Is apple keyboard touch id profitable to sell on Amazon United States?

The niche generates $596K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (39/100).

How competitive is the apple keyboard touch id niche?

2 brands and 36 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in apple keyboard touch id?

Top complaints mined from reviews: Touch/Button Controls, Value For Money, Durability. The return rate is 3.7%.

When does demand for apple keyboard touch id peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the apple keyboard touch id niche?

Listings span $76.67–$187.16; the average listing price is $114.72 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.

apple keyboard touch id

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Good652.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$114.72

avg listing price — sweet spot $15–$100

Market size

Good$596K

$596K/yr · 119K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Price range

Bad$76.67–$187.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, apple keyboard touch id is a $596K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

apple keyboard touch id market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $459K–$574K; units × avg price
Conversion rate: 4.4%
Avg BSR: #325
Page quality: 0%
Prime: 79%
Sponsored: 14%
Out of stock: 14.3%
Avg brand age: 37 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Apple98%
Logitech2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top apple keyboard touch id search terms

magic keyboard with touch id33K/yr -12.2%4.4% conv.
magic keyboard touch id17K/yr -14.2%3.4% conv.
mac keyboard with touch id15K/yr -11.9%3.4% conv.
touch id keyboard11K/yr -7.4%1.6% conv.
mac magic keyboard7K/yr -15.8%6.3% conv.
magic keyboard black6K/yr -6.5%2.7% conv.
touch id6K/yr -12.4%0.8% conv.
keyboard with touch id7K/yr -28.7%1.1% conv.
magic keyboard with touch id and numeric keypad5K/yr +3.9%6.4% conv.
mac keyboard touch id4K/yr +3.9%4.6% conv.

All search terms

Top apple keyboard touch id products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Magic Keyboard with Touch ID for Mac Models with Apple Silicon - US English Bluetooth

Apple$145.934.6★399 rev

Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - Black Keys

Apple$187.164.6★720 rev

Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys Bluetooth Bluetooth

Apple$172.714.6★720 rev

Apple Magic Keyboard with Touch ID for Mac Models with Apple Silicon [Lightning Port] (QWERTY English) Silver (Renewed)

Apple$88.604.2★490 rev

Apple Magic Keyboard - US English Bluetooth

Apple$91.164.6★3,583 rev

Newest

by launch date

Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys - USBC (Renewed)

Apple$129.9410 rev

11mo ago

Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White

Apple$111.68508 rev

1y ago

Apple Magic Keyboard with Touch ID for Mac Models with Apple Silicon - US English Bluetooth

Apple$145.93399 rev

1y ago

Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - Black Keys

Apple$187.16720 rev

1y ago

Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys Bluetooth Bluetooth

Apple$172.71720 rev

1y ago

What buyers say about apple keyboard touch id

What buyers praise and complain about, mined from review topics.

What buyers love

Touch/Button Controls13%

“Touch ID is Awesome”

Quality-Overall12%

“Great quality”

Value For Money8%

“This was money well spent”

Charging7%

“charge lasts long time”

Battery Life6%

“Battery life is excellent”

Connectivity-Overall5%

“Easy to connect”

Design-Overall5%

“Nice and Compact”

Ease Of Use4%

“Very handy keyboard”

Compatibility-Overall4%

“It was compatible”

Advertised Vs Actual Product4%

“Product as advertised”

What buyers complain about

Touch/Button Controls12%

“Touch ID stopped working”

Value For Money9%

“Kind of pricey”

Durability8%

“3 days with no use at all”

Quality-Overall8%

“Low Quality Junk”

Connectivity-Overall6%

“Would not stay connected via bluetooth”

Charging6%

“Won't charge, dead”

Functionality-Overall5%

“Doesn't work”

Thickness4%

“Too slim and doesnt have the kick stand things on the bottom to help prop keyboard up slightly”

Size-Overall3%

“also dimensions are incorrect”

Compatibility-Overall2%

“they arent supported by Logitech”

Top return reasons

Compatibility-Overall21%

Size-Overall14%

Connectivity-Overall12%

Functionality-Overall11%

Touch/Button Controls9%

Value For Money7%

Advertised Vs Actual Product5%

Charging4%

Product Condition3%

Defective Material/Parts2%

Common questions

Is apple keyboard touch id profitable to sell on Amazon United States?: The niche generates $596K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (39/100).
How competitive is the apple keyboard touch id niche?: 2 brands and 36 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in apple keyboard touch id?: Top complaints mined from reviews: Touch/Button Controls, Value For Money, Durability. The return rate is 3.7%.
When does demand for apple keyboard touch id peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the apple keyboard touch id niche?: Listings span $76.67–$187.16; the average listing price is $114.72 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.

apple keyboard touch id

apple keyboard touch id market data

Competition & brand share

Demand & seasonality

Top apple keyboard touch id search terms

Top apple keyboard touch id products on Amazon

Top sellers

Newest

Trending

What buyers say about apple keyboard touch id

What buyers love

What buyers complain about

Top return reasons

Common questions

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