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Apple Keyboard Touch Id

Fail

The top 5 brands take 100% of clicks, so Apple Keyboard Touch Id is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$596K/yr119K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
78%top-5 click share · 2 brands · 36 sellers

Flapen Score

Apple Keyboard Touch Id against its category

The dotted line is the Electronics average. Past it, Apple Keyboard Touch Id is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Keyboard Touch Id market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Keyboard Touch Id 119K times last year and spent an estimated $596K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $596K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
4.4%
Market size, estimated
$596Ka year
Peak month
December2.8× the quietest month
Top search term
magic keyboard with touch id33K searches a year

02 · Price

A sale here is worth $114.72.

Listings sell for $114.72 on average, from $76.67 to $187.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $114.72 that is $29K to $57K a year per listing.

Average price
$114.72above the $15 to $100 sweet spot
Price range
$76.67–$187.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$29K–$57K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #325 within Keyboards, Mice & Accessories. It carries 652 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
79%
Out of stock, average day
14.3%
Average rank
#325in Keyboards, Mice & Accessories
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
652per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Apple Keyboard Touch Id products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Apple Keyboard Touch Id search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Apple Keyboard Touch Id search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic keyboard with touch id33K/yr
  • magic keyboard touch id17K/yr
  • mac keyboard with touch id15K/yr
  • touch id keyboard11K/yr
  • mac magic keyboard7K/yr
  • magic keyboard black6K/yr
  • touch id6K/yr
  • keyboard with touch id7K/yr
  • magic keyboard with touch id and numeric keypad5K/yr
  • mac keyboard touch id4K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Keyboard Touch Id

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Touch/Button Controls”
12%of negative reviews mention “Touch/Button Controls”
3.7%of orders come back
“Touch ID stopped working”
A buyer, on “Touch/Button Controls”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Apple Keyboard Touch Id questions

Answered from the same tracked data.