Away Backpack
FailBuyers convert on only 0.5% of searches, so Away Backpack is a Fail.
- Flapen Score
- 45 / 100Top 41% of 8,347 Electronics niches · +2 vs the category median of 4345
- Market size
- $45K/yr111K searches / yr
- 90-day growth
- +29.6%search demand this quarter
- Competition
- 32%top-5 click share · 36 brands · 59 sellers
Flapen Score
Away Backpack against its category
The dotted line is the Electronics average. Past it, Away Backpack is stronger. Inside it, weaker.
Market
The Away Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Away Backpack 111K times last year and spent an estimated $45K. The top 5 brands take 54% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- +29.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $45Ka year
- Top search term
- neoprene backpack70K searches a year
02 · Price
A sale here is worth $77.51.
Listings sell for $77.51 on average, from $12.29 to $240.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $77.51 that is $0 to $8K a year per listing.
- Average price
- $77.51inside the $15 to $100 sweet spot
- Price range
- $12.29–$240.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 6.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #594 within Bags, Cases & Sleeves. It carries 1,902 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 98%
- Out of stock, average day
- 4.0%
- Average rank
- #594in Bags, Cases & Sleeves
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,902per listing
- Listings tracked
- 59
04 · Newcomers
11 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Away Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Away The Everywhere Zip Backpack - Personal Item Airline Approved Backpack with 16 Padded Laptop Sleeve Water Bottle Pocket Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Jet Black
- Price
- $182.42
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 1y ago

Away The Everywhere Zip Backpack - Personal Item Airline Approved Backpack with 16 Padded Laptop Sleeve Water Bottle Pocket Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Navy Blue
- Price
- $180.97
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 1y ago

Away Large Featherlight Backpack - Lightweight Travel Backpack with Laptop Compartment Two Water Bottle Pockets Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Jet Black
- Price
- $110.77
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 6mo ago

LIGHT FLIGHT Travel Backpack for Women 15.6 Inch Champagne
- Price
- $37.82
- Rating
- 4.7/5
- Reviews
- 6,659
- Age
- 3y ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $21.21
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago
Trending
estimated 90-day click momentum
Away Amazon Exclusive The Everywhere Zip Backpack - Personal Item Airline Approved Backpack with 16 Padded Laptop Sleeve Water Bottle Pocket Interior and Exterior Pockets - Sky Blue
- Price
- $173.34
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 2mo ago

Away Large Featherlight Backpack - Lightweight Travel Backpack with Laptop Compartment Two Water Bottle Pockets Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Amaro Brown
- Price
- $110.66
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 6mo ago

Kaywee 3pc SET Neoprene Toddler Travel Backpack with 2 pouches & airtag holder |Green Kids Travel Backpack for airplane | Toddler airplane travel essentials kids preschool backpack | Mini diaper bag
- Price
- $39.51
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 10mo ago

Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag All Black
- Price
- $20.77
- Rating
- 4.7/5
- Reviews
- 319
- Age
- 11mo ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $21.21
- Rating
- 4.7/5
- Reviews
- 2,754
- Age
- 1y ago
Newest
by launch date
Away Amazon Exclusive The Everywhere Zip Backpack - Personal Item Airline Approved Backpack with 16 Padded Laptop Sleeve Water Bottle Pocket Interior and Exterior Pockets - Sky Blue
- Price
- $173.34
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 2mo ago

Away Large Featherlight Backpack - Lightweight Travel Backpack with Laptop Compartment Two Water Bottle Pockets Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Jet Black
- Price
- $110.77
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 6mo ago

Away Large Featherlight Backpack - Lightweight Travel Backpack with Laptop Compartment Two Water Bottle Pockets Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Amaro Brown
- Price
- $110.66
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 6mo ago

Kaywee 3pc SET Neoprene Toddler Travel Backpack with 2 pouches & airtag holder |Green Kids Travel Backpack for airplane | Toddler airplane travel essentials kids preschool backpack | Mini diaper bag
- Price
- $39.51
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 10mo ago

July Carry All Backpack 20L - Water-Resistant Luggage Backpack for Men & Women - With Internal Dividers Multi Pocket - Ideal for Travel Work - Stylish Quality & Durable - Midnight Black
- Price
- $166.18
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
36 rising
Sellers
59
Est. top-5 brand share
54%
Top 20: 90%
Est. top-5 click share
32%
Top 20: 68%
Open market
42%
- Away30%
- BAGSMART7%
- Amazon Basics6%
- LIGHT FLIGHT6%
- CEI-CEI5%
- July4%
Demand
Away Backpack search demand
Weekly searches over the year. Pick a range.
Search terms
Top Away Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neoprene backpack70K/yr
- away backpack36K/yr
- calpak terra4K/yr
Reviews and returns
What reviews say buyers love and hate about Away Backpack
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Away Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









