Is alienware keyboard profitable to sell on Amazon United States?

The niche generates $82K/yr across 14 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (29/100).

How competitive is the alienware keyboard niche?

4 brands and 80 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in alienware keyboard?

Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 2.9%.

When does demand for alienware keyboard peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the alienware keyboard niche?

Listings span $27.30–$194.95; the average listing price is $68.37 (sweet spot $15–$100). The average incumbent carries 1,239 reviews — the moat a new listing must climb.

alienware keyboard

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$68.37

avg listing price — sweet spot $15–$100

Review moat

Good1,238.86

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$27.30–$194.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$81K

$82K/yr · 125K searches

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, alienware keyboard is a $82K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

alienware keyboard market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $205K–$273K; units × avg price
Conversion rate: 0.9%
Avg BSR: #857
Page quality: 0%
Prime: 93%
Sponsored: 36%
Out of stock: 9.1%
Avg brand age: 46 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Alienware95%
Razer3%
Smatree1%
Mobile Edge1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -13.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top alienware keyboard search terms

alienware mouse71K/yr -10.2%2.1% conv.
alienware accessories15K/yr -22.8%0.1% conv.
alienware laptop bag8K/yr -10.7%0.6% conv.
mouse alienware7K/yr -28.1%1.7% conv.
alienware laptop case6K/yr -15.5%0.4% conv.
alienware gaming mouse6K/yr -14.8%1.8% conv.
alienware case5K/yr -10.8%0.2% conv.
alienware wireless mouse4K/yr -20.9%1.6% conv.
alien mouse3K/yr -20.8%1.2% conv.

All search terms

Top alienware keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alienware 16 Backpack - AW5625P - 21L Capacity 3D Breathable mesh Magnetic pocket organizers RFID safe pocket Weather resistant 3D Iridescent reflective Alienware logo - Alienware Black

Alienware$63.544.8★302 rev

Alienware Wired/Wireless Gaming Mouse AW610M - 16000 DPI Optical Sensor 350 Hour Rechargeable Battery 7 Buttons 3-ZONE 16.8m AlienFX RGB Lighting Ergonomic - Dark Side of the Moon

Alienware$47.414.5★1,728 rev

Alienware Wired/Wireless Gaming Mouse AW610M - 16000 DPI Optical Sensor Ambidextrous 7 Buttons 3-ZONE 16.8m AlienFX RGB Lighting Edge-Free Design Ergonomic - Lunar Light

Alienware$50.704.6★815 rev

Alienware AW720M Tri-Mode Wireless Gaming Mouse - 2.4GHz Wireless Bluetooth 5.1 26 000 DPI 8-Fully Programmable Buttons Magnetic Snap Charging Adapter USB-A to USB-C Cable - Dark Side of The Moon

Alienware$78.704.5★292 rev

Alienware Wireless Gaming Mouse AW620M - Wireless/Wired 1 x USB - 4 pin USB Type A 26000 dpi 3.52oz (99g) Weight 7 Buttons Non-Slip Grip up to 140 Hours of Gaming - Lunar Light

Alienware$68.824.4★63 rev

Newest

by launch date

Alienware 16 Backpack - AW5625P - 21L Capacity 3D Breathable mesh Magnetic pocket organizers RFID safe pocket Weather resistant 3D Iridescent reflective Alienware logo - Alienware Black

Alienware$63.54302 rev

1y ago

Alienware Wireless Gaming Mouse AW620M - Wireless/Wired 1 x USB - 4 pin USB Type A 26000 dpi 3.52oz (99g) Weight 7 Buttons Non-Slip Grip up to 140 Hours of Gaming - Lunar Light

Alienware$68.8263 rev

1y ago

Alienware Pro Wireless Gaming Mouse - 2.4GHz Gaming Wireless/USB Wired Connectivity Adjustable DPI Optical Sensor Technology 6 Programmable Buttons 650 IPS Sensor Max Speed - Dark Side of the Moon

Alienware$104.05110 rev

2y ago

Alienware Pro Wireless Gaming Mouse - 2.4GHz Gaming Wireless/USB Wired Connectivity Adjustable DPI Optical Sensor Technology 6 Programmable Buttons 650 IPS Sensor Max Speed - Lunar Light

Alienware$96.27110 rev

2y ago

Razer Basilisk V3 X HyperSpeed Customizable Wireless Gaming Mouse: Mechanical Switches Gen-2-5G Advanced 18K Optical Sensor - Chroma RGB - 9 Programmable Controls - 285 Hr Battery - Classic Black

Razer$44.122,290 rev

3y ago

What buyers say about alienware keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“The build quality is great”

Touch/Button Controls12%

“Buttons are crisp”

Value For Money9%

“Good value for money”

Comfort-Overall6%

“Comfortable in the hand”

Size-Overall5%

“Fits well”

Durability5%

“and durable”

Ease Of Use4%

“Easy to use”

Weight Light4%

“Other than that, the mouse feels good and lightweight”

Battery Life4%

“decent battery usage”

Design-Overall3%

“clean design give it a premium”

What buyers complain about

Durability13%

“Breaks VERY easily”

Touch/Button Controls10%

“The buttons start to lose their click consistency”

Quality-Overall9%

“Garbage”

Software/Application6%

“The software is clunky”

Charging6%

“won't take a charge”

Functionality-Overall6%

“Not functional”

Connectivity-Overall5%

“Disconnects constantly”

Noise Level3%

“Buttons too loud”

Value For Money3%

“Not even a discount”

Compatibility-Overall3%

“is not supported on Mac at all”

Top return reasons

Functionality-Overall16%

Size-Overall12%

Touch/Button Controls11%

Connectivity-Overall11%

Compatibility-Overall9%

Value For Money6%

Comfort-Overall5%

Advertised Vs Actual Product4%

Product Condition4%

Charging3%

Common questions

Is alienware keyboard profitable to sell on Amazon United States?: The niche generates $82K/yr across 14 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (29/100).
How competitive is the alienware keyboard niche?: 4 brands and 80 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in alienware keyboard?: Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 2.9%.
When does demand for alienware keyboard peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the alienware keyboard niche?: Listings span $27.30–$194.95; the average listing price is $68.37 (sweet spot $15–$100). The average incumbent carries 1,239 reviews — the moat a new listing must climb.