Skip to content

Audio

Fail

Buyers convert on only 0.3% of searches, so Audio is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$246K/yr512K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
30%top-5 click share · 37 brands · 126 sellers

Flapen Score

Audio against its category

The dotted line is the Electronics average. Past it, Audio is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Audio market on Amazon at a glance

Shoppers on Amazon United States searched for Audio 512K times last year and spent an estimated $246K. The top 5 brands take 54% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months
512K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
0.3%
Market size, estimated
$246Ka year
Top search term
jl audio171K searches a year

02 · Price

A sale here is worth $192.43.

Listings sell for $192.43 on average, from $5.99 to $1610.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $192.43 that is $0 to $19K a year per listing.

Average price
$192.43above the $15 to $100 sweet spot
Price range
$5.99–$1610.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #481 within Car & Vehicle Electronics. It carries 5,129 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
76%
Out of stock, average day
3.4%
Average rank
#481in Car & Vehicle Electronics
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
5,129per listing
Listings tracked
54

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Audio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

126

Top-5 brand share

54%

Top 20: 87%

Top-5 click share

30%

Top 20: 70%

Open market

43%

  • Brand 132%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Audio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Audio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jl audio171K/yr
  • car electronics & accessories151K/yr
  • car audio accessories130K/yr
  • electrnica para autos y vehculos24K/yr
  • car electronics24K/yr
  • car stereo accessories5K/yr
  • audio car accessories6K/yr

Reviews and returns

What reviews say buyers love and hate about Audio

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
2.8%of orders come back
“broke quickly”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Audio questions

Answered from the same tracked data.