b660i
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great156.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$159.99avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Returns
Bad8.0%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 62K searches
Price range
Bad$90.05–$290.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, b660i is a $28K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 23/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
b660i market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $40K–$80K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #406
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 16%
- Out of stock
- 12.4%
- Avg brand age
- 33 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
93
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- ASRock37%
- ASUS33%
- GIGABYTE25%
- msi5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top b660i search terms
- mini itx lga 17005K/yr
- b760i8K/yr
- lga 1700 itx6K/yr
- mini itx motherboard lga 17006K/yr
- mini itx motherboard intel5K/yr
- lga 1700 itx motherboard5K/yr
- itx motherboard intel3K/yr
- lga 1700 mini itx3K/yr
- b760 itx3K/yr
- intel itx motherboard3K/yr
Top b660i products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASRock H610M-ITX/eDP Mini-ITX Motherboard Supports Intel 14th/13th/12th Gen Core Processors (LGA1700) DDR4 PCIe 4.0 eDP HDMI DisplayPort Intel Gigabit LAN Wi-Fi 5 Dr.MOS
ASRock$90.054.3★20 rev
GIGABYTE B760I AORUS PRO (LGA 1700/ B760/ Mini-ITX/ DDR5/ Dual M.2/ PCIe 4.0/ USB 3.2 Gen2X2 Type-C/WiFi 6E/ Intel 2.5GbE LAN/Q-Flash Plus/Motherboard)
GIGABYTE$197.374.3★60 rev
ASUS PRIME H610I-PLUS D4 LGA 1700(Intel 12th Gen&Intel vPro)mini ITX Motherboard(PCIe 4.0 DDR4 USB 3.2 Gen 1 Type-A 1Gb Lan DP/HDMI/D-Sub V-M.2(Key E) Q-LED Mono-out header with amp IC SPI TPM header)
ASUS$113.114.3★200 rev
ASUS ROG STRIX B860-I GAMING WIFI B860 LGA 1851 mITX Mini-ITX motherboard Intel Core Ultra Series 2 Ready Advanced AI ready 10+1+2+1 stage DDR5 2.5G LAN WiFi7 M.2 Thunderbolt 4 USB Type-C
ASUS$196.424.5★79 rev
ASRock B760M-ITX/D4 WiFi Supports 13th Gen & 12th Gen Intel Core Processors (LGA1700)
ASRock$155.743.9★59 rev
Newest
by launch date
ASUS Prime H610I-PLUS-CSM Intel H610 (LGA 1700) Mini-ITX Motherboard with DDR5 5600 PCIe 4.0 M.2 Slot Intel 1 Gb Ethernet DisplayPort HDMI D-Sub USB 3.2 SATA 6 ASUS Control Center Express
ASUS$113.440 rev
MSI PRO H810I WiFi Motherboard ITX - Supports Intel Core Ultra Processors (Series 2) LGA 1851 - DDR5 Memory Boost (6400 MT/s MAX) PCIe 5.0 x16 M.2 Gen4 2.5G LAN
msi$150.814 rev
ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
ASUS$95.6686 rev
GIGABYTE B860I AORUS PRO ICE Intel Core Ultra (Series 2) LGA 1851 Motherboard Mini-ITX DDR5 2X M.2 PCIe 5.0 Thunderbolt 4 WIFI7 2.5GbE LAN EZ-Latch
GIGABYTE$209.6218 rev
ASUS ROG STRIX B860-I GAMING WIFI B860 LGA 1851 mITX Mini-ITX motherboard Intel Core Ultra Series 2 Ready Advanced AI ready 10+1+2+1 stage DDR5 2.5G LAN WiFi7 M.2 Thunderbolt 4 USB Type-C
ASUS$196.4279 rev
Trending
90-day click momentumASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
ASUS$95.664.6★
ASUS PRIME H610I-PLUS D4-CSM Intel H610 (LGA 1700) Commercial CSM Mini-ITX motherboard DDR4 PCIe 4.0 M.2 1 G LAN DisplayPort HDMI D-Sub USB 3.2 SATA ASUS Control Center Express IT Management
ASUS$93.474.4★
ASRock H610M-ITX/eDP Mini-ITX Motherboard Supports Intel 14th/13th/12th Gen Core Processors (LGA1700) DDR4 PCIe 4.0 eDP HDMI DisplayPort Intel Gigabit LAN Wi-Fi 5 Dr.MOS
ASRock$90.054.3★
ASUS Prime H610I-PLUS-CSM Intel H610 (LGA 1700) Mini-ITX Motherboard with DDR5 5600 PCIe 4.0 M.2 Slot Intel 1 Gb Ethernet DisplayPort HDMI D-Sub USB 3.2 SATA 6 ASUS Control Center Express
ASUS$113.440.0★
MSI MPG B760I Edge WiFi Gaming Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 6E Mini-ITX) (Renewed)
msi$177.860.0★
What buyers say about b660i
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the price”
“which brings me to the critical setup step”
“- Solid build quality”
“This motherboard is technically compatible with all socket 1700 cpus”
“The boot speed is good”
“Solid DDR4 Board with Stable Performance and Good Connectivity”
“easy to use”
“It works fine”
“Solid little board”
“It'll do the job”
What buyers complain about
“the computer wouldn't boot”
“Broken not after half a year”
“First motherboard was used”
“The provided heatsink makes poor contact with the ssd chips because of absurdly thick thermal pad”
“Cheap pins on USB headers easy to bend, be careful”
“its impossible to replace without disassembling the board”
“No safe mode”
“Dont put your pc to sleep”
“it won't send a signal to my Monitor”
“find much better instructions”
Top return reasons
Common questions
- Is b660i profitable to sell on Amazon United States?
- The niche generates $28K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (23/100).
- How competitive is the b660i niche?
- 4 brands and 93 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in b660i?
- Top complaints mined from reviews: Functionality-Overall, Durability, Product Condition. The return rate is 8.0% — above our launch gate.
- When does demand for b660i peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the b660i niche?
- Listings span $90.05–$290.70; the average listing price is $159.99 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.