Is azeron profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (41/100).

How competitive is the azeron niche?

7 brands and 26 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in azeron?

Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 8.0% — above our launch gate.

When does demand for azeron peak?

Demand peaks in Mar–May–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the azeron niche?

Listings span $7.96–$312.93; the average listing price is $132.25 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.

azeron

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Market size

Great$1.2M

$1.2M/yr · 323K searches

Avg price

Good$132.25

avg listing price — sweet spot $15–$100

Review moat

Okay1,840.93

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay$7.96–$312.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Returns

Bad8.0%

return rate — above 5% kills the launch gate

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Quality Gap High Returns High Price

According to Flapen's Amazon United States niche tracking, azeron is a $1.2M/yr Amazon United States market (323K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–May–Dec. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

azeron market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $794K–$1.1M; units × avg price
Conversion rate: 2.9%
Avg BSR: #636
Page quality: 0%
Prime: 50%
Sponsored: 43%
Out of stock: 18.6%
Avg brand age: 40 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Razer63%
AZERON25%
Redragon4%
xfcyzlgl3%
NEXiLUX2%
Keychron2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

Peak months: Mar, May, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top azeron search terms

azeron84K/yr -14.4%0.4% conv.
keyboard joystick32K/yr +47.5%0.2% conv.
razer tartarus46K/yr -20.4%5.2% conv.
razer tartarus v227K/yr -28.7%6.4% conv.
razer tartarus pro21K/yr -21.4%5.4% conv.
keyboard joystick attachment6K/yr +167.5%0.2% conv.
joystick keyboard8K/yr +27.9%0.4% conv.
tartarus pro13K/yr -54.9%3.6% conv.
tartarus13K/yr -12.4%3.1% conv.
joystick for keyboard5K/yr +103.6%0.3% conv.

All search terms

Top azeron products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Razer Tartarus V2 Gaming Keypad: Mecha Membrane Key Switches - One Handed Keyboard - 32 Programmable Keys - Customizable Chroma RGB Lighting - Programmable Macros - Snap Tap - Black

Razer$68.264.3★12,639 rev

Razer Tartarus Pro Gaming Keypad: Analog-Optical Key Switches - Rapid Trigger - Adjustable Actuation - 32 Programmable Keys - Customizable Macros - Chroma RGB Lighting - Classic Black

Razer$122.774.3★4,530 rev

AZERON Gaming Keypad Programmable One Handed Gaming Keyboard with Hall Effect Analog Thumbstick and 30 Programmable Keys 3D Printed Customized Keypad for Righties (Red Cyborg ll)

AZERON$253.944.3★223 rev

Redragon K585 DITI Wired One-Handed RGB Mechanical Gaming Keyboard 42 Keys Type-C Professional Gaming Keypad w/Upgraded Hot-Swappable Socket 7 Onboard Macro Keys & Detachable Wrist Rest

Redragon$29.764.4★7,450 rev

AZERON Keyzen Keypad with 32 Fully Mappable Keys 360 Hall-Effect Joystick Macros Adjustable Ergonomic Design Cherry MX Switches N-Key Rollover. (Black Cherry MX Red)

AZERON$253.005.0★11 rev

Newest

by launch date

xfcyzlgl Keyboard Joystick Keycap DIY 3D Printed Arcade Fighting Stick Adapter for WASD Keys in-Game Movement Control Mod Retro Joystick for Keyboard Attachment (Blue White)

xfcyzlgl$10.825 rev

2mo ago

3D Printed Keyboard Joystick Keycap Mechanical Arcade Stick Adapter for WASD Retro Gaming Accessory Custom 4-Key Linkage Mod Mini Fighting Controller DIY Novelty Analog Button Attachment Set(Yellow)

LUPOCKV$7.961 rev

2mo ago

Keychron C0 HE 8K Wired One-Handed Gaming Keypad Rapid Trigger Hall Effect Magnetic Switches 35 Programmable Keys Per-Key RGB Lighting Web-Based Configurator Compatible with Windows & macOS

Keychron$59.2419 rev

6mo ago

AZERON Keyzen Keypad with 32 Fully Mappable Keys 360 Hall-Effect Joystick Macros Adjustable Ergonomic Design Cherry MX Switches N-Key Rollover. (Black Cherry MX Red)

AZERON$253.0011 rev

11mo ago

AZERON Cyborg ll Keypad Bundle Programmable One Handed Gaming Keyboard for PC Hall effect Joystick and 30 Programmable Keys Magnetic stand and Grip tapes included (Red Cyborg ll Bundle)

AZERON$312.9332 rev

1y ago

What buyers say about azeron

What buyers praise and complain about, mined from review topics.

What buyers love

Touch/Button Controls11%

“The buttons are VERY responsive”

Quality-Overall10%

“It's quality hardware”

Value For Money10%

“Worth it”

Comfort-Overall8%

“It was comfortable”

Software/Application7%

“Super responsive and easy to program”

Design-Overall6%

“the design looks nice”

Ease Of Use6%

“nice easy all set”

Assembly/Installation3%

“hand assembled so there are as close to perfect as you can get”

Adjustability/Rotatability/Reclining3%

“the adjustable actuation lets you tune each key exactly how you want it”

Advertised Vs Actual Product3%

“Did everything I wanted it to”

What buyers complain about

Durability23%

“is not durable at all”

Touch/Button Controls14%

“Very loud, clicking keys”

Quality-Overall10%

“Poor quality control”

Software/Application9%

“Bad software”

Functionality-Overall5%

“even the spacebar stopped functioning”

Noise Level3%

“The keypad has very loud”

Value For Money3%

“costs money”

Compatibility-Overall3%

“not a D pad/directional pad”

Adhesion/Stickiness2%

“that never feels good on a stick”

Ease Of Use2%

“awkward to use”

Top return reasons

Functionality-Overall16%

Size-Overall15%

Compatibility-Overall12%

Touch/Button Controls10%

Comfort-Overall9%

Advertised Vs Actual Product6%

Software/Application4%

Noise Level4%

Defective Material/Parts3%

Ease Of Use3%

Common questions

Is azeron profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (41/100).
How competitive is the azeron niche?: 7 brands and 26 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in azeron?: Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 8.0% — above our launch gate.
When does demand for azeron peak?: Demand peaks in Mar–May–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the azeron niche?: Listings span $7.96–$312.93; the average listing price is $132.25 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.