Apple Noise Cancelling Headphones
FailThe top 5 brands take 100% of clicks, so Apple Noise Cancelling Headphones is a Fail.
- Flapen Score
- 27 / 100Ranks 7,921 of 8,347 Electronics niches · −16 vs the category median of 4327
- Market size
- $224K/yr33K searches / yr
- 90-day growth
- +9.6%search demand this quarter
- Competition
- 88%top-5 click share · 3 brands · 26 sellers
Flapen Score
Apple Noise Cancelling Headphones against its category
The dotted line is the Electronics average. Past it, Apple Noise Cancelling Headphones is stronger. Inside it, weaker.
Market
The Apple Noise Cancelling Headphones market on Amazon at a glance
Shoppers on Amazon United States searched for Apple Noise Cancelling Headphones 33K times last year and spent an estimated $224K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- +9.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $224Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- apple noise cancelling headphones23K searches a year
02 · Price
A sale here is worth $270.05.
Listings sell for $270.05 on average, from $125.04 to $438.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $270.05 that is $0 to $27K a year per listing.
- Average price
- $270.05above the $15 to $100 sweet spot
- Price range
- $125.04–$438.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$27K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Headphones & Earbuds. It carries 14,188 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Headphones & Earbuds
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 14,188per listing
- Listings tracked
- 8
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Apple Noise Cancelling Headphones products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Midnight
- Price
- $436.46
- Rating
- 4.6/5
- Reviews
- 510
- Age
- 3mo ago
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Purple
- Price
- $438.80
- Rating
- 4.6/5
- Reviews
- 510
- Age
- 3mo ago
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip
- Price
- $125.04
- Rating
- 4.6/5
- Reviews
- 22,474
- Age
- 1y ago
Beats Studio Pro Premium Wireless Over-Ear Headphones- Up to 40-Hour Battery Life Active Noise Cancelling Great for Travel & Commuting USB-C Lossless Audio Apple & Android Compatible - Sandstone
- Price
- $178.00
- Rating
- 4.5/5
- Reviews
- 28,665
- Age
- 3y ago
Bose QuietComfort Headphones - Wireless Bluetooth Headphones Active Over Ear Noise Cancelling and Mic USB-C Charging Deep Bass Up to 24 Hours of Playtime Twilight Blue - Limited Edition Color
- Price
- $206.55
- Rating
- 4.5/5
- Reviews
- 20,968
- Age
- 1y ago
Trending
estimated 90-day click momentum
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Starlight
- Price
- $438.04
- Rating
- 4.6/5
- Reviews
- 510
- Age
- 3mo ago
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Purple
- Price
- $438.80
- Rating
- 4.6/5
- Reviews
- 510
- Age
- 3mo ago
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Midnight
- Price
- $436.46
- Rating
- 4.6/5
- Reviews
- 510
- Age
- 3mo ago
Bose QuietComfort Headphones - Wireless Bluetooth Headphones Active Over Ear Noise Cancelling and Mic USB-C Charging Deep Bass Up to 24 Hours of Playtime Twilight Blue - Limited Edition Color
- Price
- $206.55
- Rating
- 4.5/5
- Reviews
- 20,968
- Age
- 1y ago
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging
- Price
- $211.54
- Rating
- 4.5/5
- Reviews
- 12,077
- Age
- 10mo ago
Newest
by launch dateApple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Midnight
- Price
- $436.46
- Rating
- 4.6/5
- Reviews
- 510
- Age
- 3mo ago
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Purple
- Price
- $438.80
- Rating
- 4.6/5
- Reviews
- 510
- Age
- 3mo ago
Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Starlight
- Price
- $438.04
- Rating
- 4.6/5
- Reviews
- 510
- Age
- 3mo ago
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging
- Price
- $211.54
- Rating
- 4.5/5
- Reviews
- 12,077
- Age
- 10mo ago
Bose QuietComfort Headphones - Wireless Bluetooth Headphones Active Over Ear Noise Cancelling and Mic USB-C Charging Deep Bass Up to 24 Hours of Playtime Twilight Blue - Limited Edition Color
- Price
- $206.55
- Rating
- 4.5/5
- Reviews
- 20,968
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
26
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Apple80%
- Beats13%
- Bose7%
- Open — no brand owns it (0%)
Demand
Apple Noise Cancelling Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Reviews and returns
What reviews say buyers love and hate about Apple Noise Cancelling Headphones
We read the reviews and the return reasons for every product selling here.
“Stopped Charging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Noise Cancelling Headphones questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data