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Apple Laptop Charger Cord

Fail

Shoppers spend an estimated $60K a year here, so Apple Laptop Charger Cord is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$60K/yr37K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
71%top-5 click share · 7 brands · 19 sellers

Flapen Score

Apple Laptop Charger Cord against its category

The dotted line is the Electronics average. Past it, Apple Laptop Charger Cord is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Laptop Charger Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Laptop Charger Cord 37K times last year and spent an estimated $60K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
8.2%
Market size, estimated
$60Ka year
Peak month
February2.9× the quietest month
Top search term
apple laptop charger cord18K searches a year

02 · Price

A sale here is worth $20.08.

Listings sell for $20.08 on average, from $7.68 to $48.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $20.08 that is $5K to $10K a year per listing.

Average price
$20.08inside the $15 to $100 sweet spot
Price range
$7.68–$48.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #68 within USB Cables. It carries 8,245 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#68in USB Cables
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
8,245per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Apple Laptop Charger Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

19

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Brand 147%
  • Brand 226%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 4%)

Demand

Apple Laptop Charger Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Apple Laptop Charger Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple laptop charger cord18K/yr
  • apple computer charger cord13K/yr
  • apple laptop cord2K/yr
  • apple computer cord2K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Laptop Charger Cord

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Charging”
28%of negative reviews mention “Durability”
1.5%of orders come back
“Stopped working after one use”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Apple Laptop Charger Cord questions

Answered from the same tracked data.