Amazon Basics Keyboard
FailThe top 5 brands take 96% of clicks, so Amazon Basics Keyboard is a Fail.
- Flapen Score
- 45 / 100Top 41% of 8,347 Electronics niches · +2 vs the category median of 4345
- Market size
- $233K/yr179K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 42 sellers
Flapen Score
Amazon Basics Keyboard against its category
The dotted line is the Electronics average. Past it, Amazon Basics Keyboard is stronger. Inside it, weaker.
Market
The Amazon Basics Keyboard market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Basics Keyboard 179K times last year and spent an estimated $233K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $233Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- amazon basics keyboard26K searches a year
02 · Price
A sale here is worth $22.47.
Listings sell for $22.47 on average, from $9.96 to $95.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $22.47 that is $22K to $28K a year per listing.
- Average price
- $22.47inside the $15 to $100 sweet spot
- Price range
- $9.96–$95.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $22K–$28K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Keyboards, Mice & Accessories. It carries 12,258 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #227in Keyboards, Mice & Accessories
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 12,258per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Amazon Basics Keyboard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Wired QWERTY Keyboard Works with Windows Plug and Play Easy to Use with Media Control Full-Sized Black
- Price
- $11.05
- Rating
- 4.5/5
- Reviews
- 9,749
- Age
- 6y ago
Logitech K120 Wired Keyboard for Windows USB Plug-and-Play Full-Size Spill-Resistant Curved Space Bar Compatible with PC Laptop - Black
- Price
- $11.19
- Rating
- 4.6/5
- Reviews
- 9,390
- Age
- 8y ago
Amazon Basics Ultra Premium Wireless Keyboard and Mouse Combo Rechargeable Full-Size with Number Pad Sleek Design Plug and Play Quiet Typing 2.4GHz USB Receiver Black
- Price
- $28.76
- Rating
- 4.0/5
- Reviews
- 1,624
- Age
- 2y ago
Amazon Basics Wired USB Keyboard and Mouse Combo Full-Sized Keyboard with QWERTY Layout Optical Tracking Mouse Black
- Price
- $16.04
- Rating
- 4.5/5
- Reviews
- 11,411
- Age
- 13y ago
Amazon Basics 2.4GHz Wireless Keyboard and Mouse Combo Set Quiet and Compact US Layout Plug and Play Unifying USB Receiver Black
- Price
- $20.25
- Rating
- 4.1/5
- Reviews
- 5,191
- Age
- 7y ago
Trending
estimated 90-day click momentum
HP 150 Wired Keyboard - Full-Sized Keyboard with Numeric Keypad - Silent-Touch Chiclet Keyboard - Ergonomic Comfortable Design - USB Plug-and-Play Connectivity LED Indicators (664R5AA Black)
- Price
- $12.83
- Rating
- 4.3/5
- Reviews
- 1,695
- Age
- 3y ago
X9 Large Print Backlit Computer Keyboard - Easy to See Big Letters - Lighted USB Wired Keyboard with 7-Colors Backlight LED Full Size Oversized Light Up Keyboard for Windows PC Laptop Desktop
- Price
- $20.36
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 11mo ago
Amazon Basics Wired USB Keyboard and Mouse Combo Full-Sized Keyboard with QWERTY Layout Optical Tracking Mouse Black 10-Pack
- Price
- $95.04
- Rating
- 4.5/5
- Reviews
- 11,411
- Age
- 8y ago
Amazon Basics 2.4GHz Wireless Keyboard and Mouse Combo Set Quiet and Compact US Layout Plug and Play Unifying USB Receiver Black
- Price
- $20.25
- Rating
- 4.1/5
- Reviews
- 5,191
- Age
- 7y ago
Logitech K120 Wired Keyboard for Windows USB Plug-and-Play Full-Size Spill-Resistant Curved Space Bar Compatible with PC Laptop - Black
- Price
- $11.19
- Rating
- 4.6/5
- Reviews
- 9,390
- Age
- 8y ago
Newest
by launch dateX9 Large Print Backlit Computer Keyboard - Easy to See Big Letters - Lighted USB Wired Keyboard with 7-Colors Backlight LED Full Size Oversized Light Up Keyboard for Windows PC Laptop Desktop
- Price
- $20.36
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 11mo ago
Amazon Basics Ultra Premium Wireless Keyboard and Mouse Combo Rechargeable Full-Size with Number Pad Sleek Design Plug and Play Quiet Typing 2.4GHz USB Receiver Black
- Price
- $28.76
- Rating
- 4.0/5
- Reviews
- 1,624
- Age
- 2y ago
Amazon Basics Wireless Keyboard and Mouse Combo Full-Sized QWERTY Layout 2.4 GHz USB Plug & Play Receiver Sleek Design Black
- Price
- $17.62
- Rating
- 3.8/5
- Reviews
- 967
- Age
- 2y ago
Harburfine Wireless Keyboard 2.4G USB External Silent Cordless Keyboard for Windows Chrome Laptop Computer PC Desktop Notebook Chromebook Quiet 106 Keys Full Size with Number Pad (Black)
- Price
- $17.83
- Rating
- 4.2/5
- Reviews
- 831
- Age
- 3y ago
Rii RK907 Ultra-Slim Compact USB Wired Keyboard for Mac and PC Windows 10/8 / 7 / Vista/XP (Black) (1PCS)
- Price
- $9.96
- Rating
- 4.5/5
- Reviews
- 1,723
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
42
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
3%
- Amazon Basics60%
- Logitech29%
- BOOGIIO3%
- HP2%
- Rii2%
- X9 Performance1%
- Open — no brand owns it (2 brands, 3%)
Demand
Amazon Basics Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Amazon Basics Keyboard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amazon basics keyboard26K/yr
- amazon keyboard25K/yr
- logitech k12014K/yr
- amazon basics keyboard and mouse12K/yr
- keyboard for large hands8K/yr
- basic keyboard8K/yr
- logitech k120 wired keyboard6K/yr
- amazon basic keyboard7K/yr
- chromebook keyboard8K/yr
- extra large computer keyboard8K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Basics Keyboard
We read the reviews and the return reasons for every product selling here.
“Breaks very easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Basics Keyboard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data