Is aze tape 12mm 0.47 laminated white profitable to sell on Amazon United States?

The niche generates $42K/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (39/100).

How competitive is the aze tape 12mm 0.47 laminated white niche?

7 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in aze tape 12mm 0.47 laminated white?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.5%.

When does demand for aze tape 12mm 0.47 laminated white peak?

Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.

What does it cost to enter the aze tape 12mm 0.47 laminated white niche?

Listings span $5.92–$18.93; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.

aze tape 12mm 0.47 laminated white

Skip it

A concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great163.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.62

avg listing price — sweet spot $15–$100

Price range

Okay$5.92–$18.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$42K

$42K/yr · 15K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, aze tape 12mm 0.47 laminated white is a $42K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

aze tape 12mm 0.47 laminated white market data

Units sold / yr: 3K–4K; avg 750–1,000/product
Revenue / yr: $44K–$58K; units × avg price
Conversion rate: 18.7%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.9%
Avg brand age: 21 months
Avg seller age: 217 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Labelife54%
Pillex21%
SUBLIMAKER9%
Nicelabels5%
Timorn4%
Label KINGDOM4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -9.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Open Trend

Top aze tape 12mm 0.47 laminated white search terms

labelife 0.47 12mm laminated white7K/yr -9.6%13.8% conv.
aze tape 12mm 0.47 laminated white6K/yr -11.1%8.1% conv.
aze tape2K/yr -3.8%2.2% conv.

All search terms

Top aze tape 12mm 0.47 laminated white products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Labelife TZe TZ Tape 12mm 0.47 Laminated White Label Maker Tape Replacement for Brother P Touch Label Tape TZe-231 TZe231 Compatible with Brother PT-D210 PT-D220 PT-H110 PT-D410 PT-P710BT 4-Pack

Labelife$14.424.8★32 rev

Replace for Brother Label Maker Tape 12mm 0.47 White TZe-231 TZe TZ Tape AZe-231 Work with Brother P-Touch Label Maker PT-D210 PT-H110 PT-D220 PT-D400 PT-D600 PT-D610BT Black on White 6-Pack Pillex

Pillex$18.934.7★116 rev

Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement

Nicelabels$5.924.3★175 rev

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)

SUBLIMAKER$18.264.8★275 rev

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)

SUBLIMAKER$18.274.8★52 rev

Newest

by launch date

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)

SUBLIMAKER$18.2752 rev

4mo ago

TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)

SUBLIMAKER$18.26275 rev

8mo ago

Label Maker Tape 12mm 0.47 White Replacement for Brother TZ TZe-231 Laminated Black on White Labels Refill Compatible with P Touch PT-D210 D220 H110 D200 D400 6 Pack

Timorn$15.90133 rev

10mo ago

Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement

Nicelabels$5.92175 rev

10mo ago

TZe-231 Replace for Brother P Touch Label Maker Tape 12mm 0.47 Laminated WhiteTze-2312pk Black Ink on White Tape for PT-H103w H110 D210 D220 D400 1180 1280 1890 2040 8m 26.2ft

BEYONDTEK$10.63484 rev

1y ago

What buyers say about aze tape 12mm 0.47 laminated white

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Decent price”

Quality-Overall20%

“High Quality, Arrives Quickly”

Size-Overall10%

“Fits fine”

Adhesion/Stickiness10%

“The adhesive is strong”

Advertised Vs Actual Product8%

“Exactly as described”

Print Quality4%

“Excellent print quality”

Efficiency4%

“Works perfect in my machine”

Compatibility-Overall4%

“It was compatible”

Ease Of Use3%

“EASY TO USE”

Durability3%

“they still look brand new”

What buyers complain about

Adhesion/Stickiness17%

“Adhesion is pretty bad”

Ease Of Use11%

“they are harder to peel”

Jamming/Clogging10%

“it totally jammed my brother printer”

Advertised Vs Actual Product6%

“even though description said it would”

Functionality-Overall6%

“Did not work”

Durability5%

“Broke after first use”

Wrinkles5%

“Wrinkled Surface”

Thickness3%

“The tape itself feels just a tiny bit thicker than my old cassette”

Print Quality3%

“It didn't print properly”

Compatibility-Overall3%

“this product is not compatible with the Brother P-Touch Label Maker Model P-2040”

Top return reasons

Size-Overall47%

Advertised Vs Actual Product12%

Compatibility-Overall11%

Adhesion/Stickiness7%

Functionality-Overall7%

Print Quality3%

Defective Material/Parts3%

Color3%

Jamming/Clogging2%

Value For Money2%

Common questions

Is aze tape 12mm 0.47 laminated white profitable to sell on Amazon United States?: The niche generates $42K/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (39/100).
How competitive is the aze tape 12mm 0.47 laminated white niche?: 7 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in aze tape 12mm 0.47 laminated white?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.5%.
When does demand for aze tape 12mm 0.47 laminated white peak?: Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
What does it cost to enter the aze tape 12mm 0.47 laminated white niche?: Listings span $5.92–$18.93; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.