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52

amazon basics usb c cable

Worth a look

Shows low returns (1.1%), but soft demand (-15.3% this quarter) keeps it on the watch list.

Market size 24Growth 17Conversion 87Competition 72Returns 93Price range 55Avg price 31Brand share 86Review moat 21Quality gap 32

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.10–$25.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.77

avg listing price — sweet spot $15–$100

Market size

Bad$95K

$95K/yr · 98K searches

Review moat

Bad10,883.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, amazon basics usb c cable is a $95K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

amazon basics usb c cable market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$98K–$122K
units × avg price
Conversion rate
9.9%
Avg BSR
#108
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
5.1%
Avg brand age
32 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 rising

Sellers

64

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

42%

Top 20: 78%

Open market

46%

  • Anker17%
  • Apple14%
  • FEEL2NICE7%
  • LISEN6%
  • orseoose5%
  • CREHAO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 2.8×

Top amazon basics usb c cable search terms

  • cable tipo c iphone15K/yr
  • apple mfi certified usb c cable15K/yr
  • usbc iphone cable15K/yr
  • iphone charger usb c 6ft5K/yr
  • iphone c cord4K/yr
  • iphone charger cable usb c 6ft apple certified usbc4K/yr
  • cable iphone tipo c3K/yr
  • iphone charger cord usbc4K/yr
  • type c iphone cable2K/yr
  • iphone charger cord c4K/yr
All search terms

Top amazon basics usb c cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$8K12%$11K16%$15K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about amazon basics usb c cable

What buyers praise and complain about, mined from review topics.

What buyers love

Charging28%

“Charges my phone fast”

Quality-Overall19%

“Amazing quality”

Value For Money10%

“Great Deal”

Advertised Vs Actual Product10%

“As Advertised”

Durability5%

“Appear to be durable”

Length4%

“Like the length”

Compatibility-Overall4%

“Wired CarPlay Compatible”

Strength3%

“Good and strong”

Size-Overall2%

“I love the length”

Connectivity-Overall2%

“no connectivity issues”

What buyers complain about

Charging27%

“Did Not Charge”

Durability21%

“Broke quickly”

Quality-Overall9%

“Bad Quality”

Functionality-Overall6%

“Did not work”

Connectivity-Overall6%

“Does not stay connected”

Compatibility-Overall5%

“barely works with my computer”

Value For Money2%

“it was not cheap”

Size-Overall2%

“Too short”

Rope/Wire Tangling2%

“makes it difficult to tangle with other wires”

Advertised Vs Actual Product1%

“False advertisement”

Top return reasons

Charging30%
Compatibility-Overall15%
Length12%
Size-Overall10%
Functionality-Overall7%
Connectivity-Overall6%
Value For Money4%
Socket/Port/Plug4%
Advertised Vs Actual Product4%
Defective Material/Parts2%

Common questions

Is amazon basics usb c cable profitable to sell on Amazon United States?
The niche generates $95K/yr across 43 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the amazon basics usb c cable niche?
34 brands and 64 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in amazon basics usb c cable?
Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 1.1%.
When does demand for amazon basics usb c cable peak?
Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the amazon basics usb c cable niche?
Listings span $6.10–$25.89; the average listing price is $9.77 (sweet spot $15–$100). The average incumbent carries 10,883 reviews — the moat a new listing must climb.