Is av cable profitable to sell on Amazon United States?

The niche generates $106K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (33/100).

How competitive is the av cable niche?

10 brands and 15 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in av cable?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Audio Quality. The return rate is 4.1%.

When does demand for av cable peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the av cable niche?

Listings span $4.15–$7.90; the average listing price is $5.88 (sweet spot $15–$100). The average incumbent carries 4,445 reviews — the moat a new listing must climb.

av cable

Skip it

Prices mostly outside the sweet spot ($4.15–$7.90) — this niche doesn't clear our bar today.

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Market size

Okay$106K

$106K/yr · 166K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,444.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$5.88

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Price range

Bad$4.15–$7.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, av cable is a $106K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

av cable market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $88K–$118K; units × avg price
Conversion rate: 10.8%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 200 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Eanetf48%
HTDYOO26%
Abireiv6%
Amazon Basics5%
Generic4%
Ancable3%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +2.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top av cable search terms

av cable75K/yr +7.9%8.2% conv.
av cord16K/yr +4.5%7.5% conv.
av cables15K/yr +5.1%11.9% conv.
audio video cable16K/yr -9.6%8.6% conv.
composite cable13K/yr +11.3%7.3% conv.
red yellow white cable5K/yr +5.1%15.3% conv.
composite cables5K/yr -7.3%8.0% conv.
av to av cable5K/yr -15.5%11.7% conv.
rca composite cable4K/yr -3.7%15.9% conv.
red white yellow cable4K/yr -13.3%13.9% conv.

All search terms

Top av cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eanetf RCA Cables 3RCA Cable Audio Video 24K Gold Plated Connecting Audio Video Components AV Male to Male Cable for Home Theater amp Stereo Systems (5ft-1pcs)

Eanetf$6.124.5★964 rev

HTDYOO RCA Cable AV Cable 4.6 Feet 1PCS.

HTDYOO$5.314.7★820 rev

Eanetf 3.5mm to RCA Camcorder Handycam AV Audio Video Output Cable 1/8 TRRS to 3 RCA Male Plug AUX Cable Cord for TV Smartphones MP3 Tablets Speakers Home Theater - 5ft

Eanetf$6.234.4★2,279 rev

Amazon Basics 2 RCA Stereo Audio Cable for Hi-Fi System Amplifier Active Speakers or Subwoofer with Gold-Plated Plugs Digital Audio Compatible 4 Feet Black

Amazon Basics$6.794.7★36,075 rev

Abireiv Audio Video RCA Cable 6FT 3RCA to 3RCA Composite AV Cable Compatible with Set-Top Box Speaker Amplifier DVD Player 24K Gold Plated

Abireiv$4.234.6★601 rev

Newest

by launch date

EYEZING RCA Cables 3RCA Cable Audio Video 24K Gold Plated Connecting Audio Video Components AV Male to Male Cable for Home Theater amp Stereo Systems (5ft-1pcs)

EYEZING$4.158 rev

7mo ago

RCA Cable 5 Feet AV Cable 3 RCA Male to 3 RCA Male Composite AV Cable Gold Plated Audio Video Cable for Home Theater TV DVD Player VCR Yellow/White/red connectors

Generic$4.3841 rev

10mo ago

HTDYOO RCA Cable AV Cable 4.6 Feet 1PCS.

HTDYOO$5.31820 rev

2y ago

Eanetf RCA Cables 3RCA Cable Audio Video 24K Gold Plated Connecting Audio Video Components AV Male to Male Cable for Home Theater amp Stereo Systems (5ft-1pcs)

Eanetf$6.12964 rev

3y ago

Eanetf 3.5mm to RCA Camcorder Handycam AV Audio Video Output Cable 1/8 TRRS to 3 RCA Male Plug AUX Cable Cord for TV Smartphones MP3 Tablets Speakers Home Theater - 5ft

Eanetf$6.232,279 rev

5y ago

What buyers say about av cable

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Decent quality”

Advertised Vs Actual Product16%

“As advertised”

Value For Money15%

“Worth the price”

Audio Quality7%

“The quality of sound is great too”

Compatibility-Overall7%

“Works well and compatible”

Connectivity-Overall5%

“connected with good contact”

Functionality-Overall2%

“they work well with no issues”

Durability2%

“Durable”

Ease Of Use2%

“easy to use”

Signal Strength2%

“Carries the video signal well”

What buyers complain about

Functionality-Overall37%

“This one never worked”

Quality-Overall11%

“Extremely low quality”

Audio Quality9%

“poor sound quality”

Value For Money5%

“Wast of money”

Signal Strength5%

“BAD AUDIO SIGNAL”

Connectivity-Overall5%

“the connection never picked up on the tv”

Noise Level4%

“both produced hum”

Compatibility-Overall4%

“This product does not work on my port”

Advertised Vs Actual Product2%

“Wrong Description of length”

Defective Material/Parts2%

“Item did not work”

Top return reasons

Compatibility-Overall31%

Connectivity-Overall23%

Functionality-Overall21%

Size-Overall5%

Length5%

Defective Material/Parts3%