Is amaran profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 49 tracked products. 19 of 21 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (46/100).

How competitive is the amaran niche?

4 brands and 20 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amaran?

Top complaints mined from reviews: Battery Life, Charging, Size-Overall. The return rate is 4.4%.

What does it cost to enter the amaran niche?

Listings span $17.19–$693.37; the average listing price is $187.27 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.

amaran

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$2.0M

$2.0M/yr · 459K searches

Review moat

Great140.78

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Avg price

Okay$187.27

avg listing price — sweet spot $15–$100

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$17.19–$693.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, amaran is a $2.0M/yr Amazon United States market (459K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

amaran market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 2.4%
Avg BSR: #126
Page quality: 0%
Prime: 96%
Sponsored: 94%
Out of stock: 1.1%
Avg brand age: 38 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

35%

Top 20: 73%

Open market

Amaran56%
Aputure42%
LOUERN2%
TELESIN1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 27 weeks — +1.0% search growth over the last 90 days.

Open Trend

Top amaran search terms

amaran100K/yr -5.5%0.6% conv.
amaran light79K/yr +7.9%1.0% conv.
aputure38K/yr -0.3%0.3% conv.
amaran 300c38K/yr -13.0%0.8% conv.
amaran go light12K/yr +106.7%2.5% conv.
amaran ace 25c18K/yr +40.6%4.0% conv.
amaran 200x s12K/yr +71.7%3.8% conv.
amaran ray 120c18K/yr -29.9%3.5% conv.
aputure light29K/yr -31.7%0.7% conv.
amaran ray18K/yr -36.9%1.8% conv.

All search terms

Top amaran products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

amaran 200x S 200W Bi-Color LED Video Light Bluetooth App Control Studio Light DC/AC Power Supply Bowens Mount Silent Fan Photography Lighting(amaran200xs)

Aputure$260.204.6★127 rev

amaran Go Compatible with MagSafe Mini Phone Light Rechargeable Portable Mirror LED Phone Light for Selfie Makeup Video Conference TikTok Compatible with iPhone&Android (Charcoal)

Amaran$26.974.6★186 rev

Aputure amaran COB 60xS Video Lighting amaran 60x Upgrade bi-Color Bowens Mount Point-Source LED Studio Light SSI (D56) of 87 33 300 lux @ 1m App Control 9 Lighting FX (amaran 60x S)

Aputure$155.904.6★174 rev

amaran Ray 120c RGB Video Light 120W Portable Studio Light IP54 CCT 1 800K-20 000K APP Control Bowens Mount LED Lights for Photography w/Softbox Portable Bag (Ray 120c)

Amaran$255.644.7★50 rev

Aputure Amaran 300c RGB COB Video Light Bowen Mount 2 500K to 7 500K CCT with G/M Adjustment 26 580 lux @ 1m with Hyper Reflector Support APP Control

Aputure$450.884.6★190 rev

Newest

by launch date

amaran Halo 100x Portable Video Light 100W Bi-Color COB Light CRI 96+ TLCI 97+ APP Control 2 700K-6 500K Bowens Mount LED Studio Lighting for YouTube Vlog Recording Photography (Halo 100x)

Amaran$166.7421 rev

4mo ago

amaran Halo 60x COB LED Video Light Ultra-Compact 63W Bi-Color 2 700K - 6 500K Studio Lighting Bowens Mount APP Control Continuous Light for Photography YouTube Content Creation Vlog (Halo 60x)

Amaran$117.2110 rev

4mo ago

Amaran Halo 100X COB Led Video Light 100W Bi-Color 2700k-6500k 4 890 lux @ 1m (Bare) Ultra-Compact Travel Light USB-C PD Power App/NFC Control Bowens Mount for YouTube TikTok Studio (100 Watts)

Amaran$166.9038 rev

5mo ago

Amaran Ray 60c RGB Video Light 60W Portable Studio Photography Light CCT 1 800K-20 000K with Softbox Portable Bag for YouTube TikTok Live Streaming Weddings Vlog

Amaran$186.5230 rev

6mo ago

Amaran Ray 120c RGB Video Light 120w Portable Studio Photography Light CCT 1 800K-20 000K with Softbox Portable Bag for YouTube TikTok Live Streaming Weddings Vlog

Amaran$257.7630 rev

6mo ago

What buyers say about amaran

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow26%

“Light is bright”

Quality-Overall10%

“Outstanding build quality”

Portability6%

“Powerful and portable”

Ease Of Use5%

“easy to read”

Value For Money5%

“Worth every penny”

Display Brightness3%

“the screen is bright”

Color3%

“The colors are accurate”

Display Colors3%

“color accurate”

Advertised Vs Actual Product3%

“Works as advertised and then some”

Strength3%

“It's stable and a great design”

What buyers complain about

Battery Life9%

“Battery dies quickly wont hold charge”

Charging9%

“Charge is useless”

Size-Overall5%

“the case is small”

Quality-Overall4%

“A cheaper alternative I would end up with similar quality”

Functionality-Overall4%

“Didnt work”

Magnetic Strength/Adsorption3%

“its not a super strong magnet”

Product Condition3%

“I received a used one”

Durability3%

“then break drown just as fast”

Mounting2%

“Not as happy with support hardware”

Brightness/Shine/Glow2%

“Doesnt shine fully with a powerbank”

Top return reasons

Brightness/Shine/Glow16%

Size-Overall10%

Value For Money9%

Functionality-Overall8%

Magnetic Strength/Adsorption7%

Compatibility-Overall6%

Advertised Vs Actual Product6%

Charging4%

Adhesion/Stickiness4%

Defective Material/Parts4%

Common questions

Is amaran profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 49 tracked products. 19 of 21 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (46/100).
How competitive is the amaran niche?: 4 brands and 20 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amaran?: Top complaints mined from reviews: Battery Life, Charging, Size-Overall. The return rate is 4.4%.
What does it cost to enter the amaran niche?: Listings span $17.19–$693.37; the average listing price is $187.27 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.