antenna tuner
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Great$77.44avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great428avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$17.82–$290.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, antenna tuner is a $26K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
antenna tuner market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $19K–$39K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #9,900
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 76%
- Out of stock
- 1.4%
- Avg brand age
- 56 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
53
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
32%
- GOOZEEZOO23%
- Malahit13%
- MUSIKKEN11%
- Comet9%
- YOVDA6%
- VQP6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top antenna tuner search terms
- antenna tuner23K/yr
- antenna tuner ham radio12K/yr
- cb antenna tuner6K/yr
- ham radio antenna tuner5K/yr
- mfj antenna tuner4K/yr
- qrp antenna tuner3K/yr
Top antenna tuner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOOZEEZOO ATU-100 EXT Automatic Antenna Tuner for Ham Radio 1.8-55MHz Low SWR Tuner Impedance Matching Compact Design Works with Amateur Radio Equipment Ideal for POTA/SOTA/DX
GOOZEEZOO$86.534.1★104 rev
QRP Z-Match Manual Antenna Tuner 3-28 MHz for HAM Radio
MUSIKKEN$41.734.2★104 rev
GOOZEEZOO ATU-100 EXT Automatic Antenna Tuner for Ham Radio 1.8-55MHz Low SWR Tuner Compact Design Works with Amateur Radio Equipment Ideal for POTA/SOTA/DX with 5000mAh Battery
GOOZEEZOO$103.474.2★97 rev
Comet CAT-300 Manual Antenna Tuner 1.850 MHz 300W PEP HF/VHF Matching Network for Base and Field Use with Cross-Needle Power & SWR Meter
Comet$290.354.4★192 rev
Malahit ATU-100 Antenna Tuner DIY Kits 1.8-50MHz atu100 Automatic Antenna Tuner by N7DDC 7x7 0.96 Inch OLED SMT and chip soldered 3.2 Version Firmware Programmed Unassembled
Malahit$33.264.5★141 rev
Newest
by launch date
AT100M Pro Antenna Tuner 1.8Mhz-30Mhz Automatic Manual Tuning Device 100W Power Meter SWR Meter Morse Code
KJDEYT$95.901 rev
QRP Z-Match Manual Antenna Tuner High-Efficiency 3-28 MHz Frequency Range with Wide Matching Impedance Range Works with HAM Radio Equipment
YOVDA$42.740 rev
Manual Antenna Tuner DIY Kit 1-30 Mhz Shortwave Portable Communication Antenna Tuner for HAM Radio QRP Highly Accurate Standing Wave Indicator Stable Communication Without Losses
lvifloae$17.825 rev
ATU-100 Automatic Antenna Tuner for Ham Radio WOOKLEA 1.8-55MHz Auto Tuner with 5000mAh Battery Low SWR OLED Display Portable ATU 100 for POTA SOTA Field Operations
WOOKLEA$96.556 rev
QRP Manual Antenna Tuner Z-Match 3-28MHz for Ham Radio CW 5W Z-Match Tuner with BNC Adjust Impedance Matching
DmgicPro$43.117 rev
Trending
90-day click momentumQRP Z-Match Manual Antenna Tuner High-Efficiency 3-28 MHz Frequency Range with Wide Matching Impedance Range Works with HAM Radio Equipment
YOVDA$42.740.0★
AT100M Pro Antenna Tuner 1.8Mhz-30Mhz Automatic Manual Tuning Device 100W Power Meter SWR Meter Morse Code
KJDEYT$95.902.0★
Manual Antenna Tuner DIY Kit 1-30 Mhz Shortwave Portable Communication Antenna Tuner for HAM Radio QRP Highly Accurate Standing Wave Indicator Stable Communication Without Losses
lvifloae$17.823.3★
MALAHIT ATU-100 Tyny Version ATU-10 QRP Automatic Antenna Tuner 1.6 Version by N7DDC
Malahit$115.974.3★
ATU-100 Automatic Antenna Tuner for Ham Radio WOOKLEA 1.8-55MHz Auto Tuner with 5000mAh Battery Low SWR OLED Display Portable ATU 100 for POTA SOTA Field Operations
WOOKLEA$96.555.0★
What buyers say about antenna tuner
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good for the price”
“The build quality looks amazing”
“Works as stated”
“Solved my transmitting problem for a great price”
“Battery life is excellent”
“It is a fairly easy kit to assemble with hand tools”
“Well constructed”
“It also came with adapters and a charger”
“Well built”
What buyers complain about
“No manual included”
“Does not work”
“The screen is small”
“indicates poor quality control”
“After many attempts to check swr on my set up I discovered that this meter was not possible to do the job”
“Cannot sure if I can set SWR with a bad connection”
“Were it not for my experience he would not have been able to correctly assemble the kit. especially winding the torroid correctly”
“Bad connector design”
“Not sure if this will end up being an issue or its defective I will update soon”
“Item Received Was Not New”
Top return reasons
Common questions
- Is antenna tuner profitable to sell on Amazon United States?
- The niche generates $26K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the antenna tuner niche?
- 20 brands and 53 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in antenna tuner?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Size-Overall. The return rate is 3.2%.
- When does demand for antenna tuner peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the antenna tuner niche?
- Listings span $17.82–$290.35; the average listing price is $77.44 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.