Apple Pencil Holder

Shoppers searched for this 875K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $794K a year.

Searches, last 12 months

875K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

2.4%

Market size, estimated

$794Ka year

Peak month

January1.8× the quietest month

Top search term

moft294K searches a year

Listings sell for $37.49 on average, from $4.46 to $76.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $37.49 that is $9K to $19K a year per listing.

Average price

$37.49inside the $15 to $100 sweet spot

Price range

$4.46–$76.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$9K–$19K

Returns

7.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #523 within Tablet Accessories. It carries 1,006 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#523in Tablet Accessories

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

1,006per listing

Listings tracked

39

13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

10Amazon's first-year sales bar

Average brand age

30 months