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Apple Wired Mouse

Fail

The top 5 brands take 100% of clicks, so Apple Wired Mouse is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$68K/yr25K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
72%top-5 click share · 5 brands · 45 sellers

Flapen Score

Apple Wired Mouse against its category

The dotted line is the Electronics average. Past it, Apple Wired Mouse is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Wired Mouse market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Wired Mouse 25K times last year and spent an estimated $68K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
12.7%
Market size, estimated
$68Ka year
Peak month
February1.2× the quietest month
Top search term
apple wired mouse6K searches a year

02 · Price

A sale here is worth $21.07.

Listings sell for $21.07 on average, from $6.74 to $70.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $21.07 that is $2K to $5K a year per listing.

Average price
$21.07inside the $15 to $100 sweet spot
Price range
$6.74–$70.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #260 within Keyboards, Mice & Accessories. It carries 12,531 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#260in Keyboards, Mice & Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
12,531per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Apple Wired Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 235%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Open — no brand owns it (0%)

Demand

Apple Wired Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Apple Wired Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple wired mouse6K/yr
  • apple mouse wired4K/yr
  • mac mouse wired4K/yr
  • wired apple mouse3K/yr
  • wired mac mouse3K/yr
  • mac wired mouse3K/yr
  • wired mouse for macbook air3K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Wired Mouse

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
14%of negative reviews mention “Durability”
1.6%of orders come back
“Broke”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Apple Wired Mouse questions

Answered from the same tracked data.