Apple Pencil 1st Generation Case

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

-35.5%

Conversion, latest week

1.7%

Market size, estimated

$26Ka year

Peak month

December3.0× the quietest month

Top search term

apple pencil 1st generation case32K searches a year

Listings sell for $9.16 on average, from $5.88 to $14.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.16 that is $916 to $2K a year per listing.

Average price

$9.16under the $15 to $100 sweet spot

Price range

$5.88–$14.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$916–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #780 within Tablet Accessories. It carries 3,403 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#780in Tablet Accessories

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,403per listing

Listings tracked

24

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months