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Amazon Basics Keyboard

Fail

The top 5 brands take 96% of clicks, so Amazon Basics Keyboard is a Fail.

Flapen Score
45
45 / 100Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$233K/yr179K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
74%top-5 click share · 8 brands · 42 sellers

Flapen Score

Amazon Basics Keyboard against its category

The dotted line is the Electronics average. Past it, Amazon Basics Keyboard is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Amazon Basics Keyboard market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Basics Keyboard 179K times last year and spent an estimated $233K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
5.8%
Market size, estimated
$233Ka year
Peak month
January1.3× the quietest month
Top search term
amazon basics keyboard26K searches a year

02 · Price

A sale here is worth $22.47.

Listings sell for $22.47 on average, from $9.96 to $95.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $22.47 that is $22K to $28K a year per listing.

Average price
$22.47inside the $15 to $100 sweet spot
Price range
$9.96–$95.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$22K–$28K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Keyboards, Mice & Accessories. It carries 12,258 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#227in Keyboards, Mice & Accessories
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
12,258per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Amazon Basics Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

42

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Brand 160%
  • Brand 229%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 3%)

Demand

Amazon Basics Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Amazon Basics Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon basics keyboard26K/yr
  • amazon keyboard25K/yr
  • logitech k12014K/yr
  • amazon basics keyboard and mouse12K/yr
  • keyboard for large hands8K/yr
  • basic keyboard8K/yr
  • logitech k120 wired keyboard6K/yr
  • amazon basic keyboard7K/yr
  • chromebook keyboard8K/yr
  • extra large computer keyboard8K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Basics Keyboard

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
18%of negative reviews mention “Durability”
1.7%of orders come back
“Breaks very easily”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

All Electronics niches

FAQ

Common Amazon Basics Keyboard questions

Answered from the same tracked data.