Is anytone profitable to sell on Amazon United States?

The niche generates $209K/yr across 29 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (36/100).

How competitive is the anytone niche?

6 brands and 13 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in anytone?

Top complaints mined from reviews: Microphone, Assembly/Installation, Software/Application. The return rate is 5.6% — above our launch gate.

When does demand for anytone peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the anytone niche?

Listings span $58.91–$496.50; the average listing price is $216.56 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.

anytone

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Review moat

Great210.76

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$216.56

avg listing price — sweet spot $15–$100

Market size

Okay$209K

$209K/yr · 93K searches

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$58.91–$496.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals High Returns High Price Out of Stock

According to Flapen's Amazon United States niche tracking, anytone is a $209K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

anytone market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $108K–$162K; units × avg price
Conversion rate: 1.0%
Avg BSR: #748
Page quality: 0%
Prime: 90%
Sponsored: 79%
Out of stock: 15.8%
Avg brand age: 48 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

AnyTone36%
HESENATE30%
BridgeCom Systems21%
12 Volt Power8%
Radioddity4%
BTECH3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top anytone search terms

anytone34K/yr -1.9%0.3% conv.
anytone at-d878uvii plus24K/yr +3.5%0.6% conv.
anytone radio24K/yr -32.9%0.4% conv.
anytone 8789K/yr +0.5%0.6% conv.
anytone ham radio2K/yr -43.7%1.6% conv.

All search terms

Top anytone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AnyTone AT-D878UVII Plus with $97 Training Course FREE!

BridgeCom Systems$278.794.4★658 rev

AnyTone AT-778UVII Transceiver Mobile Radio Dual Band 25W VHF/UHF VOX Vehicle Car Radio w/Cable

HESENATE$126.314.5★832 rev

AnyTone AT-D878S VHF DMR Radio 10W True 2-Slot Tier II GPS/APRS

AnyTone$173.083.9★2 rev

AnyTone AT-5000 CB Radio with SSB 40 Channels Mobile Transceiver USB/LSB NOAA Weather NRC Noise Reduction SWR Meter VOX 12V/24V for Semi Trucks

AnyTone$186.554.5★38 rev

AnyTone AT-778UV Dual Band Transceiver Mobile Radio VHF/Uhf Two Way Radio

AnyTone$117.504.4★692 rev

Newest

by launch date

DMR Radio AT-D878UVII Plus Dual-Band Handheld Radio Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries and Speaker Mic and Earpiece Included

HESENATE$289.583 rev

3mo ago

AT-D878UVII Plus Digital DMR & Analog Dual-Band Handheld Radio with GPS Standard Accessories Included

HESENATE$245.813 rev

3mo ago

BridgeCom Systems$297.1310 rev

5mo ago

AnyTone AT-D878S VHF DMR Radio 10W True 2-Slot Tier II GPS/APRS

AnyTone$173.082 rev

6mo ago

Anytone AT-778UV Amateur Mobile Radio with Car Antenna 38 in 2 Way Radios Long Range 25 Miles Ham Radio Base Station Starter Kit Ideal for Beginners Outdoor Activities

HESENATE$146.62832 rev

9mo ago

What buyers say about anytone

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Great value”

Signal Strength12%

“I am impressed with the transceiver”

Quality-Overall11%

“- clear transmission and receive quality”

Advertised Vs Actual Product7%

“Everything is as advertised”

Audio Quality6%

“Audio sounds great”

Ease Of Use6%

“easy to use”

Software/Application3%

“The software is easy to operate to configure your radio”

Strength3%

“The powerful Anytone 890UV with the support of Bridgecom”

Microphone2%

“The hand microphone makes changes to channels very easy”

Assembly/Installation2%

“Easy to install”

What buyers complain about

Microphone14%

“Mic makes unit impractical”

Assembly/Installation7%

“confusing to setup”

Software/Application6%

“no software and comes with a cable lol”

Connectivity-Overall4%

“Bluetooth button requires every time to setup connection”

Audio Quality4%

“cuts off the audio after 1 syllable of voice”

Functionality-Overall4%

“this radio did Not work at all when I tried to power it up”

Advertised Vs Actual Product3%

“may send it back for false advertisement”

Value For Money3%

“Honestly, not worth the price”

Ease Of Use3%

“just a little hard to program”

Strength2%

“it feels like it is going to break or pull the plug off in the face of the unit”

Top return reasons

Functionality-Overall15%

Compatibility-Overall12%

Connectivity-Overall7%

Advertised Vs Actual Product7%

Range6%

Size-Overall5%

Signal Strength4%

Defective Material/Parts4%

Product Condition4%

Value For Money4%

Common questions

Is anytone profitable to sell on Amazon United States?: The niche generates $209K/yr across 29 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (36/100).
How competitive is the anytone niche?: 6 brands and 13 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in anytone?: Top complaints mined from reviews: Microphone, Assembly/Installation, Software/Application. The return rate is 5.6% — above our launch gate.
When does demand for anytone peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the anytone niche?: Listings span $58.91–$496.50; the average listing price is $216.56 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.