away backpack
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$77.51avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,902.49avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.29–$240.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 111K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, away backpack is a $45K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
away backpack market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $39K–$58K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #594
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 4.0%
- Avg brand age
- 35 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
59
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
32%
Top 20: 68%
Open market
42%
- Away30%
- BAGSMART7%
- Amazon Basics6%
- LIGHT FLIGHT6%
- CEI-CEI5%
- July4%
Demand
Weekly Amazon search volume, last 12 weeks — +29.6% search growth over the last 90 days.Top away backpack search terms
- neoprene backpack70K/yr
- away backpack36K/yr
- calpak terra4K/yr
Top away backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Away The Everywhere Zip Backpack - Personal Item Airline Approved Backpack with 16 Padded Laptop Sleeve Water Bottle Pocket Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Jet Black
Away$182.424.0★61 rev
Away The Everywhere Zip Backpack - Personal Item Airline Approved Backpack with 16 Padded Laptop Sleeve Water Bottle Pocket Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Navy Blue
Away$180.974.0★61 rev
Away Large Featherlight Backpack - Lightweight Travel Backpack with Laptop Compartment Two Water Bottle Pockets Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Jet Black
Away$110.774.0★29 rev
LIGHT FLIGHT Travel Backpack for Women 15.6 Inch Champagne
LIGHT FLIGHT$37.824.7★6,659 rev
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$21.214.7★2,754 rev
Newest
by launch date
Away Amazon Exclusive The Everywhere Zip Backpack - Personal Item Airline Approved Backpack with 16 Padded Laptop Sleeve Water Bottle Pocket Interior and Exterior Pockets - Sky Blue
Away$173.3461 rev
Away Large Featherlight Backpack - Lightweight Travel Backpack with Laptop Compartment Two Water Bottle Pockets Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Jet Black
Away$110.7729 rev
Away Large Featherlight Backpack - Lightweight Travel Backpack with Laptop Compartment Two Water Bottle Pockets Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Amaro Brown
Away$110.6629 rev
Kaywee 3pc SET Neoprene Toddler Travel Backpack with 2 pouches & airtag holder |Green Kids Travel Backpack for airplane | Toddler airplane travel essentials kids preschool backpack | Mini diaper bag
Kaywee$39.5129 rev
July Carry All Backpack 20L - Water-Resistant Luggage Backpack for Men & Women - With Internal Dividers Multi Pocket - Ideal for Travel Work - Stylish Quality & Durable - Midnight Black
July$166.1838 rev
Trending
90-day click momentumAway Amazon Exclusive The Everywhere Zip Backpack - Personal Item Airline Approved Backpack with 16 Padded Laptop Sleeve Water Bottle Pocket Interior and Exterior Pockets - Sky Blue
Away$173.344.0★
Away Large Featherlight Backpack - Lightweight Travel Backpack with Laptop Compartment Two Water Bottle Pockets Interior and Exterior Pockets - Fits Up to 16-Inch Laptops - Amaro Brown
Away$110.664.0★
Kaywee 3pc SET Neoprene Toddler Travel Backpack with 2 pouches & airtag holder |Green Kids Travel Backpack for airplane | Toddler airplane travel essentials kids preschool backpack | Mini diaper bag
Kaywee$39.514.9★
Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag All Black
Goloni$20.774.7★
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$21.214.7★
What buyers say about away backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great Fit”
“its very roomy”
“very affordable”
“lots of pockets”
“Works good for travel”
“The material feels durable”
“Comfortable”
“Nice, lightweight”
“Sleek design”
What buyers complain about
“Smaller than expected”
“Broken after 2 months”
“They dont secure well on the straps”
“Not well made”
“Bad zipper”
“Blue is actually gray”
“not worth it”
“Cheap material”
“The pockets are nothing special”
“bulky”
Top return reasons
Common questions
- Is away backpack profitable to sell on Amazon United States?
- The niche generates $45K/yr across 59 tracked products. 11 of 16 products launched in the last 360 days are still selling. 90-day search growth is +29.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the away backpack niche?
- 36 brands and 59 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in away backpack?
- Top complaints mined from reviews: Size-Overall, Durability, Strap/String Quality. The return rate is 6.2% — above our launch gate.
- What does it cost to enter the away backpack niche?
- Listings span $12.29–$240.56; the average listing price is $77.51 (sweet spot $15–$100). The average incumbent carries 1,902 reviews — the moat a new listing must climb.