asmr
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$77.40avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$118K$118K/yr · 44K searches
Review moat
Bad6,494.88avg incumbent reviews — the moat a new listing must climb
Price range
Bad$16.42–$370.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, asmr is a $118K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
asmr market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $77K–$97K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 0.2%
- Avg brand age
- 49 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
118
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
36%
Top 20: 84%
Open market
27%
- Zoom34%
- Logitech G10%
- FIFINE9%
- EMEET8%
- TONOR6%
- Amazon Basics6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -17.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 12.0×
Top asmr search terms
- zoom microphone19K/yr
- zoom mic7K/yr
- microphone for zoom meetings7K/yr
- office microphone5K/yr
- teams microphone3K/yr
- microphone for meetings4K/yr
Top asmr products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zoom ZDM-1 Dynamic Microphone for Podcasts Voice-Overs Vocals and More High SPL Capability Sturdy Metal Body and Large Diaphragm
Zoom$63.804.6★507 rev
Logitech Creators Blue Yeti USB Microphone for PC Mac Gaming Recording Streaming Podcasting Studio and Computer Condenser Mic with Blue VO!CE effects 4 Pickup Patterns Plug and Play - Blackout
Logitech G$90.664.6★56,873 rev
EMEET Conference Speakerphone M0 Plus 4 AI Mics 360 Voice Pickup Noise Reduction USB C Speaker Bluetooth Conference Speaker for 8 People w/Daisy Chain for 16 Compatible with Leading Software
EMEET$52.954.3★1,565 rev
Zoom H1 Essential Handheld Recorder for Musicians Podcasters & Filmmakers with Stereo Microphones 32-Bit Float USB Microphone Mode
Zoom$102.944.1★1,292 rev
Zoom ZDM-1 Podcast Mic Pack Includes Dynamic Microphone Headphones Tripod Windscreen and XLR Cable
Zoom$88.354.6★606 rev
Newest
by launch date
AIRHUG Conference USB Microphone No Speaker Desktop Computer Mic Noise Canceling Mute Button & LED Indicator Plug & Play for Video Conference Gaming Online Class Compatible with Windows & MacOS
AIRHUG$19.03103 rev
Yealink Sp92 Conference Speaker and Microphone Teams Certified Mic with Al Noise Cancelling 20H Call Time USB Speakerphone for Small Meeting Room Bluetooth Speaker for Computer/Laptop
Yealink$65.22120 rev
Zoom H2 Essential Handheld Recorder for Musicians Filmmakers & Podcasters with 3 Built-in Microphones Mono Stereo and Surround Sound Recording 32-Bit Float USB Mic
Zoom$170.76167 rev
Amazon Basics Condenser Microphone for PC Cardioid Pickup USB Mic for Streaming Recording and Podcasting 360 Adjustable Stand Plug and Play 5.8 x 3.4 Black
Amazon Basics$24.461,180 rev
USB Microphone No Speaker Desktop Computer Mic Mute Button with LED Indicator AI Noise Reduction Plug & Play Omnidirectional External Microphone for Laptop for Online Calls/Class/Recording Video
AIRHUG$24.20750 rev
Trending
90-day click momentumYealink Sp92 Conference Speaker and Microphone Teams Certified Mic with Al Noise Cancelling 20H Call Time USB Speakerphone for Small Meeting Room Bluetooth Speaker for Computer/Laptop
Yealink$65.224.1★
AIRHUG Conference USB Microphone No Speaker Desktop Computer Mic Noise Canceling Mute Button & LED Indicator Plug & Play for Video Conference Gaming Online Class Compatible with Windows & MacOS
AIRHUG$19.034.6★
Anker PowerConf Speakerphone Zoom Certified Conference Speaker with 6 Mics
Anker$107.744.4★
Microsoft Modern USB-C Speaker Certified for Microsoft Teams 2- Way Compact Stereo Speaker Call Controls Noise Reducing Microphone. Wired USB-C Connection Black
Microsoft$61.624.2★
Mini Mic Pro (Latest Model #1 Microphone for iPhone & Android Wireless Mini Microphone Clear Voice Noise Cancelling Lavalier Mic for TikTok YouTube & Interviews
Mini Mic Pro$23.284.4★
What buyers say about asmr
What buyers praise and complain about, mined from review topics.What buyers love
“Decent microphone for the money”
“The audio quality is clear”
“Build quality is solid overall”
“fair price”
“Very handy”
“easy to put together”
“As advertised”
“Compatibility with my laptop is good”
“the noise cancelling is great”
“Connects quick”
What buyers complain about
“Terrible mic”
“Sounds terrible”
“Falls apart”
“Barely works”
“Bad Quality”
“Doesn't stay connected”
“It gets really loud”
“couldn't get it to pair correctly”
“Doesn't charge”
“Quality of recording is awful”
Top return reasons
Common questions
- Is asmr profitable to sell on Amazon United States?
- The niche generates $118K/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the asmr niche?
- 20 brands and 118 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in asmr?
- Top complaints mined from reviews: Microphone, Audio Quality, Durability. The return rate is 3.5%.
- When does demand for asmr peak?
- Demand peaks in Jul–Aug; the busiest month runs 12.0× the quietest.
- What does it cost to enter the asmr niche?
- Listings span $16.42–$370.32; the average listing price is $77.40 (sweet spot $15–$100). The average incumbent carries 6,495 reviews — the moat a new listing must climb.