Is arduino bluetooth module profitable to sell on Amazon United States?

The niche generates $69K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the arduino bluetooth module niche?

11 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in arduino bluetooth module?

Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Connectivity-Overall. The return rate is 1.5%.

When does demand for arduino bluetooth module peak?

Demand peaks in Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the arduino bluetooth module niche?

Listings span $9.00–$55.58; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 597 reviews — the moat a new listing must climb.

arduino bluetooth module

Worth a look

Shows a sweet-spot price point ($20.92 avg), but a small market ($69K/yr) keeps it on the watch list.

Avg price

Great$20.92

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$9.00–$55.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good597.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$69K

$69K/yr · 81K searches

According to Flapen's Amazon United States niche tracking, arduino bluetooth module is a $69K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

arduino bluetooth module market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $63K–$84K; units × avg price
Conversion rate: 4.1%
Avg BSR: #157
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.7%
Avg brand age: 38 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

14%

AITRIP47%
ELEGOO16%
HiLetgo8%
LAFVIN5%
FREENOVE5%
Hosyond5%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +12.8% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.6×

Open Trend

Top arduino bluetooth module search terms

esp32 devkit v118K/yr +54.4%4.7% conv.
esp32 wroom18K/yr -10.3%3.9% conv.
esp32-9K/yr +1.5%1.0% conv.
esp32-wroom-329K/yr +10.1%4.2% conv.
elegoo esp323K/yr +28.4%7.5% conv.
esp-wroom-325K/yr -1.6%5.6% conv.
esp32 wroom 324K/yr -0.5%3.9% conv.
sp324K/yr -7.6%0.7% conv.
esp32-wroom3K/yr +20.9%4.9% conv.
adafruit esp323K/yr -18.4%2.0% conv.

All search terms

Top arduino bluetooth module products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA Compatible with Arduino IDE (3PCS)

AITRIP$16.384.4★1,401 rev

ELEGOO 3PCS ESP-32 Development Board USB-C 2.4GHz Dual Mode WiFi+Bluetooth 4.2 Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip

ELEGOO$18.124.7★429 rev

ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA Compatible with Arduino IDE (1 PCS)

AITRIP$9.024.4★1,401 rev

HiLetgo ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA for Arduino IDE

HiLetgo$9.904.4★1,626 rev

LAFVIN Basic Starter Kit for ESP32 ESP-32S WiFi IoT Development Board with Tutorial Compatible with Arduino IDE

LAFVIN$19.784.4★250 rev

Newest

by launch date

2 Pack ESP32-DevKitC-32E Development Board for IoT Smart Home/Industrial Control Dual-Core 240MHz Wi-Fi + Bluetooth 5.0 with USB-C Original ESP32-WROOM-32E Module (Arduino/Python/IDF) (8M)

SDATEKIT$27.0545 rev

6mo ago

Lonely Binary 3-Pack ESP32 Gold WiFi BT 3 Expansion Bases for Arduino IDE

LONELY BINARY$29.2745 rev

8mo ago

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE

ELEGOO$34.75114 rev

10mo ago

2PCS ESP32 Development Board USB-C Compatible with Arduino ESP32 Supports ESP32 WROOM Module Dual-Core 240MHz Microcontroller ESP32 Devkit V1 for IoT Projects

LUIRSAY$12.002 rev

10mo ago

hiBCTR 6 Packs ESP32-DevKitC-32 Development Board modules(ESP-32D ESP-32 CP2012 USB C with 38 pins) Supporting STA/AP/STA+AP with WiFi+Bluetooth Dual-core and Type-C Interface.

hiBCTR$28.6449 rev

1y ago

What buyers say about arduino bluetooth module

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Good value for the money”

Quality-Overall13%

“Good quality device ready to go”

Ease Of Use9%

“Easy use”

Advertised Vs Actual Product8%

“Exactly as advertised with a wonderful price point”

Connectivity-Overall6%

“Easy to connect”

Instructions/User Manual/Troubleshooting5%

“The instructions are well detailed”

Compatibility-Overall5%

“provide accurate information to ensure compatibility”

Design-Overall4%

“Seems everything works or looks in good shape”

Functionality-Overall4%

“The functionality of this thing is amazing”

Software/Application4%

“Using with Visual Studio Code + PlatformIO, easy config, easy programming”

What buyers complain about

Functionality-Overall12%

“just non functional”

Instructions/User Manual/Troubleshooting11%

“Frustrated how to get this to work”

Connectivity-Overall11%

“Didn't connect :”

Size-Overall9%

“Too Wide”

Assembly/Installation6%

“Setup is a bit more tedious then meshtastic or other known brand”

Quality-Overall6%

“Cheap entertainment”

Value For Money5%

“Relatively expensive”

Advertised Vs Actual Product4%

“The listing you're looking at may be different”

Socket/Port/Plug3%

“USB Connector Problem”

Software/Application3%

“could not get the program to compile”

Top return reasons

Functionality-Overall20%

Advertised Vs Actual Product12%

Compatibility-Overall12%

Connectivity-Overall11%

Defective Material/Parts9%

Value For Money8%

Size-Overall8%

Socket/Port/Plug7%

Product Condition2%

Software/Application1%

Common questions

Is arduino bluetooth module profitable to sell on Amazon United States?: The niche generates $69K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the arduino bluetooth module niche?: 11 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in arduino bluetooth module?: Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Connectivity-Overall. The return rate is 1.5%.
When does demand for arduino bluetooth module peak?: Demand peaks in Oct; the busiest month runs 1.6× the quietest.
What does it cost to enter the arduino bluetooth module niche?: Listings span $9.00–$55.58; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 597 reviews — the moat a new listing must climb.