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Apple Ipad Magic Keyboard

Fail

Buyers convert on only 0.7% of searches, so Apple Ipad Magic Keyboard is a Fail.

Flapen Score
31
31 / 100
Ranks 7,472 of 8,347 Electronics niches · −12 vs the category median of 43
Market size
$94K/yr78K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
63%top-5 click share · 8 brands · 32 sellers

Flapen Score

Apple Ipad Magic Keyboard against its category

The dotted line is the Electronics average. Past it, Apple Ipad Magic Keyboard is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Ipad Magic Keyboard market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Ipad Magic Keyboard 78K times last year and spent an estimated $94K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
0.7%
Market size, estimated
$94Ka year
Peak month
November2.4× the quietest month
Top search term
apple ipad magic keyboard12K searches a year

02 · Price

A sale here is worth $171.95.

Listings sell for $171.95 on average, from $17.55 to $321.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $171.95 that is $0 to $17K a year per listing.

Average price
$171.95above the $15 to $100 sweet spot
Price range
$17.55–$321.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #17 within Tablet Accessories. It carries 9,022 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#17in Tablet Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
9,022per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Apple Ipad Magic Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

32

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Brand 176%
  • Brand 28%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Apple Ipad Magic Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Apple Ipad Magic Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple ipad magic keyboard12K/yr
  • apple magic keyboard for ipad6K/yr
  • apple tablet with keyboard12K/yr
  • magic keyboard alternative7K/yr
  • apple ipad with keyboard bundle8K/yr
  • apple magic keyboard ipad6K/yr
  • majic keyboard ipad4K/yr
  • magic ipad keyboard4K/yr
  • ipad keyboard case apple4K/yr
  • apple ipad and keyboard bundle2K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Ipad Magic Keyboard

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Functionality-Overall”
2.2%of orders come back
“DID NOT WORK”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Apple Ipad Magic Keyboard questions

Answered from the same tracked data.