- Flapen Score
- 24 / 100Ranks 8,110 of 8,347 Electronics niches · −19 vs the category median of 4324
- Market size
- $38K/yr58K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 157 sellers
Flapen Score
B660 against its category
The dotted line is the Electronics average. Past it, B660 is stronger. Inside it, weaker.
Market
The B660 market on Amazon at a glance
Shoppers on Amazon United States searched for B660 58K times last year and spent an estimated $38K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $38Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- b660 motherboard23K searches a year
02 · Price
A sale here is worth $116.06.
Listings sell for $116.06 on average, from $85.66 to $177.92. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $116.06 that is $0 to $12K a year per listing.
- Average price
- $116.06above the $15 to $100 sweet spot
- Price range
- $85.66–$177.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 7.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #325 within Internal Components. It carries 410 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 11.2%
- Average rank
- #325in Internal Components
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 410per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top B660 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MSI PRO B760M-P DDR4 ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 USB 3.2 Gen2 HDMI/DP mATX)
- Price
- $109.42
- Rating
- 4.5/5
- Reviews
- 757
- Age
- 3y ago

ASRock B660M Pro RS Intel B660 Series CPU (LGA1700) 32 GB Compatible B660M MicroATX Motherboard
- Price
- $98.98
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 4y ago

MSI PRO B660M-A CEC WiFi DDR4 V2 Micro ATX Motherboard (Renewed)
- Price
- $85.66
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 1y ago

GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch
- Price
- $132.24
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 2y ago

ASUS Prime B660-PLUS D4 LGA 1700(Intel 12th Gen) ATX Motherboard(PCIe 4.0 DDR4 3xM.2 Slots 2.5Gb LAN Rear USB 3.2 Gen 2x2 Type-C Front USB 3.2 Gen 1 Type-C Thunderbolt 4 Header Support)
- Price
- $177.92
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 4y ago
Trending
estimated 90-day click momentum
ASRock B660 Steel Legend Motherboard Intel B660 Series CPU (LGA1700) Compatible B660 ATX Motherboard
- Price
- $109.11
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 4y ago

ASRock ASRock B660M-ITX/ac Compatible with Intel B660 Series CPU (LGA1700) B660 Mini ATX Motherboard (1808826)
- Price
- $121.90
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 4y ago

ASUS Prime B760M-K D4 Intel B760 (LGA 1700)(13th and 12th Gen) mATX Motherboard PCIe 4.0 Two PCIe 4.0 M.2 Slots DDR4 Realtek 2.5Gb Ethernet HDMI SATA 6 Gbps Front USB 3.2 Gen 1 Aura Sync
- Price
- $97.74
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 3y ago

ASUS PRIME H610I-PLUS D4-CSM Intel H610 (LGA 1700) Commercial CSM Mini-ITX motherboard DDR4 PCIe 4.0 M.2 1 G LAN DisplayPort HDMI D-Sub USB 3.2 SATA ASUS Control Center Express IT Management
- Price
- $93.47
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 3y ago

GIGABYTE H610M S2H V2 Motherboard Supports 14th/13th/12th Gen Intel Core Processors (LGA 1700) mATX DDR5 1x M.2 PCIe 4.0 USB-C HDMI 2X DisplayPort D-Sub 1GbE LAN
- Price
- $95.15
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 1y ago
Newest
by launch date
GIGABYTE H610M S2H V2 Motherboard Supports 14th/13th/12th Gen Intel Core Processors (LGA 1700) mATX DDR5 1x M.2 PCIe 4.0 USB-C HDMI 2X DisplayPort D-Sub 1GbE LAN
- Price
- $95.15
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 1y ago

GIGABYTE B550 Eagle WIFI6 AMD AM4 ATX Motherboard Supports Ryzen 5000/4000/3000 Processors DDR4 10+3 Power Phase 2X M.2 PCIe 4.0 USB-C WIFI6 GbE LAN PCIe EZ-Latch EZ-Latch RGB Fusion
- Price
- $97.48
- Rating
- 4.5/5
- Reviews
- 680
- Age
- 1y ago

MSI PRO B660M-A CEC WiFi DDR4 V2 Micro ATX Motherboard (Renewed)
- Price
- $85.66
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 1y ago

GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch
- Price
- $132.24
- Rating
- 4.4/5
- Reviews
- 309
- Age
- 2y ago

MSI PRO B760-VC WiFi ProSeries Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR5 PCIe 4.0 M.2 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 5 ATX) (Renewed)
- Price
- $85.78
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
157
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- msi51%
- ASRock24%
- ASUS13%
- GIGABYTE12%
- Open — no brand owns it (0%)
Demand
B660 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top B660 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b660 motherboard23K/yr
- b66017K/yr
- b660 motherboard ddr48K/yr
- b660m9K/yr
- b660m motherboard2K/yr
Reviews and returns
What reviews say buyers love and hate about B660
We read the reviews and the return reasons for every product selling here.
“the computer wouldn't boot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B660 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









