- Flapen Score
- 23 / 100Ranks 8,174 of 8,347 Electronics niches · −20 vs the category median of 4323
- Market size
- $28K/yr62K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 93 sellers
Flapen Score
B660i against its category
The dotted line is the Electronics average. Past it, B660i is stronger. Inside it, weaker.
Market
The B660i market on Amazon at a glance
Shoppers on Amazon United States searched for B660i 62K times last year and spent an estimated $28K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $28Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- mini itx lga 17005K searches a year
02 · Price
A sale here is worth $159.99.
Listings sell for $159.99 on average, from $90.05 to $290.70. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $159.99 that is $0 to $16K a year per listing.
- Average price
- $159.99above the $15 to $100 sweet spot
- Price range
- $90.05–$290.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$16K
- Returns
- 8.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #406 within Internal Components. It carries 156 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 89%
- Out of stock, average day
- 12.4%
- Average rank
- #406in Internal Components
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 156per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top B660i products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ASRock H610M-ITX/eDP Mini-ITX Motherboard Supports Intel 14th/13th/12th Gen Core Processors (LGA1700) DDR4 PCIe 4.0 eDP HDMI DisplayPort Intel Gigabit LAN Wi-Fi 5 Dr.MOS
- Price
- $90.05
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3y ago

GIGABYTE B760I AORUS PRO (LGA 1700/ B760/ Mini-ITX/ DDR5/ Dual M.2/ PCIe 4.0/ USB 3.2 Gen2X2 Type-C/WiFi 6E/ Intel 2.5GbE LAN/Q-Flash Plus/Motherboard)
- Price
- $197.37
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 3y ago

ASUS PRIME H610I-PLUS D4 LGA 1700(Intel 12th Gen&Intel vPro)mini ITX Motherboard(PCIe 4.0 DDR4 USB 3.2 Gen 1 Type-A 1Gb Lan DP/HDMI/D-Sub V-M.2(Key E) Q-LED Mono-out header with amp IC SPI TPM header)
- Price
- $113.11
- Rating
- 4.3/5
- Reviews
- 200
- Age
- 4y ago

ASUS ROG STRIX B860-I GAMING WIFI B860 LGA 1851 mITX Mini-ITX motherboard Intel Core Ultra Series 2 Ready Advanced AI ready 10+1+2+1 stage DDR5 2.5G LAN WiFi7 M.2 Thunderbolt 4 USB Type-C
- Price
- $196.42
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

ASRock B760M-ITX/D4 WiFi Supports 13th Gen & 12th Gen Intel Core Processors (LGA1700)
- Price
- $155.74
- Rating
- 3.9/5
- Reviews
- 59
- Age
- 3y ago
Trending
estimated 90-day click momentum
ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
- Price
- $95.66
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

ASUS PRIME H610I-PLUS D4-CSM Intel H610 (LGA 1700) Commercial CSM Mini-ITX motherboard DDR4 PCIe 4.0 M.2 1 G LAN DisplayPort HDMI D-Sub USB 3.2 SATA ASUS Control Center Express IT Management
- Price
- $93.47
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 3y ago

ASRock H610M-ITX/eDP Mini-ITX Motherboard Supports Intel 14th/13th/12th Gen Core Processors (LGA1700) DDR4 PCIe 4.0 eDP HDMI DisplayPort Intel Gigabit LAN Wi-Fi 5 Dr.MOS
- Price
- $90.05
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3y ago

ASUS Prime H610I-PLUS-CSM Intel H610 (LGA 1700) Mini-ITX Motherboard with DDR5 5600 PCIe 4.0 M.2 Slot Intel 1 Gb Ethernet DisplayPort HDMI D-Sub USB 3.2 SATA 6 ASUS Control Center Express
- Price
- $113.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

MSI MPG B760I Edge WiFi Gaming Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 6E Mini-ITX) (Renewed)
- Price
- $177.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Newest
by launch date
ASUS Prime H610I-PLUS-CSM Intel H610 (LGA 1700) Mini-ITX Motherboard with DDR5 5600 PCIe 4.0 M.2 Slot Intel 1 Gb Ethernet DisplayPort HDMI D-Sub USB 3.2 SATA 6 ASUS Control Center Express
- Price
- $113.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

MSI PRO H810I WiFi Motherboard ITX - Supports Intel Core Ultra Processors (Series 2) LGA 1851 - DDR5 Memory Boost (6400 MT/s MAX) PCIe 5.0 x16 M.2 Gen4 2.5G LAN
- Price
- $150.81
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 11mo ago

ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync
- Price
- $95.66
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

GIGABYTE B860I AORUS PRO ICE Intel Core Ultra (Series 2) LGA 1851 Motherboard Mini-ITX DDR5 2X M.2 PCIe 5.0 Thunderbolt 4 WIFI7 2.5GbE LAN EZ-Latch
- Price
- $209.62
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago

ASUS ROG STRIX B860-I GAMING WIFI B860 LGA 1851 mITX Mini-ITX motherboard Intel Core Ultra Series 2 Ready Advanced AI ready 10+1+2+1 stage DDR5 2.5G LAN WiFi7 M.2 Thunderbolt 4 USB Type-C
- Price
- $196.42
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
93
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- ASRock37%
- ASUS33%
- GIGABYTE25%
- msi5%
Demand
B660i search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top B660i search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mini itx lga 17005K/yr
- b760i8K/yr
- lga 1700 itx6K/yr
- mini itx motherboard lga 17006K/yr
- mini itx motherboard intel5K/yr
- lga 1700 itx motherboard5K/yr
- itx motherboard intel3K/yr
- lga 1700 mini itx3K/yr
- b760 itx3K/yr
- intel itx motherboard3K/yr
Reviews and returns
What reviews say buyers love and hate about B660i
We read the reviews and the return reasons for every product selling here.
“the computer wouldn't boot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B660i questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









