 rev

GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch

GIGABYTE$132.244.4★309 rev

Newest

by launch date

ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync

ASUS$95.6686 rev

1y ago

MSI PRO B660M-A CEC WiFi DDR4 V2 Micro ATX Motherboard (Renewed)

msi$85.6644 rev

1y ago

GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch

GIGABYTE$132.24309 rev

2y ago

ASRock$119.54119 rev

2y ago

ASUS Prime B660M-A AC D4 LGA 1700(Intel 12th Gen) mATX Motherboard (PCIe 4.0 DDR4 2X M.2 PCIe 4.0 Slots Wi-Fi 5 Front USB 3.2 Gen 1 Type-C Addressable Gen 2 headers ASUS 5X Protection III) (Renewed)

ASUS$110.0741 rev

2y ago

What buyers say about b660m

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Good price”

Assembly/Installation15%

“set them up with no issue whatsoever”

Connectivity-Overall9%

“Wifi works great”

Computation Performance9%

“Run fast”

Quality-Overall6%

“so its pretty reliable”

Compatibility-Overall5%

“This motherboard is technically compatible with all socket 1700 cpus”

Design-Overall4%

“unique budget build”

Advertised Vs Actual Product3%

“It'll do the job”

Ease Of Use3%

“This one in particular is very convenient”

Data Transfer Speed3%

“great bios settings was able to down step the speed”

What buyers complain about

Functionality-Overall15%

“the computer wouldn't boot”

Durability15%

“Broken not after half a year”

Product Condition11%

“First motherboard was used”

Heating10%

“Lack of heat sinks”

Defective Material/Parts9%

“Broken pins”

Connectivity-Overall6%

“Terrible amount of connections dont have usb c port as well”

Value For Money5%

“Not Worth”

Instructions/User Manual/Troubleshooting4%

“Couldve used better instructions”

Socket/Port/Plug4%

“Poor amount of ports”

Display Resolution4%

“No HDMI or Display Ports”

Top return reasons

Functionality-Overall27%

Compatibility-Overall16%

Defective Material/Parts14%

Size-Overall9%

Socket/Port/Plug7%

Product Condition6%

Advertised Vs Actual Product5%

Value For Money4%

Constant Reboot Or Restart3%

Connectivity-Overall2%

Common questions

Is b660m profitable to sell on Amazon United States?: The niche generates $22K/yr across 13 tracked products. 90-day search growth is -21.7%. Flapen's verdict: Skip it (25/100).
How competitive is the b660m niche?: 4 brands and 94 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in b660m?: Top complaints mined from reviews: Functionality-Overall, Durability, Product Condition. The return rate is 7.1% — above our launch gate.
When does demand for b660m peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the b660m niche?: Listings span $85.66–$132.24; the average listing price is $110.32 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.

b660m

b660m market data

Competition & brand share

Demand & seasonality

Top b660m search terms

Top b660m products on Amazon

Top sellers

Newest

Trending

What buyers say about b660m

What buyers love

What buyers complain about

Top return reasons

Common questions

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