Is apple pencil 1st generation case profitable to sell on Amazon United States?

The niche generates $26K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (33/100).

How competitive is the apple pencil 1st generation case niche?

14 brands and 19 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in apple pencil 1st generation case?

Top complaints mined from reviews: Compatibility-Overall, Ease Of Use, Size-Overall. The return rate is 1.9%.

When does demand for apple pencil 1st generation case peak?

Demand peaks in Jan–Aug–Sep–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the apple pencil 1st generation case niche?

Listings span $5.88–$14.78; the average listing price is $9.16 (sweet spot $15–$100). The average incumbent carries 3,403 reviews — the moat a new listing must climb.

apple pencil 1st generation case

Skip it

Prices mostly outside the sweet spot ($5.88–$14.78) — this niche doesn't clear our bar today.

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,402.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.16

avg listing price — sweet spot $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-35.5%

90-day search growth — must beat 0% to launch

Market size

Bad$26K

$26K/yr · 166K searches

Price range

Bad$5.88–$14.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, apple pencil 1st generation case is a $26K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Aug–Sep–Dec. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

apple pencil 1st generation case market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $27K–$37K; units × avg price
Conversion rate: 1.7%
Avg BSR: #780
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 7.4%
Avg brand age: 40 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

20%

TRONWIN24%
Delidigi21%
LOVE MEI11%
AHASTYLE10%
LJFLYXRI8%
ELETIUO7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.5% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top apple pencil 1st generation case search terms

apple pencil 1st generation case32K/yr -32.4%1.0% conv.
apple pencil case 1st generation34K/yr -41.9%1.3% conv.
apple pencil 1st generation cover18K/yr -25.6%2.0% conv.
apple pencil cover 1st generation20K/yr -42.9%1.6% conv.
apple pencil 1st generation accessories13K/yr -32.1%0.7% conv.
apple pencil accessories 1st generation7K/yr -22.9%0.5% conv.
1st gen apple pencil cover6K/yr -29.6%2.0% conv.
apple pencil sleeve 1st generation6K/yr -35.8%0.7% conv.
apple pencil gen 1 case5K/yr -28.3%0.8% conv.
apple pencil first generation case4K/yr -15.8%0.4% conv.

All search terms

Top apple pencil 1st generation case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TRONWIN Pencil Case for Apple Pencil 1st Generation Sleeve Silicone Protective Cover Skin with Sturdy Clip Compatible with Charger AdapterNOT Included and Apple Pencil 1st Generation (Yellow)

TRONWIN$12.684.2★252 rev

Delidigi Silicone Case for Apple Pencil 1st Gen Gradient Grip Cover

Delidigi$8.744.5★9,627 rev

TRONWIN Apple Pencil 1st Generation Case Silicone Pencil Sleeve Cover Perfect Grip Skin Classic Design with Sturdy Clip Compatible with Apple Pencil 1st gen for ipad (Yellow)

TRONWIN$11.834.4★610 rev

LJFLYXRI Silicone Sleeve for Apple Pencil 1st Gen Dual Tone Perfectly Fitted Superior Protection Ultra-Comfortable Grip Designed for Apple Pencil Easy to Clean Minimalist Retro Design

LJFLYXRI$9.514.7★160 rev

AhaStyle Anti-Slip Case Sleeve Silicone Protective Skin [ Added Cable Adapter Tether Kit] Compatible with Apple Pencil 1st Generation

AHASTYLE$9.044.5★10,773 rev

Newest

by launch date

LOVE MEI Silicone Case for Apple Pencil Silicone Sleeve for 1st Generation Holder Protective Skin Cover case for iPad Cute Carrot Accessories Soft Grip Pouch with Pencil Tip Cover (Pink)

LOVE MEI$6.9372 rev

6mo ago

LOVE MEI Silicone Case for Apple Pencil Silicone Sleeve for 1st Generation Holder Protective Skin Cover case for iPad Cute Carrot Accessories Soft Grip Pouch with Pencil Tip Cover (Yellow)

LOVE MEI$7.2172 rev

6mo ago

FAFALITHIC 2 Pack Silicone Case Compatible with Apple Pencil 1st Generation Cover Protective Sleeve Comfortable Grip (Brown + Beige)

FAFALITHIC$7.8111 rev

10mo ago

MoKo Retractable Holder Case for Apple Pencil 1st Generation Dark Purple

MoKo$5.885,209 rev

10mo ago

Cute Silicone Case Compatible with Apple Pencil 1st Generation

BAIWOVIS$9.924 rev

1y ago

What buyers say about apple pencil 1st generation case

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Perfect fit”

Advertised Vs Actual Product13%

“just as pictured”

Durability11%

“They are durable and snap well”

Value For Money7%

“Affordable”

Quality-Overall7%

“The quality is great”

Grip7%

“Makes the grip a lot more comfortable”

Ease Of Use6%

“Easy to use”

Magnetic Strength/Adsorption6%

“They are very magnetic witch makes them have a really strong hold”

Charging3%

“allows for easy charging”

Security3%

“Definitely a lifesaver”

What buyers complain about

Compatibility-Overall15%

“Isnt compatible and its too bulky”

Ease Of Use14%

“It was a little difficult to get the sleeve on the pencil. and I don't want to imagine how difficult it might be to get it off if I want to change colors.”

Size-Overall12%

“i had no idea they were different sizes”

Magnetic Strength/Adsorption6%

“the magnet isn't as strong”

Length4%

“Unfortunately I had to return it because it's length”

Advertised Vs Actual Product4%

“The product video is misleading”

Grip3%

“you just dont grip where the sleeve is already in the pencil”

Charging3%

“My only problem was that i could not fit my charging adapter into it”

Material Quality3%

“plastic is a bit lower quality”

Quality-Overall2%

“it is total trash”

Top return reasons

Size-Overall49%

Compatibility-Overall16%

Color6%

Advertised Vs Actual Product5%

Ease Of Use3%

Thickness2%

Length2%

Functionality-Overall2%

Comfort-Overall2%

Grip2%

Common questions

Is apple pencil 1st generation case profitable to sell on Amazon United States?: The niche generates $26K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (33/100).
How competitive is the apple pencil 1st generation case niche?: 14 brands and 19 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in apple pencil 1st generation case?: Top complaints mined from reviews: Compatibility-Overall, Ease Of Use, Size-Overall. The return rate is 1.9%.
When does demand for apple pencil 1st generation case peak?: Demand peaks in Jan–Aug–Sep–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the apple pencil 1st generation case niche?: Listings span $5.88–$14.78; the average listing price is $9.16 (sweet spot $15–$100). The average incumbent carries 3,403 reviews — the moat a new listing must climb.