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Asmr

Fail

Demand is soft, at -17.9% this quarter, so Asmr is a Fail.

Flapen Score
46
46 / 100
Top 37% of 8,347 Electronics niches · +3 vs the category median of 43
Market size
$118K/yr44K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
36%top-5 click share · 20 brands · 118 sellers

Flapen Score

Asmr against its category

The dotted line is the Electronics average. Past it, Asmr is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Asmr market on Amazon at a glance

Shoppers on Amazon United States searched for Asmr 44K times last year and spent an estimated $118K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
3.5%
Market size, estimated
$118Ka year
Peak month
August12.0× the quietest month
Top search term
zoom microphone19K searches a year

02 · Price

A sale here is worth $77.40.

Listings sell for $77.40 on average, from $16.42 to $370.32. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $77.40 that is $0 to $8K a year per listing.

Average price
$77.40inside the $15 to $100 sweet spot
Price range
$16.42–$370.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #91 within Audio & Video Accessories. It carries 6,495 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
0.2%
Average rank
#91in Audio & Video Accessories
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,495per listing
Listings tracked
40

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Asmr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

118

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

36%

Top 20: 84%

Open market

27%

  • Brand 134%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Asmr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 12.0×

Search terms

Top Asmr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zoom microphone19K/yr
  • zoom mic7K/yr
  • microphone for zoom meetings7K/yr
  • office microphone5K/yr
  • teams microphone3K/yr
  • microphone for meetings4K/yr

Reviews and returns

What reviews say buyers love and hate about Asmr

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Microphone”
16%of negative reviews mention “Microphone”
3.5%of orders come back
“Terrible mic”
A buyer, on “Microphone”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Asmr questions

Answered from the same tracked data.