Is apple keyboard profitable to sell on Amazon United States?

The niche generates $17.0M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (41/100).

How competitive is the apple keyboard niche?

5 brands and 22 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in apple keyboard?

Top complaints mined from reviews: Connectivity-Overall, Value For Money, Durability. The return rate is 4.9%.

When does demand for apple keyboard peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the apple keyboard niche?

Listings span $19.12–$320.91; the average listing price is $128.26 (sweet spot $15–$100). The average incumbent carries 1,811 reviews — the moat a new listing must climb.

apple keyboard

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$17.0M

$17.0M/yr · 2.9M searches

Avg price

Good$128.26

avg listing price — sweet spot $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,810.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$19.12–$320.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, apple keyboard is a $17.0M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

apple keyboard market data

Units sold / yr: 100K–125K; avg 5,000–6,000/product
Revenue / yr: $12.8M–$16.0M; units × avg price
Conversion rate: 4.6%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Apple88%
Macally6%
OMOTON2%
seenda2%
ProtoArc1%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -12.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top apple keyboard search terms

apple keyboard679K/yr -10.8%5.4% conv.
magic keyboard614K/yr -20.9%2.0% conv.
apple magic keyboard457K/yr -8.1%3.5% conv.
mac keyboard389K/yr -16.3%2.8% conv.
keyboard for mac109K/yr -19.1%0.9% conv.
macbook keyboard86K/yr -2.1%1.8% conv.
apple magic keyboard with touch id60K/yr +6.8%6.1% conv.
apple wireless keyboard61K/yr -5.7%6.0% conv.
apple keyboard touch id49K/yr +2.0%5.8% conv.
imac keyboard53K/yr -16.9%2.3% conv.

All search terms

Top apple keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Magic Keyboard - US English Bluetooth

Apple$91.164.6★3,583 rev

Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White

Apple$111.684.7★508 rev

Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - Black Keys

Apple$187.164.6★720 rev

Apple Magic Keyboard with Touch ID for Mac Models with Apple Silicon - US English Bluetooth

Apple$145.934.6★399 rev

Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys Bluetooth Bluetooth

Apple$172.714.6★720 rev

Newest

by launch date

Macally USB C Wired Keyboard for Mac (USB C + USB A) Compatible Keyboard for MacBook Pro/Air iMac & MacMini Compact Mac Keyboard

Macally$26.31620 rev

5mo ago

Apple Magic Keyboard: Keyboard and Case for iPad Air 11-inch (M2 M3 and M4) and iPad Air (4th and 5th Generation) US English Black

Apple$256.15724 rev

9mo ago

OMOTON Wireless Keyboard for Mac Bluetooth Keyboard for Mac - No Number Pad Compact Travel Design for Coffee Shop Home Office macOS Function Keys Compatible with MacBook Pro/Air/iMac Silverwhite

OMOTON$19.121,449 rev

1y ago

Apple Magic Keyboard: Keyboard and Case for iPad Air 11-inch (M2 M3 and M4) and iPad Air (4th and 5th Generation) US English White

Apple$236.28724 rev

1y ago

Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White

Apple$111.68508 rev

1y ago

What buyers say about apple keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Amazing quality”

Value For Money10%

“Great value”

Connectivity-Overall8%

“Easy to connect”

Touch/Button Controls7%

“Great feel to the touch”

Ease Of Use7%

“satisfying to use”

Compatibility-Overall6%

“Excellent compatibility”

Design-Overall6%

“Elegant with a nice feel”

Assembly/Installation4%

“Easy to set up”

Advertised Vs Actual Product4%

“Product as advertised”

Charging4%

“charge lasts long time”

What buyers complain about

Connectivity-Overall10%

“unable to connect”

Value For Money9%

“But way too expensive”

Durability9%

“all to realize another one broke”

Touch/Button Controls8%

“it does not have a fingerprint button”

Functionality-Overall6%

“Does not work well”

Quality-Overall5%

“just cheaper quality”

Charging4%

“Doesnt hold a charge”

Compatibility-Overall3%

“Didn't sync w my Mac”

Magnetic Strength/Adsorption3%

“So upset the magnet is not magneting”

Size-Overall2%

“Improper fit”

Top return reasons

Compatibility-Overall23%

Size-Overall16%

Connectivity-Overall13%

Functionality-Overall9%

Value For Money5%

Touch/Button Controls4%

Advertised Vs Actual Product4%

Magnetic Strength/Adsorption3%

Product Condition2%

Charging2%

Common questions

Is apple keyboard profitable to sell on Amazon United States?: The niche generates $17.0M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (41/100).
How competitive is the apple keyboard niche?: 5 brands and 22 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in apple keyboard?: Top complaints mined from reviews: Connectivity-Overall, Value For Money, Durability. The return rate is 4.9%.
When does demand for apple keyboard peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the apple keyboard niche?: Listings span $19.12–$320.91; the average listing price is $128.26 (sweet spot $15–$100). The average incumbent carries 1,811 reviews — the moat a new listing must climb.

apple keyboard

apple keyboard market data

Competition & brand share

Demand & seasonality

Top apple keyboard search terms

Top apple keyboard products on Amazon

Top sellers

Newest

Trending

What buyers say about apple keyboard

What buyers love

What buyers complain about

Top return reasons

Common questions

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