anytone at-d878uvii plus
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great202.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$240.62avg listing price — sweet spot $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Returns
Okay5.0%return rate — above 5% kills the launch gate
Market size
Bad$79K$79K/yr · 33K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$68.60–$496.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anytone at-d878uvii plus is a $79K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Skip it — 26/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
anytone at-d878uvii plus market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $60K–$120K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #892
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 77%
- Out of stock
- 24.2%
- Avg brand age
- 44 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
10
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- BridgeCom Systems35%
- HESENATE31%
- 12 Volt Power17%
- AnyTone11%
- Radioddity5%
- BAOFENG2%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +2.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.5×
Top anytone at-d878uvii plus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AnyTone AT-D878UVII Plus with $97 Training Course FREE!
BridgeCom Systems$278.794.4★658 rev
AT-D878UVII Plus Digital DMR & Analog Dual-Band Handheld Radio with GPS Standard Accessories Included
HESENATE$245.815.0★3 rev
Anytone AT-D878UVII Plus Dual-Band VHF/UHF DMR Handheld - Enhanced Bluetooth Model with GPS APRS RX/TX and USB Type-C Battery.
12 Volt Power$271.524.6★3 rev
AnyTone AT-778UVII Transceiver Mobile Radio Dual Band 25W VHF/UHF VOX Vehicle Car Radio w/Cable
HESENATE$126.314.5★832 rev
AnyTone AT-D878S VHF DMR Radio 10W True 2-Slot Tier II GPS/APRS
AnyTone$173.083.9★2 rev
Newest
by launch date
DMR Radio AT-D878UVII Plus Dual-Band Handheld Radio Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries and Speaker Mic and Earpiece Included
HESENATE$289.583 rev
Dual-Band Handheld DMR Radio AT-D878UVII Plus Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries Included
HESENATE$269.163 rev
AT-D878UVII Plus Digital DMR & Analog Dual-Band Handheld Radio with GPS Standard Accessories Included
HESENATE$245.813 rev
AnyTone AT-D878S VHF DMR Radio 10W True 2-Slot Tier II GPS/APRS
AnyTone$173.082 rev
BAOFENG DM32 DM-32UV DMR Radio | Walkie Talkies Long Range| ham Radio 1PCS
BAOFENG$68.60241 rev
Trending
90-day click momentumDual-Band Handheld DMR Radio AT-D878UVII Plus Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries Included
HESENATE$269.165.0★
DMR Radio AT-D878UVII Plus Dual-Band Handheld Radio Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries and Speaker Mic and Earpiece Included
HESENATE$289.585.0★
AT-D878UVII Plus Digital DMR & Analog Dual-Band Handheld Radio with GPS Standard Accessories Included
HESENATE$245.815.0★
AnyTone AT-D878S VHF DMR Radio 10W True 2-Slot Tier II GPS/APRS
AnyTone$173.083.9★
Anytone AT-D578UVIII Plus DMR Tri-Band Amateur Mobile Radio
12 Volt Power$492.104.2★
What buyers say about anytone at-d878uvii plus
What buyers praise and complain about, mined from review topics.What buyers love
“Just get it it's priced right for a beginner it's easy to program great radio”
“easy-to-use”
“So far I like its reliable transmit and receive quality”
“Audio sounds great”
“Very easy set up and works well from home with the right antenna and power supply”
“Great noise reduction qualities”
“This is a replacement radio, I put the other one through hell for 6-7 years and it remained reliable and working”
“It works okay on DMR”
“The hand microphone makes changes to channels very easy”
“- clear transmission and receive quality”
What buyers complain about
“Bluetooth button requires every time to setup connection”
“thought it'd be nice to try to see what this DMR is like I believe the radio is just overly complex to set up”
“But as with other Chinese radios, the CPS or programming software is very basic and buggy”
“Wasnt able to use fo to other problems”
“Feels flimsy compared to my XPR7550e”
“Audio level issues? Nope, fixed”
“The mic also takes a little learning to properly use the function keys”
“Had a little trouble receiving”
“A total Piece of Sh**”
“Died after two months”
Top return reasons
Common questions
- Is anytone at-d878uvii plus profitable to sell on Amazon United States?
- The niche generates $79K/yr across 13 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (26/100).
- How competitive is the anytone at-d878uvii plus niche?
- 6 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in anytone at-d878uvii plus?
- Top complaints mined from reviews: Connectivity-Overall, Assembly/Installation, Software/Application. The return rate is 5.0%.
- When does demand for anytone at-d878uvii plus peak?
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- What does it cost to enter the anytone at-d878uvii plus niche?
- Listings span $68.60–$496.50; the average listing price is $240.62 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.