Is amazon basics keyboard profitable to sell on Amazon United States?

The niche generates $233K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (45/100).

How competitive is the amazon basics keyboard niche?

8 brands and 42 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in amazon basics keyboard?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.7%.

When does demand for amazon basics keyboard peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the amazon basics keyboard niche?

Listings span $9.96–$95.04; the average listing price is $22.47 (sweet spot $15–$100). The average incumbent carries 12,258 reviews — the moat a new listing must climb.

amazon basics keyboard

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$22.47

avg listing price — sweet spot $15–$100

Price range

Great$9.96–$95.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$233K

$233K/yr · 179K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad12,258.19

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amazon basics keyboard is a $233K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

amazon basics keyboard market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $337K–$449K; units × avg price
Conversion rate: 5.8%
Avg BSR: #227
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Amazon Basics60%
Logitech29%
BOOGIIO3%
HP2%
Rii2%
X9 Performance1%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top amazon basics keyboard search terms

amazon basics keyboard26K/yr -14.9%8.0% conv.
amazon keyboard25K/yr -19.8%5.7% conv.
logitech k12014K/yr +14.2%8.3% conv.
amazon basics keyboard and mouse12K/yr -5.1%8.1% conv.
keyboard for large hands8K/yr -8.3%0.1% conv.
basic keyboard8K/yr +1.5%5.5% conv.
logitech k120 wired keyboard6K/yr +10.5%17.0% conv.
amazon basic keyboard7K/yr +4.0%7.3% conv.
chromebook keyboard8K/yr -10.1%0.6% conv.
extra large computer keyboard8K/yr -28.0%0.1% conv.

All search terms

Top amazon basics keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Wired QWERTY Keyboard Works with Windows Plug and Play Easy to Use with Media Control Full-Sized Black

Amazon Basics$11.054.5★9,749 rev

Logitech K120 Wired Keyboard for Windows USB Plug-and-Play Full-Size Spill-Resistant Curved Space Bar Compatible with PC Laptop - Black

Logitech$11.194.6★9,390 rev

Amazon Basics Ultra Premium Wireless Keyboard and Mouse Combo Rechargeable Full-Size with Number Pad Sleek Design Plug and Play Quiet Typing 2.4GHz USB Receiver Black

Amazon Basics$28.764.0★1,624 rev

Amazon Basics Wired USB Keyboard and Mouse Combo Full-Sized Keyboard with QWERTY Layout Optical Tracking Mouse Black

Amazon Basics$16.044.5★11,411 rev

Amazon Basics 2.4GHz Wireless Keyboard and Mouse Combo Set Quiet and Compact US Layout Plug and Play Unifying USB Receiver Black

Amazon Basics$20.254.1★5,191 rev

Newest

by launch date

X9 Large Print Backlit Computer Keyboard - Easy to See Big Letters - Lighted USB Wired Keyboard with 7-Colors Backlight LED Full Size Oversized Light Up Keyboard for Windows PC Laptop Desktop

X9 Performance$20.36392 rev

11mo ago

Amazon Basics Ultra Premium Wireless Keyboard and Mouse Combo Rechargeable Full-Size with Number Pad Sleek Design Plug and Play Quiet Typing 2.4GHz USB Receiver Black

Amazon Basics$28.761,624 rev

2y ago

Amazon Basics Wireless Keyboard and Mouse Combo Full-Sized QWERTY Layout 2.4 GHz USB Plug & Play Receiver Sleek Design Black

Amazon Basics$17.62967 rev

2y ago

Harburfine Wireless Keyboard 2.4G USB External Silent Cordless Keyboard for Windows Chrome Laptop Computer PC Desktop Notebook Chromebook Quiet 106 Keys Full Size with Number Pad (Black)

Harburfine$17.83831 rev

3y ago

Rii RK907 Ultra-Slim Compact USB Wired Keyboard for Mac and PC Windows 10/8 / 7 / Vista/XP (Black) (1PCS)

Rii$9.961,723 rev

3y ago

What buyers say about amazon basics keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Great deal”

Quality-Overall12%

“the build quality is excellent”

Advertised Vs Actual Product8%

“It looks as pictured”

Touch/Button Controls8%

“Good touch”

Ease Of Use8%

“easy to carry”

Assembly/Installation4%

“Installed seems to work well”

Connectivity-Overall4%

“Connects easily”

Size-Overall3%

“I like the size”

Durability3%

“doesn't break”

Design-Overall2%

“slim design”

What buyers complain about

Durability18%

“Breaks very easily”

Functionality-Overall11%

“Did not work”

Quality-Overall11%

“Pretty low quality product”

Touch/Button Controls7%

“Buttons stuck”

Connectivity-Overall6%

“Disconnects constantly”

Size-Overall5%

“Too small”

Noise Level2%

“It is also fairly loud”

Adhesion/Stickiness2%

“the space bar started sticking”

Ease Of Use2%

“too hard to read”

Compatibility-Overall2%

“Amazon listing says nothing about compatibility”

Top return reasons

Functionality-Overall22%

Compatibility-Overall14%

Size-Overall13%

Connectivity-Overall12%

Value For Money4%

Defective Material/Parts4%

Touch/Button Controls4%

Advertised Vs Actual Product4%

Noise Level3%

Quality-Overall3%

Common questions

Is amazon basics keyboard profitable to sell on Amazon United States?: The niche generates $233K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (45/100).
How competitive is the amazon basics keyboard niche?: 8 brands and 42 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in amazon basics keyboard?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.7%.
When does demand for amazon basics keyboard peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the amazon basics keyboard niche?: Listings span $9.96–$95.04; the average listing price is $22.47 (sweet spot $15–$100). The average incumbent carries 12,258 reviews — the moat a new listing must climb.