Is apple wired keyboard profitable to sell on Amazon United States?

The niche generates $118K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (40/100).

How competitive is the apple wired keyboard niche?

3 brands and 38 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in apple wired keyboard?

Top complaints mined from reviews: Functionality-Overall, Durability, Touch/Button Controls. The return rate is 4.3%.

When does demand for apple wired keyboard peak?

Demand peaks in Jul–Aug–Oct; the busiest month runs 3.5× the quietest.

What does it cost to enter the apple wired keyboard niche?

Listings span $18.00–$111.68; the average listing price is $45.71 (sweet spot $15–$100). The average incumbent carries 926 reviews — the moat a new listing must climb.

apple wired keyboard

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$45.71

avg listing price — sweet spot $15–$100

Price range

Great$18.00–$111.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good925.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Okay$118K

$118K/yr · 30K searches

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, apple wired keyboard is a $118K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

apple wired keyboard market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $69K–$91K; units × avg price
Conversion rate: 8.5%
Avg BSR: #573
Page quality: 0%
Prime: 83%
Sponsored: 67%
Out of stock: 0.5%
Avg brand age: 55 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

97%

Top 20: 97%

Top-5 click share

79%

Top 20: 100%

Open market

Apple58%
Macally27%
OMOTON12%
--3%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -12.7% search growth over the last 90 days.

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 3.5×

Open Trend

Top apple wired keyboard search terms

apple wired keyboard15K/yr -7.2%4.8% conv.
apple keyboard wired9K/yr -23.7%5.5% conv.
wired apple keyboard6K/yr -7.2%5.7% conv.

All search terms

Top apple wired keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Wired Keyboard with Numeric Keypad Compatible with Mac OS X v.10.6.8 & later Versions (MB110LL/B) (Renewed)

Apple$58.704.2★518 rev

Macally Ultra Slim USB Wired Computer Keyboard - Compatible Apple Keyboard or Windows - Full Size with 20 Mac Keyboard Keys -with Numeric Keypad - Silver Aluminum Finish

Macally$38.314.3★3,598 rev

OMOTON Wired Keyboard for Mac Devices ONLY with Dual Interface Comfortable Typing Angle & Stable Connection Compatible with MacBook Neo/Pro/Air iMac Mac mini/Pro-White

OMOTON$18.004.3★589 rev

Macally Ultra-Slim USB Wired Keyboard with Number Keypad for Apple Mac Pro MacBook Pro/Air iMac Mac Mini Laptop Computers Windows Desktop PC Laptops Silver (SLIMKEYPROA)

Macally$42.014.3★2,835 rev

Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White

Apple$111.684.7★508 rev

Newest

by launch date

Macally USB C Wired Keyboard for Mac (USB C + USB A) Full Size Keyboard with 22 Shortcuts Quiet Typing for MacBook iMac Mac mini iPad White

Macally$33.0238 rev

3mo ago

Macally Wired Keyboard for Mac with USB Hub (2X USB-A / 1x USB-C) - Compatible Backlit Apple Keyboard with Dual Interface - Auto OS Detection for Mac MacBook iMac PC Android iPad iOS - Silver

Macally$56.93152 rev

11mo ago

Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White

Apple$111.68508 rev

1y ago

OMOTON Wired Keyboard for Mac with USB-A & Type-C Dual Interface 0-9 Numeric Keypad 8 Ergonomic Tilt Comfortable Typing for Office & Business Compatible with MacBook Neo/Air/Pro iMac Silver

OMOTON$24.72217 rev

1y ago

OMOTON Wired Keyboard for Mac Devices ONLY with Dual Interface Comfortable Typing Angle & Stable Connection Compatible with MacBook Neo/Pro/Air iMac Mac mini/Pro-White

OMOTON$18.00589 rev

2y ago

What buyers say about apple wired keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Good price”

Quality-Overall11%

“Its ultra reliable”

Compatibility-Overall10%

“Excellent compatibility”

Design-Overall7%

“Like the layout of this it works great”

Touch/Button Controls7%

“Great touch”

Ease Of Use6%

“It is comfortable to type on”

Assembly/Installation6%

“Easy install”

Durability5%

“Durable and value for the money”

Strength4%

“it is certainly more robust construction than the Apple”

Battery Life4%

“the battery life is amazing”

What buyers complain about

Functionality-Overall14%

“Does not work well”

Durability13%

“It literally broke in the first hour or use”

Touch/Button Controls9%

“are somewhat less responsive to soft touches”

Connectivity-Overall8%

“Would not stay connected via bluetooth”

Quality-Overall8%

“Poor Quality Control”

Charging5%

“I have strong opinions about wasting batteries or suddenly having a recharging device failing for lack of charge at crucial moments”

Socket/Port/Plug5%

“Bad USB Plug”

Product Condition4%

“Refurbished The left hand salute keys were all broken”

Thickness2%

“Too slim and doesnt have the kick stand things on the bottom to help prop keyboard up slightly”

Value For Money2%

“Too expensive”

Top return reasons

Compatibility-Overall19%

Functionality-Overall18%

Connectivity-Overall12%

Size-Overall10%

Touch/Button Controls7%

Advertised Vs Actual Product4%

Value For Money4%

Charging3%

Defective Material/Parts3%

Quality-Overall3%

Common questions

Is apple wired keyboard profitable to sell on Amazon United States?: The niche generates $118K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (40/100).
How competitive is the apple wired keyboard niche?: 3 brands and 38 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in apple wired keyboard?: Top complaints mined from reviews: Functionality-Overall, Durability, Touch/Button Controls. The return rate is 4.3%.
When does demand for apple wired keyboard peak?: Demand peaks in Jul–Aug–Oct; the busiest month runs 3.5× the quietest.
What does it cost to enter the apple wired keyboard niche?: Listings span $18.00–$111.68; the average listing price is $45.71 (sweet spot $15–$100). The average incumbent carries 926 reviews — the moat a new listing must climb.