Is arduino profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (48/100).

How competitive is the arduino niche?

5 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in arduino?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Assembly/Installation, Functionality-Overall. The return rate is 1.4%.

When does demand for arduino peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the arduino niche?

Listings span $15.34–$153.34; the average listing price is $50.08 (sweet spot $15–$100). The average incumbent carries 2,940 reviews — the moat a new listing must climb.

arduino

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great$1.9M

$1.9M/yr · 1.4M searches

Avg price

Great$50.08

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Good$15.34–$153.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,939.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, arduino is a $1.9M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

arduino market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $2.0M–$2.5M; units × avg price
Conversion rate: 2.6%
Avg BSR: #1,241
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

ELEGOO50%
Arduino34%
SunFounder6%
REXQualis5%
LAFVIN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top arduino search terms

arduino661K/yr -17.5%1.4% conv.
arduino starter kit286K/yr -0.2%3.5% conv.
arduino kit165K/yr -16.2%1.7% conv.
arduino uno q62K/yr -14.3%2.2% conv.
microcontroller50K/yr -4.9%0.1% conv.
arduino kits28K/yr -12.5%1.4% conv.
arduino uno r425K/yr -23.1%5.6% conv.
arduino uno r4 wifi19K/yr -26.4%8.4% conv.
arduino uno starter kit13K/yr +22.5%3.9% conv.
arduino q20K/yr -16.4%2.5% conv.

All search terms

Top arduino products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ELEGOO UNO Project Super Starter Kit with Tutorial and UNO R3 Board Compatible with Arduino IDE

ELEGOO$41.244.7★16,542 rev

ELEGOO UNO R3 Project Most Complete Starter Kit with Tutorial Compatible with Arduino IDE (63 Items)

ELEGOO$54.664.7★3,442 rev

ELEGOO Mega R3 Project The Most Complete Ultimate Starter Kit with Tutorial Compatible with Arduino IDE

ELEGOO$60.804.7★7,945 rev

Arduino UNO R4 WiFi [ABX00087] - Renesas RA4M1 + ESP32-S3 Wi-Fi Bluetooth USB-C CAN 12-bit DAC OP AMP Qwiic Connector 12x8 LED Matrix for Advanced IoT & Embedded Projects

Arduino$26.334.8★2,102 rev

Arduino UNO Q 4GB [ABX00173]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C

Arduino$58.064.4★135 rev

Newest

by launch date

Arduino UNO Q 4GB [ABX00173]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C

Arduino$58.06135 rev

6mo ago

Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi Board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher

Arduino$92.3263 rev

8mo ago

Arduino UNO Q 2GB[ABX00162] - Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C

Arduino$44.34165 rev

9mo ago

SunFounder Elite Explorer Kit with Original Arduino Uno R4 WiFi RoHS Compliant Bluetooth IoT ESP32 IIC LCD1602 OLED Super Starter Kit Online Tutorials & Video Courses for Beginners & Engineers

SunFounder$91.98493 rev

2y ago

Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects

Arduino$19.46516 rev

3y ago

What buyers say about arduino

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Value For Money18%

“Well worth it”

Advertised Vs Actual Product8%

“works as advertised”

Instructions/User Manual/Troubleshooting6%

“the instructions are clear”

Ease Of Use6%

“Easy to understand”

Design-Overall5%

“Its friendly and powerful”

Functionality-Overall4%

“The kit is a very good introduction to electronic circuitry”

Assembly/Installation3%

“I had no setup problems whatsoever”

Software/Application3%

“Testing Azuracast, retro gaming, and other small tasks and works amazing”

Compatibility-Overall3%

“Perfect for my IoT class”

What buyers complain about

Instructions/User Manual/Troubleshooting18%

“Terrible instructions”

Assembly/Installation10%

“Impossible kit with no clear instructions”

Functionality-Overall9%

“Board did not work”

Software/Application6%

“The issue comes with software support”

Value For Money6%

“Relatively expensive”

Size-Overall5%

“the box is just so tiny”

Durability4%

“Broke within 3days of owning”

Advertised Vs Actual Product4%

“Very misleading item description”

Compatibility-Overall3%

“already hit with compatibility problems”

Defective Material/Parts2%

“Item did not work”

Top return reasons

Functionality-Overall18%

Value For Money15%

Defective Material/Parts14%

Connectivity-Overall9%

Compatibility-Overall8%

Advertised Vs Actual Product6%

Instructions/User Manual/Troubleshooting5%

Size-Overall4%

Socket/Port/Plug4%