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55

anti static mat

Worth a look

Shows a sweet-spot price point ($39.18 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 60Growth 35Conversion 63Competition 47Returns 87Price range 53Avg price 95Brand share 49Review moat 68Quality gap 32

Avg price

Incredible$39.18

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good787.27

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$495K

$495K/yr · 229K searches

Price range

Good$5.76–$166.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, anti static mat is a $495K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

anti static mat market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$313K–$392K
units × avg price
Conversion rate
5.5%
Avg BSR
#52
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
6.0%
Avg brand age
51 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

50

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

19%

  • HPFIX34%
  • LUTICO18%
  • MWRF Source10%
  • iFixit8%
  • ARCTIC EAGLE6%
  • PAFOWO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top anti static mat search terms

  • anti-static mat30K/yr
  • anti static mat86K/yr
  • esd mat59K/yr
  • antistatic mat for electronics11K/yr
  • antistatic mat11K/yr
  • anti static mat for pc building9K/yr
  • esd mat grounding kit6K/yr
  • anti static mat for electronics5K/yr
  • static mat4K/yr
  • pc building mat5K/yr
All search terms

Top anti static mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$50K20%$99K30%$149K40%$198K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about anti static mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Quality mat”

Size-Overall18%

“Size was great”

Value For Money13%

“Great value”

Advertised Vs Actual Product12%

“It works as expected in advertised”

Ease Of Use5%

“Easy and effective”

Design-Overall5%

“Great build, size and design aswell”

Strength3%

“Mat feels pretty solid overall”

Color2%

“Great color”

Maintenance And Repair2%

“If you are going to do any home electronic repairs this is a must purchase”

Durability2%

“Thick and feels durable & well-made”

What buyers complain about

Smell18%

“Had a weird smell when it was opened”

Size-Overall16%

“Didnt fit properly”

Ease Of Use13%

“doesnt go on easy”

Quality-Overall8%

“cheap low quality crap”

Functionality-Overall8%

“DOES NOT WORK AT ALL”

Suitable For Indoor5%

“Do not open indoors”

Value For Money4%

“Doesn't seem worth the cost”

Durability3%

“broke less than a month since purchase”

Instructions/User Manual/Troubleshooting2%

“no instructions so I had no idea how to use it”

Comfort-Overall2%

“this wasnt something I was comfortable doing on my own at first”

Top return reasons

Size-Overall47%
Advertised Vs Actual Product12%
Functionality-Overall8%
Defective Material/Parts5%
Value For Money4%
Quality-Overall3%
Smell2%
Material Quality2%
Product Condition1%
Comfort-Overall1%

Common questions

Is anti static mat profitable to sell on Amazon United States?
The niche generates $495K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the anti static mat niche?
14 brands and 50 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in anti static mat?
Top complaints mined from reviews: Smell, Size-Overall, Ease Of Use. The return rate is 1.4%.
When does demand for anti static mat peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the anti static mat niche?
Listings span $5.76–$166.06; the average listing price is $39.18 (sweet spot $15–$100). The average incumbent carries 787 reviews — the moat a new listing must climb.