Apple Keyboard

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.0M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

4.6%

Market size, estimated

$17.0Ma year

Peak month

December1.7× the quietest month

Top search term

apple keyboard679K searches a year

Listings sell for $128.26 on average, from $19.12 to $320.91. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $128.26 that is $641K to $770K a year per listing.

Average price

$128.26above the $15 to $100 sweet spot

Price range

$19.12–$320.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

5,000–6,000

Revenue per listing a year

$641K–$770K

Returns

4.9%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Keyboards, Mice & Accessories. It carries 1,811 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#54in Keyboards, Mice & Accessories

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,811per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months