amazon basics power strip
Worth a lookShows low returns (1.3%), but a small market ($35K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.85avg listing price — sweet spot $15–$100
Price range
Great$7.65–$52.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Review moat
Bad15,180.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$35K$35K/yr · 25K searches
According to Flapen's Amazon United States niche tracking, amazon basics power strip is a $35K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
amazon basics power strip market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $47K–$57K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 12.8%
- Avg brand age
- 47 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
30
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
22%
- Amazon Basics25%
- Addtam14%
- KMC13%
- GE10%
- Tiffcofio8%
- IECOPOWER8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.6×
Top amazon basics power strip search terms
- surge protector power strip 2 pack11K/yr
- power strip pack7K/yr
- 2 pack power strip5K/yr
- 2 pack power strip surge protector2K/yr
Top amazon basics power strip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack
Amazon Basics$12.234.7★44,273 rev
2 Pack Power Strip Surge Protector - 5 Widely Spaced Outlets 3 USB Charging Ports 1875W/15A 6Ft Braided Extension Cord Flat Plug Overload Protection Wall Mount for Home Office Dorm Room Essentials
Addtam$24.214.7★14,243 rev
KMC 6-Outlet Surge Protector Power Strip 2-Pack 900 Joules 4-Foot Extension Cord Overload Protection Black
KMC$18.454.8★26,482 rev
TiFFCOFiO Surge Protector Power Strip 4 Feet Extension Cord 600 Joules Surge Protection Multiple Protection 6 Outlet Strip 14 AWG Cord 15A/1875W ETL Listed 2 Packs
Tiffcofio$14.934.7★729 rev
2 Pack Power Strip Surge Protector-5 Widely Spaced Outlets 3 USB Ports(1 USB C Port) 1250W/10A with 5Ft Extension Cord Power Strips with Surge Protection Wall Mount for Home Office Black
IECOPOWER$24.384.7★3,665 rev
Newest
by launch date
BGUP 2 Pack 6 Feet Surge Protector Power Strip 8 AC Outlets and 4 USB Ports (2 USB C) 1430W/11.5A Flat Plug Extension Cord Outlet Extender for Office Home Black
BGUP$26.6653 rev
GE Surge Protector Power Strip 2 Pack 2 Ft Braided Extension Cord 6 Outlet Extender 245 Joules Flat Plug Wall Mount On Off Switch ETL Safety Listed White 86075
GE$14.3111,143 rev
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack
Amazon Basics$12.2344,273 rev
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack
Amazon Basics$11.2944,273 rev
TiFFCOFiO Surge Protector Power Strip 6 Feet Extension Cord 600 Joules Surge Protection Multiple Protection 6 Outlet Strip 14 AWG Cord 15A/1875W ETL Listed 2 Packs
Tiffcofio$17.76729 rev
Trending
90-day click momentumBGUP 2 Pack 6 Feet Surge Protector Power Strip 8 AC Outlets and 4 USB Ports (2 USB C) 1430W/11.5A Flat Plug Extension Cord Outlet Extender for Office Home Black
BGUP$26.664.6★
GE Surge Protector Power Strip 2 Pack 2 Ft Braided Extension Cord 6 Outlet Extender 245 Joules Flat Plug Wall Mount On Off Switch ETL Safety Listed White 86075
GE$14.314.7★
Amazon Basics 3-Prong Indoor Rectangle Extension Cord Power Strip Flat Plug Space-Saving Grounded 13 Amps 1625 Watts 125 VAC 6 ft White 2-Pack
Amazon Basics$10.364.7★
Belkin Power Strip Surge Protector - 6 AC Multiple Outlets 2 ft Long Heavy Duty Metal Extension Cord for Home Office Travel Computer Desktop & Phone Charging Brick - 200 Joules White (2 Pack)
Belkin$13.244.6★
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack
Amazon Basics$11.294.7★
What buyers say about amazon basics power strip
What buyers praise and complain about, mined from review topics.What buyers love
“the build quality is great”
“All the ports work great”
“Excellent value”
“Exactly as advertised”
“Charging speed is great”
“easy to access”
“Got these and love the size”
“Beautiful design”
“Perfect for traveling”
“Surge Protector”
What buyers complain about
“Falls apart”
“High pitched noises”
“Stopped working”
“Bad quality”
“Not a fast charger”
“USB plugs DO NOT WORK”
“Way too large”
“Don't recommend- affordable price for a reason”
“Immediately caused overheating”
“FALSE ADVERTISING”
Top return reasons
Common questions
- Is amazon basics power strip profitable to sell on Amazon United States?
- The niche generates $35K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the amazon basics power strip niche?
- 15 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in amazon basics power strip?
- Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 1.3%.
- When does demand for amazon basics power strip peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the amazon basics power strip niche?
- Listings span $7.65–$52.15; the average listing price is $18.85 (sweet spot $15–$100). The average incumbent carries 15,181 reviews — the moat a new listing must climb.