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Amber Reading Light

Fail

The top 5 brands take 98% of clicks, so Amber Reading Light is a Fail.

Flapen Score
32
32 / 100
Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 43
Market size
$69K/yr54K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
87%top-5 click share · 6 brands · 11 sellers

Flapen Score

Amber Reading Light against its category

The dotted line is the Electronics average. Past it, Amber Reading Light is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amber Reading Light market on Amazon at a glance

Shoppers on Amazon United States searched for Amber Reading Light 54K times last year and spent an estimated $69K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
10.1%
Market size, estimated
$69Ka year
Peak month
December3.0× the quietest month
Top search term
amber reading light16K searches a year

02 · Price

A sale here is worth $12.71.

Listings sell for $12.71 on average, from $8.64 to $16.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $12.71 that is $10K to $13K a year per listing.

Average price
$12.71under the $15 to $100 sweet spot
Price range
$8.64–$16.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within USB Gadgets. It carries 19,217 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in USB Gadgets
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
19,217per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Amber Reading Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 215%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Amber Reading Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Amber Reading Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amber reading light16K/yr
  • amber book light15K/yr
  • hooga book light7K/yr
  • hooga amber book light3K/yr
  • incandescent reading light3K/yr
  • hooga reading light3K/yr
  • amber light +3K/yr
  • incandescent book light3K/yr

Reviews and returns

What reviews say buyers love and hate about Amber Reading Light

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Charging”
1.2%of orders come back
“Won't charge”
A buyer, on “Charging”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Amber Reading Light questions

Answered from the same tracked data.