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Apple Power Cord

Fail

The top 5 brands take 100% of clicks, so Apple Power Cord is a Fail.

Flapen Score
34
34 / 100
Ranks 6,878 of 8,347 Electronics niches · −9 vs the category median of 43
Market size
$44K/yr38K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
87%top-5 click share · 5 brands · 19 sellers

Flapen Score

Apple Power Cord against its category

The dotted line is the Electronics average. Past it, Apple Power Cord is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Power Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Power Cord 38K times last year and spent an estimated $44K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
9.2%
Market size, estimated
$44Ka year
Peak month
August4.2× the quietest month
Top search term
apple lightning17K searches a year

02 · Price

A sale here is worth $12.57.

Listings sell for $12.57 on average, from $6.60 to $24.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.57 that is $3K to $6K a year per listing.

Average price
$12.57under the $15 to $100 sweet spot
Price range
$6.60–$24.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Lightning Cables. It carries 13,743 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Lightning Cables
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
13,743per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Apple Power Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 210%
  • Brand 38%
  • Brand 44%
  • Brand 53%

Demand

Apple Power Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Apple Power Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple lightning17K/yr
  • apple usb lightning cable9K/yr
  • apple usb cord4K/yr
  • apple charger usb to lightning4K/yr
  • iphone cable apple2K/yr
  • apple usb charger cord2K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Power Cord

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Charging”
24%of negative reviews mention “Charging”
1.2%of orders come back
“Slow charging”
A buyer, on “Charging”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Apple Power Cord questions

Answered from the same tracked data.