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Aux to Lightning

Fail

The top 5 brands take 100% of clicks, so Aux to Lightning is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$835K/yr672K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
84%top-5 click share · 5 brands · 10 sellers

Flapen Score

Aux to Lightning against its category

The dotted line is the Electronics average. Past it, Aux to Lightning is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aux to Lightning market on Amazon at a glance

Shoppers on Amazon United States searched for Aux to Lightning 672K times last year and spent an estimated $835K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $835K a year.

Searches, last 12 months
672K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
14.5%
Market size, estimated
$835Ka year
Peak month
May5.0× the quietest month
Top search term
aux to lightning cable134K searches a year

02 · Price

A sale here is worth $8.59.

Listings sell for $8.59 on average, from $4.17 to $16.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $8.59 that is $69K to $86K a year per listing.

Average price
$8.59under the $15 to $100 sweet spot
Price range
$4.17–$16.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
$69K–$86K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #27 within Home Audio Accessories. It carries 5,541 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#27in Home Audio Accessories
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
5,541per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Aux to Lightning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 212%
  • Brand 34%
  • Brand 43%
  • Brand 52%

Demand

Aux to Lightning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.0×

Search terms

Top Aux to Lightning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aux to lightning cable134K/yr
  • aux cord to iphone187K/yr
  • iphone aux cord87K/yr
  • aux to iphone28K/yr
  • aux cord for iphone37K/yr
  • iphone aux cord for car28K/yr
  • apple aux cord12K/yr
  • cable auxiliar para iphone11K/yr
  • aux cord to lightning cable13K/yr
  • iphone aux16K/yr

Reviews and returns

What reviews say buyers love and hate about Aux to Lightning

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Advertised Vs Actual Product”
37%of negative reviews mention “Durability”
2.3%of orders come back
“Broke within a week”
A buyer, on “Durability”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aux to Lightning questions

Answered from the same tracked data.