aqua lily pad floating mat
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible65.8avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$26.27avg listing price — sweet spot $15–$100
Price range
Incredible$15.28–$48.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 61K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, aqua lily pad floating mat is a $20K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
aqua lily pad floating mat market data
- Units sold / yr
- 500–750
- avg 100–250/product
- Revenue / yr
- $13K–$20K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #427
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 21.5%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
95
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Belkin47%
- LeapFrog26%
- Mattel12%
- Disney12%
- Funko3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 20.1×
Top aqua lily pad floating mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Belkin Disney Pixar Toy Story 5 Lilypad Inspired iPad A16 Case Kids (11th Generation 2025 11 / 10th Generation 2022 10.9) Shockproof Protective Cover with Handle & Kickstand Durable Non-Toxic
Belkin$48.034.2★104 rev
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
LeapFrog$26.184.7★96 rev
Mattel Disney and Pixar Toy Story 5 Interactables Lilypad
Mattel$21.513.9★32 rev
Disney Pixar Toy Story 5 Draw & Erase Lilypad Set Frog Glow Board & Pen
Disney$20.354.4★68 rev
Funko Pop! Disney: Toy Story 5 - Lilypad - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
Funko$15.284.7★29 rev
Newest
by launch dateBelkin Disney Pixar Toy Story 5 Lilypad Inspired iPad A16 Case Kids (11th Generation 2025 11 / 10th Generation 2022 10.9) Shockproof Protective Cover with Handle & Kickstand Durable Non-Toxic
Belkin$48.03104 rev
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
LeapFrog$26.1896 rev
Funko Pop! Disney: Toy Story 5 - Lilypad - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
Funko$15.2829 rev
Mattel Disney and Pixar Toy Story 5 Interactables Lilypad
Mattel$21.5132 rev
Disney Pixar Toy Story 5 Draw & Erase Lilypad Set Frog Glow Board & Pen
Disney$20.3568 rev
Trending
90-day click momentumBelkin Disney Pixar Toy Story 5 Lilypad Inspired iPad A16 Case Kids (11th Generation 2025 11 / 10th Generation 2022 10.9) Shockproof Protective Cover with Handle & Kickstand Durable Non-Toxic
Belkin$48.034.2★
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
LeapFrog$26.184.7★
Mattel Disney and Pixar Toy Story 5 Interactables Lilypad
Mattel$21.513.9★
Disney Pixar Toy Story 5 Draw & Erase Lilypad Set Frog Glow Board & Pen
Disney$20.354.4★
Funko Pop! Disney: Toy Story 5 - Lilypad - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
Funko$15.284.7★
What buyers say about aqua lily pad floating mat
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing toy”
“Educational toy”
“The case feels very durable”
“The build quality is great”
“It fits perfectly”
“The design is adorable”
“Good Purchase”
“Great gift”
“perfect for all their creative bursts”
“Its slim and easy to carry”
What buyers complain about
“the markers are small”
“Expensive”
“Overpriced for the quality”
“not the most practical case”
“It is kind of flimsy”
“The screen does not have any buttons to press unfortunately”
“Well, it would not turn on at all”
“A16 11th Generation IPad doesnt fit”
“It definitely doesnt look like the picture”
“Back department was broken”
Top return reasons
Common questions
- Is aqua lily pad floating mat profitable to sell on Amazon United States?
- The niche generates $20K/yr across 5 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (48/100).
- How competitive is the aqua lily pad floating mat niche?
- 5 brands and 95 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in aqua lily pad floating mat?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for aqua lily pad floating mat peak?
- Demand peaks in Jun–Jul; the busiest month runs 20.1× the quietest.
- What does it cost to enter the aqua lily pad floating mat niche?
- Listings span $15.28–$48.03; the average listing price is $26.27 (sweet spot $15–$100). The average incumbent carries 66 reviews — the moat a new listing must climb.