apple keyboard and mouse
Worth a lookShows a $2.1M/yr market, but soft demand (-18.0% this quarter) keeps it on the watch list.
Market size
Incredible$2.1M$2.1M/yr · 607K searches
Avg price
Great$60.97avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay$19.79–$187.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,615.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, apple keyboard and mouse is a $2.1M/yr Amazon United States market (607K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
apple keyboard and mouse market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $1.5M–$1.8M
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 3.5%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
63
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
52%
Top 20: 87%
Open market
7%
- Apple42%
- seenda24%
- Logitech12%
- Macally7%
- ProtoArc5%
- OMOTON2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.5×
Top apple keyboard and mouse search terms
- apple keyboard and mouse210K/yr
- mac keyboard and mouse144K/yr
- seenda wireless keyboard and mouse29K/yr
- imac keyboard and mouse25K/yr
- apple mouse and keyboard22K/yr
- mac mini keyboard and mouse27K/yr
- apple wireless keyboard and mouse20K/yr
- logitech mk25011K/yr
- seenda wireless keyboard10K/yr
- apple keyboard and mouse wireless11K/yr
Top apple keyboard and mouse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Wireless Magic Keyboard 2 -MLA22LL/A withApple Magic Bluetooth Mouse 2 -MLA02LL/A (Renewed)
Apple$128.464.3★1,816 rev
seenda Bluetooth Keyboard and Mouse Combo for Mac SKM64-2 Rechargeable Silent Wireless Keyboard Mouse Compact Slim 3 Multi-Device Connection Compatible for Mac MacBook Pro/Air iPad White Silver
seenda$38.194.3★2,174 rev
Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White
Apple$111.684.7★508 rev
Logitech MK250 Bluetooth Wireless Mouse and Keyboard Combo: Fast & Easy Connectivity Compact Wireless Keyboard Ambidextrous Mouse Durable Build - Windows/MacOS - Graphite
Logitech$23.744.3★1,100 rev
seenda Bluetooth Keyboard and Mouse Combo for Mac SKM64-2 Rechargeable Silent Wireless Keyboard Mouse Compact Slim 3 Multi-Device Connection Compatible for Mac MacBook Pro/Air iPad Black Gray
seenda$36.204.3★2,174 rev
Newest
by launch date
Wireless Keyboard and Mouse for Mac 14 Media Shortcuts Keyboard with Adjustable DPI Mouse Slim & Portable Design Stable Bluetooth Connection Silver-White OMOTON
OMOTON$29.601,196 rev
Macally Bluetooth Mac Keyboard and Mouse (Compact Multi Device Rechargeable) - Wireless Apple Keyboard and Mouse Combo - for Mac mini/Studio MacBook Pro/Air iMac iPad iPhone - Silver
Macally$48.2791 rev
Macally Apple Wireless Keyboard and Mouse for Mac - Dual Mode (Bluetooth + Wired) - Multi-Device Rechargeable - Mini Wireless Keyboard and Mouse Combo for MacBook iPad Mac mini/Air/Pro (Silver)
Macally$49.13145 rev
SABLUTE Bluetooth Keyboard and Mouse for Mac 7-Color Backlit Multi-Device Rechargeable KMA1pro Full-Size Wireless Keyboard Mouse Combo with Quiet Scissor-Switch Keys for Mac (Space Gray)
SABLUTE$42.62211 rev
Logitech MK250 Bluetooth Wireless Mouse and Keyboard Combo: Fast & Easy Connectivity Compact Wireless Keyboard Ambidextrous Mouse Durable Build - Windows/MacOS - Graphite
Logitech$23.741,100 rev
Trending
90-day click momentumSABLUTE Bluetooth Keyboard and Mouse for Mac 7-Color Backlit Multi-Device Rechargeable KMA1pro Full-Size Wireless Keyboard Mouse Combo with Quiet Scissor-Switch Keys for Mac (Space Gray)
SABLUTE$42.624.0★
Wireless Keyboard and Mouse for Mac 14 Media Shortcuts Keyboard with Adjustable DPI Mouse Slim & Portable Design Stable Bluetooth Connection Silver-White OMOTON
OMOTON$29.604.4★
Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys Bluetooth Bluetooth
Apple$172.714.6★
Macally Bluetooth Mac Keyboard and Mouse (Compact Multi Device Rechargeable) - Wireless Apple Keyboard and Mouse Combo - for Mac mini/Studio MacBook Pro/Air iMac iPad iPhone - Silver
Macally$48.274.4★
Wireless Keyboard and Mouse Combo 2.4G Full Size Silent Keyboard with Fn Multimedia Keys for Office and Home 3-Level DPI Adjustable Quiet Mouse for Windows Mac OS Desktop/Laptop/PC(Avocado Green)
RECCAZR$19.794.3★
What buyers say about apple keyboard and mouse
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Great buy”
“Connects Easily”
“Button work good too”
“Installed seems to work well”
“Exactly what I expected”
“Simple to use”
“IPad compatible”
“Good design”
“Cute color”
What buyers complain about
“breaks easily”
“DOESNT WORK”
“Disconnects constantly”
“it wont register some of the buttons I press”
“Less than basic quality”
“its slightly larger”
“feels more expensive than it is”
“Problem is, I have not been able to charge it”
“it's not compatible unfortunately”
“difficult to control”
Top return reasons
Common questions
- Is apple keyboard and mouse profitable to sell on Amazon United States?
- The niche generates $2.1M/yr across 34 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the apple keyboard and mouse niche?
- 11 brands and 63 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in apple keyboard and mouse?
- Top complaints mined from reviews: Durability, Functionality-Overall, Connectivity-Overall. The return rate is 3.0%.
- When does demand for apple keyboard and mouse peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the apple keyboard and mouse niche?
- Listings span $19.79–$187.16; the average listing price is $60.97 (sweet spot $15–$100). The average incumbent carries 4,616 reviews — the moat a new listing must climb.