- Flapen Score
- 46 / 100Top 37% of 8,347 Electronics niches · +3 vs the category median of 4346
- Market size
- $118K/yr44K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 36%top-5 click share · 20 brands · 118 sellers
Flapen Score
Asmr against its category
The dotted line is the Electronics average. Past it, Asmr is stronger. Inside it, weaker.
Market
The Asmr market on Amazon at a glance
Shoppers on Amazon United States searched for Asmr 44K times last year and spent an estimated $118K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $118Ka year
- Peak month
- August12.0× the quietest month
- Top search term
- zoom microphone19K searches a year
02 · Price
A sale here is worth $77.40.
Listings sell for $77.40 on average, from $16.42 to $370.32. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $77.40 that is $0 to $8K a year per listing.
- Average price
- $77.40inside the $15 to $100 sweet spot
- Price range
- $16.42–$370.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #91 within Audio & Video Accessories. It carries 6,495 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 98%
- Out of stock, average day
- 0.2%
- Average rank
- #91in Audio & Video Accessories
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 6,495per listing
- Listings tracked
- 40
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Asmr products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
118
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
36%
Top 20: 84%
Open market
27%
- Brand 134%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Asmr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 12.0×
Search terms
Top Asmr search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zoom microphone19K/yr
- zoom mic7K/yr
- microphone for zoom meetings7K/yr
- office microphone5K/yr
- teams microphone3K/yr
- microphone for meetings4K/yr
Reviews and returns
What reviews say buyers love and hate about Asmr
We read the reviews and the return reasons for every product selling here.
“Terrible mic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Asmr questions
Answered from the same tracked data.









