b660
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great410.39avg incumbent reviews — the moat a new listing must climb
Avg price
Good$116.06avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.2%return rate — above 5% kills the launch gate
Price range
Bad$85.66–$177.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 58K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, b660 is a $38K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 24/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
b660 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $29K–$58K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 11%
- Out of stock
- 11.2%
- Avg brand age
- 36 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
157
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- msi51%
- ASRock24%
- ASUS13%
- GIGABYTE12%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -29.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top b660 search terms
- b660 motherboard23K/yr
- b66017K/yr
- b660 motherboard ddr48K/yr
- b660m9K/yr
- b660m motherboard2K/yr
Top b660 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MSI PRO B760M-P DDR4 ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 USB 3.2 Gen2 HDMI/DP mATX)
msi$109.424.5★757 rev
ASRock B660M Pro RS Intel B660 Series CPU (LGA1700) 32 GB Compatible B660M MicroATX Motherboard
ASRock$98.984.5★713 rev
MSI PRO B660M-A CEC WiFi DDR4 V2 Micro ATX Motherboard (Renewed)
msi$85.664.0★44 rev
GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch
GIGABYTE$132.244.4★309 rev
ASUS Prime B660-PLUS D4 LGA 1700(Intel 12th Gen) ATX Motherboard(PCIe 4.0 DDR4 3xM.2 Slots 2.5Gb LAN Rear USB 3.2 Gen 2x2 Type-C Front USB 3.2 Gen 1 Type-C Thunderbolt 4 Header Support)
ASUS$177.924.6★439 rev
Newest
by launch date
GIGABYTE H610M S2H V2 Motherboard Supports 14th/13th/12th Gen Intel Core Processors (LGA 1700) mATX DDR5 1x M.2 PCIe 4.0 USB-C HDMI 2X DisplayPort D-Sub 1GbE LAN
GIGABYTE$95.1528 rev
GIGABYTE B550 Eagle WIFI6 AMD AM4 ATX Motherboard Supports Ryzen 5000/4000/3000 Processors DDR4 10+3 Power Phase 2X M.2 PCIe 4.0 USB-C WIFI6 GbE LAN PCIe EZ-Latch EZ-Latch RGB Fusion
GIGABYTE$97.48680 rev
MSI PRO B660M-A CEC WiFi DDR4 V2 Micro ATX Motherboard (Renewed)
msi$85.6644 rev
GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch
GIGABYTE$132.24309 rev
MSI PRO B760-VC WiFi ProSeries Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR5 PCIe 4.0 M.2 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 5 ATX) (Renewed)
msi$85.7842 rev
Trending
90-day click momentum
ASRock B660 Steel Legend Motherboard Intel B660 Series CPU (LGA1700) Compatible B660 ATX Motherboard
ASRock$109.114.5★
ASRock ASRock B660M-ITX/ac Compatible with Intel B660 Series CPU (LGA1700) B660 Mini ATX Motherboard (1808826)
ASRock$121.904.4★
ASUS Prime B760M-K D4 Intel B760 (LGA 1700)(13th and 12th Gen) mATX Motherboard PCIe 4.0 Two PCIe 4.0 M.2 Slots DDR4 Realtek 2.5Gb Ethernet HDMI SATA 6 Gbps Front USB 3.2 Gen 1 Aura Sync
ASUS$97.744.7★
ASUS PRIME H610I-PLUS D4-CSM Intel H610 (LGA 1700) Commercial CSM Mini-ITX motherboard DDR4 PCIe 4.0 M.2 1 G LAN DisplayPort HDMI D-Sub USB 3.2 SATA ASUS Control Center Express IT Management
ASUS$93.474.4★
GIGABYTE H610M S2H V2 Motherboard Supports 14th/13th/12th Gen Intel Core Processors (LGA 1700) mATX DDR5 1x M.2 PCIe 4.0 USB-C HDMI 2X DisplayPort D-Sub 1GbE LAN
GIGABYTE$95.154.0★
What buyers say about b660
What buyers praise and complain about, mined from review topics.What buyers love
“Good deal”
“High quality”
“Very easy to put together”
“It works just as advertised”
“Run fast”
“The layout is clean”
“It works fine”
“Connectivity Is a Big Strength”
“This one in particular is very convenient”
“works perfectly with the rest of my pc”
What buyers complain about
“the computer wouldn't boot”
“the connectivity for those wasn't even good to begin with”
“broke after two removals/insertions”
“Cheap,”
“I think I received a used or bad board”
“Compatibility issues with i9-14900k caused overheating”
“instructions with this product. I received nothing”
“Broken pins”
“A few quirks to consider due to its budget nature”
“Poor amount of ports”
Top return reasons
Common questions
- Is b660 profitable to sell on Amazon United States?
- The niche generates $38K/yr across 18 tracked products. 90-day search growth is -29.5%. Flapen's verdict: Skip it (24/100).
- How competitive is the b660 niche?
- 4 brands and 157 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in b660?
- Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Durability. The return rate is 7.2% — above our launch gate.
- When does demand for b660 peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the b660 niche?
- Listings span $85.66–$177.92; the average listing price is $116.06 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.